Video: Skillz feat. Usef Dinero & DJ Jazzy Jeff – Inside A Change

Monday, August 17th, 2009

Directed by Rik Cordero, who had this to say:

To celebrate “Inside A Change” winning the Best Film Award at the 2009 HBO NYILFF, Skillz, Usef Dinero and DJ Jazzy Jeff put this joint together for the soundtrack. The original concept for the video was to create literal interpretations of Skillz’ lyrics that have to do with the characters in the film. However, that sort of morphed into straight up performance shots where we followed Skillz around various locations during his tour and intercutting it with abstract b roll shots. It was a blast shooting this video and big huge shoutout to Skillz for supporting this film since day one. Enjoy!

Rik Cordero’s Inside A Change Wins Best Picture Award 2009 at the HBO Latino Film Festival

Monday, August 3rd, 2009


A big congratulations is in order to a friend of the site, Rik Cordero & Three/21 Media, for bringing home the Top Prize at the HBO NYILFF:

Rik Cordero’s coming of age drama Inside A Change won the 10th HBO New York International Latino Film Festival’s (NYILFF) Best Picture Award as the event drew to a close over the weekend. Lead Actor, Ephraim Benton, who accepted on behalf of Rik Cordero, was presented with prize money provided by HBO and the Best Picture trophy.

“I’m shocked that we won, considering all of the amazing films on the roster this year.” said Cordero. “We created a simple heartfelt picture about the importance of family and I think it’s something audiences strongly connect with during these tough economic times. Even if you strip away all the heavy grassroots promotion we did, the film follows the same basic principle: Tell a good story”.

Three/21 Films thanks HBO, the New York International Latino Film Festival and congratulates the entire cast and crew of Inside A Change for winning the Best Picture Award. For more information about the festival award winners please visit here.

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Three/21 Media – Inside A Change (Mixtape)

Thursday, July 30th, 2009


Three/21 and The Kickdrums present the “Inside A Change” Soundtrack featuring brand new music by Consequence, Joell Ortiz, Skillz, DJ Jazzy Jeff, Wale, Saigon, Royce Da 5’9″, The Kickdrums, J.A.M.E.S. Watts, Statik Selektah, Illmind, A.P., Nami Unreal and more. It was also scored by Chronik & Echonomist and the homie Jason Lam. The soundtrack plays in conjunction with the film as it contains snippets of dialogue from key scenes. Click the link below to download. Tonight is our official world premiere so please join us for our after party in downtown NYC at STAY. Music by the homies Mad Ryan, Reason and Lord Sear from Shade 45.

Hit the jump for the track list + imeem stream + download link + the flyer for tonight’s Inside A Change afterparty.

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Video: Inside A Change (Official Trailer)

Monday, July 27th, 2009

Three/21 and DBMM proudly present the “Inside A Change” Official Trailer and the final Special Feature, The Audience Of “Inside A Change”. It is going down this Wednesday July 29 and Thursday July 30 in New York City. There are less than 60 tickets out of 500 left! So purchase here and get inspired!

Hit the jump for the final Special Feature, The Audience Of “Inside A Change” and the flyer for the mixtape’s release party:

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Video: Skillz & DJ Jazzy Jeff – Inside A Change (Behind The Scenes)

Thursday, June 18th, 2009

Says Rik:

Last night during the Bacardi Live Tour at M2 Ultralounge in NYC, Three/21 and Skillz shot final pickup shots for the “Inside A Change” music video produced by Joe Money, featuring Skillz and the legendary DJ Jazzy Jeff on the cut. Skillz and Jeff killed the crowd as you’ll see in the footage and to have a legend like Jeff on this mixtape is quite a blessing. Shoutout to the homie Skillz who is always a pleasure to work with and for making this dope title track for the flick. Enjoy!

Previously: Z-Trip on The Jazzy Jeff Incident (Video) | Truck North & Skillz – Inside The Craft (Video)

Video: Truck North & Skillz – Inside The Craft

Thursday, June 11th, 2009

Three/21 and Skillz were out shooting the “Inside A Change” music video for the mixtape two nights ago while Skillz was in town, rockin at The Roots show at Highline Ballroom. Here’s just some short clips of Truck North and Skillz spittin some heat backstage. Look for the Skillz “Inside A Change” video to drop sometime next month featuring scratching by the legendary DJ Jazzy Jeff! Change!!!

Previously: The Roots x Skillz x Mos Def Return To The Classics (Video) | Truck North – Truck Jewels (Mixtape)

Video: J.A.M.E.S. Watts – You’re My Life

Wednesday, June 3rd, 2009

Directed by Rik Cordero:

Three/21 Films, Jooks The World and The Ish Productions proudly present the “You’re My Life” music video featuring Jersey’s own J.A.M.E.S. Watts and Frank G. The video previews a few choice clips from our upcoming film “Inside A Change” as J.A.M.E.S. creates poetic dialogue between our lead characters, Chris Price (Ephraim Benton) and his mother, Lynn Rhodes (Karen Chilton). The concept is a simple performance setting but study the video closely and you will see that J.A.M.E.S and Frank really go through the EMOTIONS and not just the motions. Enjoy!

Previously: J.A.M.E.S. Watts – You’re My Life

Video: Wale – Family Affair (Behind The Scenes)

Tuesday, June 2nd, 2009

Yesterday, Three/21 shot DMV’s own Wale for a joint called “Family Affair” which is featured on both the “Inside A Change” Mixtape and Wale’s upcoming “Back To The Feature” Mixtape. This is a really deep and introspective record that examines a dysfunctional family structure between a Pimp, Prostitute and a Child. The characters in the video have similar struggles like the movie but with more darkness and despair. Look for the song to leak very shortly and the video to follow afterwards. Here’s a little piece of the synopsis:

Like a drug addiction, some women have a tendency to be influenced by money and power in ways we’ve never thought possible. For women who engage in prostitution their self value and judgments of character are often skewed by their pimps who present themselves as lovers or father-figures. Our story takes place as a conversation between three characters whose lives are intertwined in a tragic circle of psychological intimidation and manipulation.

Also, if you haven’t yet, go vote for Rik you savages.

Previously: On The Road With Wale Pt. 2 (Video)

J.A.M.E.S. Watts – You’re My Life

Monday, June 1st, 2009


Here’s the second leak off Rik Cordero’s Inside a Change mixtape. Look out for the video dropping this week.

J.A.M.E.S. Watts – You’re My Life (prod. Frank G)