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Mountain Dew & New York Art Department Protest Bloomberg’s Soda Ban

Monday, September 10th, 2012

Bloomberg > Giuliani, but it’s still a lesser of two evils kind of situation. After telling New Yorkers where they can and can not smoke cigarettes and declaring war on trans fats (I’m actually not mad at that one), his new target is those absurdly large sodas they serve at 7-11 and most fast food joints.

While his intentions are good, and Americans certainly consume way too much sugar, his heavy handed approach to improving public healthy leaves much to be desired. In response to the Mayor’s proposed ban on soda servings over 16 oz., Mountain Dew and New York Art Department put together a public art/advertising campaign called PROHIBITION: NEW YORK CITY, which features a fictional 17 ounce can of Mountain Dew as a kind of subtle protest.

If you live in NYC and you’ll notice the posters popping up in various locations throughout the boroughs and Mountain Dew is encouraging residents to capture the campaign on instagram with the tag #dewyorkcity.

Keelan Dadd x DGK Capsule Collection Now Available on Karmaloop

Thursday, September 6th, 2012

As you may have heard, pro skater Keelan Dadd has designed a custom product capsule in collaboration with his sponsors Moutain Dew and DGK. The collection came together as part of the Mountain Dew Green Label Exclusives line and includes a duffle bag, pair of socks, hip-pouch, sunglasses, coozie, and sticker, all the stuff you need to hold you down as you travel. The capsule collection is available for purchase over at Karmaloop now, but there were only 100 made, so don’t sleep.

Previously: Keelan Dad x DGK x Mountain Dew Capsule Collection (Video)

Video: Keelan Dad x DGK x Mountain Dew Capsule Collection

Thursday, August 30th, 2012

Pro skater Keelan Dad hooked up with DGK and Mountain Dew for a special capsule collection package that includes a sick duffel bag filled with a bunch of custom goodies for the road like socks, sunglasses, a drink coozie and more. The collection will be available at Karmaloop on September 6th.

Previously: Lil Wayne and Mac Miller Featured in Mountain Dew Commercial