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Video: Making of the Kanye West Complex Cover + Digital Kanye Dance Routine

Tuesday, April 7th, 2009

The folks at Sway Studio’s, the firm that helped create the digitally enhanced Kanye West Complex cover, put together this short clip about how they did it. Hit the jump for a bonus clip of a digitally rendered Kanye busting some moves to “Putting on the Ritz”.

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Kanye West Complex Cover & Photo Shoot + Behind the Air Yeezys

Monday, March 23rd, 2009


Never a man to rest on his laurels or approach anything in a manner even remotely resembling half-assed, Kanye decided to bring in music video director and photographer Chris Milk for a truly groundbreaking photoshoot for Complex’s April/May issue.

In the cover story, Complex EIC Noah Callahan-Bever picks Kanye’s brain about public perception, insecurity (or his lack thereof) and why Taz’s tights don’t define him as a man.

What does the brand Kanye West mean?
Kanye West: Pop but Luxury. Edgy but Comfortable. I’m about clashing worlds that you think don’t belong together. This is our world and everything belongs together. That’s the ill thing about our president. Our president is black, but our president is white, too. And the original struggle of America is racism, and to have someone in office that represents both of those sides is what I think this world is about. Segregation and snobbery and elitism should be the wack words. That should be what people use to dis people.

Read the full cover story here. After the jump, check out an extensive video rundown of the shoot and the technology used to create the images.

And finally, Complex sat down with Kanye and Mark Smith, Creative Director of Special Projects at Nike, for a in-depth breakdown of the birth of the Air Yeezy. They also have a shit load of exclusive pics, including never before seen prototype shots such as the one below.


Kanye West: I grabbed all these Jordans from their archives, and I’m sitting in the office next to Tinker [Hatfield, Jordan designer] and Mark, just pulling out shit and putting it in front of him like, “I like this element.” We just vibed it out.

Links: Behind the Air Yeezys | Air Yeezy Gallery

Pics: Chris Milk Shoots Kanye’s Complex Cover

Sunday, January 11th, 2009


It’s Chris Milk along with the Graphics Lab that worked on The Curious Case of Benjamin Button. Kanye says it’s a different concept, but it’s ironic because Yeezy mentioned Benjamin Button when the Vibe cover gave him some salt and pepper in his beard.

Here’s a behind the scenes glimpse:


Hit the jump more shots from the shoot:

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