Noah “40” Shebib Talks Views From The 6 with the New York Times

Friday, February 19th, 2016


Noah “40” Shebib, the notoriously unassuming architect of the OVO aesthetic, recently jumped on the phone with Jon Caramanica for the New York Times to speak briefly about Drake’s Views From The 6. Without revealing much, Shebib describes the album as a project that will please longtime fans while still showcasing Drake’s penchant for experimentation and his knack for making hits. According to 40, the album very nearly became a traditional Rap album until they realized that their fans expect more from them:

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OVO Presents HAW2 Chopstars Mixtape

Thursday, May 21st, 2015


You can’t celebrate Houston without some Chopped Not Slopped, so Drake, OVO and OG ROn C’s Chopstars give us the official Mix for the 2015 Houston Appreciation Weekend which kicks off tonight.

Related: OG Ron C x Drake – If You’re Chopping This It’s Too Late (Mixtape)

Previously: Eric Dingus x OVO – HAW2 MIX

The 2014 OVOFest Collection

Friday, August 1st, 2014


Tomorrow in Toronto, Drake and OVO are opening a pop-up shop where locals will be able to pick up new items from the 2014 OVOFest collection. Check out a few product shots above and after the jump.

The shop will be open from tomorrow through the 9th at 899 Dundas Street W., continue below for more details.

OVOFest goes down this Saturday and Sunday with special guests Outkast.

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PREMIERE: P. Reign – Where You Been (Video)

Wednesday, July 16th, 2014

P. Reign lets one fly as we wait for the release of his Dear America mixtape while samples clear. This won’t appear on the project.

Recorded & filmed last week in Toronto.

Previously: P. Reign ft. Waka Flocka – Chickens (Prod. by Southside)

Video: Drake’s Houston Astros Q&A + “Drake Day”

Friday, June 13th, 2014

Drake is in Houston, Texas this weekend for a show at Warehouse Live tonight where the only way to get tickets is to volunteer for Rock Corps. Yesterday, he held a press conference at the Houston Astros game where kids asked him questions in a Q&A format (remember: #thepressisevil). Watch that above.

After the jump, Drake gets presented with a proclamation declaring June 10th as Drake Day in Houston. Congratulations!

Previously: Drake Vs. Lil Wayne Summer 2014 Tour Dates | OVO’s Houston Appreciation Weekend Gear

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Drake Vs. Lil Wayne Summer 2014 Tour Dates

Thursday, June 12th, 2014

On the eve of Drake’s big Houston Appreciation Weekend, Drake and Lil Wayne officially announce that they are hitting the road this summer for a cross-nation tour, presented by Capcom. It’ll kick off in NY State on August 8th and ends in Houston on September 27th. Take a look at the full set of dates/venues after the jump.

Previously: OVO’s Houston Appreciation Weekend Gear

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OVO’s Houston Appreciation Weekend Gear

Thursday, June 12th, 2014

Drake’s Houston Appreciation Weekend kicks off tomorrow in H-Town and the OVO blog shared some images of a few special edition pieces of merch that will be available to fans to commemorate the event. The items include several hats and t-shirts that pay homage to the city of Houston and some of its most iconic figures including DJ Screw, J Prince and honorary Houstonian Pimp C.

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Video: P. Reign – Ill Life 2

Thursday, February 20th, 2014

A follow up to 2011’s “Ill Life” while we wait for the REPS general to deliver his Dear America mixtape.

Previously: P. Reign ft. A$AP Rocky – We Them Niggas (Video)

Drake & Outkast Will Headline OVO Fest This Year

Tuesday, February 18th, 2014

Outkast has been announced as the headlining act for Night 1 (August 3rd) of Drake’s annual OVO Fest in Canada, with special guests. As usual, Drake will be in charge of the second night with his own round of special guests.

Last year he brought out Kanye West, you don’t wanna miss this. Tickets go on sale on Friday.

Previously: Outkast Playing 40 Festival Dates This Summer

A Closer Look at Drake’s OVO Jordans

Monday, January 27th, 2014

Last month we saw a few Instagram shots of the special edition OVO Jordans when Drake’s deal with the brand was first revealed. Today we get a few more detailed, official images of the black and white iterations of the Jordan 10 and 12 models.

There has been no word from either Jordan Brand or Drake’s camp about a retail release. More pics below.

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