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Apple Will Acquire Beats Electronics for $3 Billion

Wednesday, May 28th, 2014

The purchase of Beats Electronics by Apple has been confirmed. The tech giant will pay $3 billion for the audio equipment and streaming music company co-founded by Jimmy Iovine and Dr. Dre, who will move into as yet unspecified executive roles at Apple.

Apple CEO Tim Cook told USA Today:

“This is a big deal. But to put it in some perspective, we acquired 15 companies last year and 12 this year, some 27 in 18 months,” he says. “But this one is all about music, which we’ve always felt is in our veins and we’ve always appreciated that technology alone was not enough.”

It remains to be seen how Apple will integrate the Beats hardware line and streaming services into their existing products, but Cook promised some “exciting things in the near term”. The Apple Worldwide Developers Conference kicks off this coming Monday, so we may get some hints as early as next week.

Previously: Wall Street Baffled by Beats Deal, Apple Stock Down

Wall Street Baffled by Beats Deal, Apple Stock Down

Friday, May 9th, 2014

When the news broke yesterday that Apple was rumored to be in negotiations to purchase the Dr. Dre and Jimmy Iovine founded Beats Electronics, the big headline was the $3.2 billion price tag. While Beats is certainly an enormously valuable company, that’s an awful lot of money and it would be the priciest acquisition of a company by Apple in the company’s history.

While the Hip-Hop world is largely focused on the prospect of Dre becoming Rap’s first billionaire, Wall Street and Silicon Valley seem to be somewhat confused as to why Apple would be willing to sink so much capital into a business that they don’t really need. Apple is one of the most profitable companies in the world and they currently control the biggest digital music marketplace on the planet in iTunes.

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