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Video: Breez Evahflowin – I Know

Thursday, June 17th, 2010

Here’s a cool video for a joint off Breez Evahflowin’s Breez Deez Treez project from last year.

Some background on the clip:

After listening to the song, Noordeman came up with the idea to make an animated video drawn entirely by hand, and blended with video of the MC. The concept was to make an animated sketchbook, like a diary reflecting the personal story of the artist. The process began with Noordeman shooting video of Breez on his NYC rooftop and at his studio in DUMBO. The filmmaker then printed 100 frames of video at a time so he could carry the printouts around with him, sketching the individual frames in pencil whenever he had a chance. Noordeman then transitioned to to brush-painted animation, while his partner Christie Wright conceived of an animated ink-drawn line to tie the different elements together. The result is a mix of live-action and hand-drawn animation that tells the story of an MC striving to maintain a unique voice in a sea of cookie-cutter commercial hooks.

In an age where sophisticated computer graphics can be produced at the touch of a button, this video proves that the hand of an artist can still be relevant – in fact the roughly 3,000 hand-rendered frames represent a departure from today’s digital effects standard, and a return to a time where honest and hard-practiced skills made the difference between amateurs and professionals. Unmasked by sophisticated tricks, the hand-drawn frames show you everything that went into this video, much like the way Breez focuses his songs on the quality of writing and intentional avoidance of vocal gimmickry prevalent in so much hip-hop today.

Previously: Breez Evahflowin – When You Fall