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Video: Noisey Atlanta (Ep. 9)

Tuesday, March 10th, 2015

Episode 9 of Noisey’s Atlanta documentary series takes a look at the architects of the ATL sound: the producers.

How does a song become popular? In episode nine of Noisey Atlanta, we look at the backbone of the trap scene: the producers. We sit down with an elite squad of the most significant names in the scene now—Zaytoven, Mike Will Made It, Sonny Digital, Metro Boomin’, Southside, TM88, and Houston’s Travi$ Scott —as they explain the process of how a track moves from being created in the studio to becoming a hit. No A&Rs are needed. No major labels are needed. The city breaks the mold. What’s the main reason? The key to success in Atlanta is simple: the nightlife.

Previously: Noisey Atlanta (Ep. 8)

Gucci Mane ft. Quavo – Make Yo Move (Prod. by Zaytoven)

Saturday, February 14th, 2015

Some new Gucci x Quavo from that TrapHouse 5.

Produced by Zaytoven.

Next Up: Rome Fortune

Friday, December 5th, 2014

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Rome Fortune is the enigma of new Atlanta’s indie wave: talented, energetic and unexpectedly wise. His ruffled look and off balanced flow are the perfect cover to hide his unbeknownst whit. It’s there where you find the 26-year-old emcee relaying hard life lessons through the masquerade of rap clichés and simple, yet straightforward bars. It’s physically evident too. Three of Rome’s most recent projects (Small VVorld, Beautiful Pimp and Beautiful Pimp II) feature half naked women on the cover. Each represent one of rap’s oldest visual platitudes, each also carry a message hidden to dullest of minds.

Growing up in Atlanta one would think Fortune’s influences marinated in southern sauce (or sawse as Gucci Mane would put it). And they do to some extent. Rome’s childhood was fathered by a northern sound though. His parents and older siblings put the melodies of Wu-Tang Clan and Gangstarr in his ear early rather than the meridional trap offerings of a Master P or Three 6 Mafia. It’s why you hear both when you listen his music. Versatility is what Rome Fortune is going for.

“I can exist in multiple worlds and still be authentic. As long as I’m giving off that emotion that impacts in the way I want it to, that’s all I care about.”

Already releasing three projects in 2014 Rome isn’t finished working. In fact, the hustle has only begun. After performing at a string of shows in New York, he plans to finish off his debut album at the top of next year. It’s the culmination of everything he’s done to this point musically. Beyond his own career, Rome Fortune’s goal is to inspire an even younger generation of hip-hop contemporaries. If his execution of this is any bit as successful as his work in the studio, the ATL’s future is very bright.

“I want to be the representation of this next generation coming up behind me. I want these kids under me to not put themselves in a box. That’s why I make so many different types of music. It’s okay to make rap just a skill set, that doesn’t have to be your whole thing.

“These past two years a lot of genres have been reaching out to me and asking me to try different things and I’ve just been expanding what I want to do and expanding my versatility, making me better rapidly. It’s a constant challenge… I don’t want to do anything twice. I don’t want to make any type of album twice, any type of song twice. Every time I want to reinvent myself.”

– Paul Meara (@PaulMeara) Continue reading this post…

MICK – Greetings Earthling: Outkast Rarities & Remixes (Mixtape)

Saturday, April 12th, 2014

Our good friend MICK (formerly Mick Boogie) apparently got inspired to do this mixtape after he saw the “Southernplayalisticadillacmuzik” remix by Diamond D in our “Top 20 Remixes of 1994” feature so he let us drop this. Shouts to him. NAHRIGHT premiere.

A message from MICK:

Greetings Earthling: Outkast, hands down, is one of my favorite groups of all time – in any genre of music. Their music set trends, defined a generation, and created a mood unlike any other. In honor of their Coachella reunion, I put together a fun mix of Big Boi and Andre 3000 rarities, demos, collaborations and remixes. If you’re a MICK (or Mick Boogie – remember him?) fan, you’ll find this similar to the retrospectives I did for A Tribe Called Quest and the Beastie Boys. If you’re looking for Outkast’s greatest hits or stuff from their albums, you’re out of luck. Go to iTunes and buy those right now. If you’re a true fan and looking to dig a little bit deeper and really enter the world of the Dungeon Family – this is made for you. And it’s hella long – maybe TOO long – almost two hours! Lastly, check out the special painted original cover we created – made by Deftone of Jolly Awesome. Take me to your leader…

Track list & download link after the jump.

Previously: Outkast Reunite at Coachella 2014 (Video)

Continue reading this post…

Premiere: A-Trak & Lex Luger (Low Pros) ft. Juvenile – Muscle

Thursday, March 20th, 2014

The latest from the Low Pros production duo consisting of A-Trak and Lex Luger, this time with some help from Metro Boomin (who co-produced the first release w/ Young Thug & PeeWee Longway) and Fool’s Gold producer/signee High Klassified. This will appear on EP1…, out on Fool’s Gold this year.

Produced by A-Trak, Lex Luger, Metro Boomin & High Klassified.

While the world waits on his Federal Reserve EP with Cam, check out A-Trak’s picks for the next big things in music on GQ and the new Chromeo video (below) with a cameo from the Trap Lord, A$AP Ferg himself.

Previously: A-Trak & Lex Luger ft. Travi$ Scott – 100 Bottles | A-Trak & Lex Luger ft. Young Thug & PeeWee Longway – Jack Tripper

Continue reading this post…

Video: Drake & Future: From The Stage to the Studio

Thursday, November 1st, 2012

Footage from Drake & Future’s “Tony Montana” performance at Stadium Nightclub in DC for Howard Homecoming then link up again in Atlanta a few nights later to record.

Says Drake:

Probably one of my favorite people to come to the studio with, just based off of his work ethic. Every time I show up here, he just has a new album done, he has a new set of like 10 incredible songs to play… It inspires me.

Includes a very short snippet of a Boi-1da track they recorded during that session.

Previously: Future – Pluto 3D (Artwork + Track List) | Drake’s High School Graduation Speech (Video)

Video: Drake – Pop That + No Lie + HYFR (Live @ Compound ATL)

Sunday, October 21st, 2012

Drake was celebrating his birthday in Atlanta last night and performed a few songs for the crowd.

“No Lie” and “HYFR” after the jump. Props to Word On Road

Previously: Future Brings Out Drake @ Stadium Nightclub (Video)

Continue reading this post…

Video: DJ Drama ft. Ludacris, Young Jeezy, T.I. & Future – We In This Bitch (Behind The Scenes)

Wednesday, April 11th, 2012

Shot yesterday in Atlanta. Directed by Benny Boom.

“We In This Bitch” is the first single from DJ Drama’s new album Quality Street Music.

Video: Future – Same Damn Time (Live @ Pluto Listening Session)

Wednesday, April 4th, 2012

Last night at the Pluto listening session in Atlanta’s Stankonia Studios, Future let the song play and he performed it AT THE SAME DAMN TIME.

Previously: Future ft. Pusha T & Emilio Rojas – Fettuccine

Video: ASAP Rocky Interview w/ Maurice Garland

Monday, February 13th, 2012

Maurice Garland conducts a quality interview before ASAP’s show at the Masquerade in Atlanta this weekend. ASAP’s answers include what Kanye told him about the Grammy’s and a quick roasting of the interviewer.

Props: Maurice Garland

Previously: ASAP Rocky Brings Out Freeway & Young Chris in Philly (Video)