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Video: Jay-Z’s From “Marcy to Barclays” Rocawear Commercial

Monday, April 2nd, 2012

Rocawear’s first ever commercial.

Previously: Jay-Z x Amex Sync Show At SXSW (Video)

Donny Goines ft. Bun B, XV, Pill & DJ Corbett – Champion’s Anthem

Thursday, October 6th, 2011

The first single from Donny Goines’ upcoming album Success Served Cold, scheduled to be released on November 11th by Rocawear and Artful Dodger. Appearances by Brother Ali, Fred the Godson, Statik Selektah, Jon Connor, Laws, Killer Mike and others. Album produced entirely by Maki.

Download: Link

Hook by DJ Corbett.

Donny will also be performing at A3C. Hit the jump for his interview with KarmaloopTV.

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Jay-Z Buys Licensing to Manufacture & Distribute Billionaire Boys Club

Wednesday, August 3rd, 2011

Not so much Jay-Z himself as it’s Rocawear who’s doing the buying, but GQ reports that Jay-Z and Pharrell will be working “as a tandem” on the luxury brand P founded in 2005. The article also point out that the brand won’t be showing up on department stores shelves just yet, since Rocawear is simply providing financial backing for the brand.


“Partnering with @4real4rell on BBC” follow him.. (Not “buying” as GQ erroneously reported.)less than a minute ago via web Favorite Retweet Reply

PICS: Jay-Z’s Fashion Week Party w/ GQ

Thursday, September 16th, 2010

GQ, Rocawear and Hennessey Black were celebrating Rocawear’s Fall line last night at Provocateur in the Meatpacking District.

Mr. Grenier took pictures of Jay-Z, and the other photographers took pictures of that. Then Mr. Grenier turned the camera around and, with outstretched arms, took a picture of himself with Jay-Z. The other photographers took pictures of that, too.

“What you got there, a little hobby or something?” Jay-Z asked Mr. Grenier. Mr. Grenier smiled big. “You have a great night, man,” the rapper added.

“You too” said Mr. Grenier. “Good Luck. I know you don’t need it. Confidence! You’ve got it.”

The Observer via TheAwl. (See picture below.)

Roc Nation’s Melanie Fiona and Jay’s BP3 tour mate Trey Songz, who are both featured in Rocawear’s Fall spread, performed last night.

Jay-Z’s Arthur Ashe Tribute Shirt

Thursday, September 3rd, 2009


Here’s the shirt Jay-Z and Rocawear created in honor of late tennis legend Arthur Ashe. It will be available for purchase at the U.S. Open, on the U.S. Open site and on ArthurAshe.org. All proceeds will go to the USTA National Junior Tennis and Learning Center,  and the Arthur Ashe Endowment for the Defeat of AIDS.

via Freshness

Video: Jay-Z Talks Spike Lee Directed Rocawear Ad

Wednesday, August 12th, 2009

Jay explained the ad’s fantasy concept. “So this guy, he’s in advertisement, and he’s in Rocawear, and he goes through the day as if he’s Jay-Z,” Hov said of the concept. “He looks out the window, in his mind — because he’s aspiring to make his own Rocawear — there’s a group of people outside and they’re waving to him. As he walks away, realty sets in. Someone looks out the window, and no one’s out there. He gets on the elevator, and he’s thinking people are asking him for autographs; no one’s there. He’s on his way to building his empire, but he has Rocawear on, and that’s a start. So he feels as if he’s successful already.”

Link: Jay-Z Celebrates 10 Years Of Rocawear With Spike Lee-Directed Ad

PICS: Spike Lee Shoots Jay-Z for Rocawear’s 10th Anniversary Ads

Tuesday, August 4th, 2009


Below you’ll find pictures of Jay-Z & Spike Lee shooting out in Brooklyn:


No one knew what was happening, including Powerhouse Books in BK where they were shooting in front of, but June Ambrose confirms that it was for the Rocawear 10th Anniversary ad campaign.


Props to The Source (sorry YN… and Kim – Ha!)

PICS: Jay-Z’s Rocawear R+ Sneaker

Wednesday, May 6th, 2009


I was just over at Gotty’s and I came across these teaser shots of Jay’s new Rocawear branded R+ sneaker which are due out some time next month.

I can’t imagine any circumstance under which I’d purchase a Rocawear sneaker in any form, but I don’t think these are too bad. They’re at least better than those Filas Gnozir was hawking last year.

Detailed shot after the jump.

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