How the New Music Cartel Redefined the Music Industry

Wednesday, March 9th, 2016


Maybe one day when the politics no longer matter and the statutes of limitations have expired I’ll tell this story from our perspective, but until then.

Our Rules

Wednesday, March 26th, 2014


Rules are made to be broken. We all know the adage. Hip-Hop was pretty much built on this reasoning. For too long the music industry has been operating under a set of arbitrary rules and codes designed to make a small group of people rich. These rules have been in place for decades and they have only recently begun to be challenged in any signifigant way. During the marketing campaign for Magna Carta Holy Grail, Jay-Z introduced the #newrules hashtag and philosophy to the greater Hip-Hop community. By cutting a pre-release deal with a major corporate sponsor, he helped introduce a new business model to the music industry. He wasn’t the first artist in history to release a sponsored LP, but he was by far the most important, and so headlines were written and props were bestowed.

Jay’s Samsung play was a boss move. A game changer even. But it’s that #newrules mantra that is the most important takeaway from that deal if you ask me. Your favorite Tumblr rapper isn’t getting a check from Samsung. He’ll be lucky to get a check from Metro PCS. Those types of opportunities are reserved for the cream of the crop. The unit movers. The 1% of the Rap industry if you will. But it’s no secret that talent is bubbling up from every corner of the globe these days. Every day some kid is firing up a Mac Book and potentially making tomorrow’s big hit. And it’s overwhelming sometimes. You could certainly argue that there’s too much music in the world these days. But then every few months or so, somebody rises above the fray and connects with the masses in a meaningful way.

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New Music Cartel x Lil Wayne – The Wayne Experience (Mixtape)

Wednesday, May 6th, 2009


We wanted to try our hand at getting insulted by Wayne. Nah, here are 72 (count em) Lil Wayne verses over R&B beats for your listening pleasure. Cop it here.

Hit the jump for the download link and the track list (in caps).

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NewMusicCartel presents The Fabolous Life (R&B Collabos Mixtape)

Wednesday, March 18th, 2009

Click to enlarge

Mixtape of Fabolous collabos with R&B artists. A few were left off for our own reasons. A lot of classics.

Mixed by Splash, artwork by Shake. Much props to them.

Backcover tracklist and download links after the jump.

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Nino Bless – Can I Live Freestyle

Monday, March 2nd, 2009


Nino just shot over this cut off his NMC, Legend and DJ Lennox sponsored mixtape, The Latin Marksman: The Hit Files Vol. 1.

Nino Bless – Can I Live Freestyle

Previously: Nino Bless – Tribute to Bone Thugs