Is Apple About to Buy TIDAL?

Thursday, June 30th, 2016


According to reports that surfaced on Thursday (June 30) Apple may be in talks to potentially acquire Jay Z’s TIDAL streaming service. According to sources cited by the Wall Street Journal, Apple is interested in the service because of its strong ties to artists, though those same sources characterized the negotiations as “ongoing”, saying they might not result in a deal at all. For what it’s worth, a TIDAL spokesperson denied that any talks have occurred with Apple.

We went through this back in February when rumors of Samsung’s interest in the platform surfaced. Nothing seems to have come of that, but all of this attention from major tech powers can only be good for the streaming service. Despite their relatively low subscriber base of about 4.2 million, they are clearly seen as a big enough threat (or asset) by these larger companies that they are exploring their options.

Previously: DJ Khaled ft. Jay-Z & Future – I Got The Keys (Video)

Apple to Pay Drake $19 Million to Make Playlists?

Monday, June 1st, 2015


The New York Post is reporting that Apple, which is preparing for a major relaunch of its iTunes Radio platform, is looking to throw money at a number of celebrities to enlist their help in publicizing the service. According to the unuconfirmed report, the hardware and digital music giant has been negotiating with artists such as Drake, David Guetta and Pharrell to retain their services as “guest DJ’s” on the revampded streaming music service. A figure of $19 million has reportedly been dangled in front of Drake to help close the deal.

Who knows if any of this is true, but if it is, I would imagine it’s probably more of an endorsement deal than just the “guest DJ” gig it is being described as. Because otherwise, aren’t they effectively tossing obscene amounts of money at these guys for what amounts to putting together playlists? It’s likely that for $19 million, Drake will slip an exclusive new track or two into his set lists every now and then, but damn that’s alot of bread to pay for the privlege of passing somebody the aux cord.

UPDATED: Billboard has confirmed that Drake and Pharrel are negotiating some kind of involvement with Apple’s new offering, but a source shot down the $19 miliion number.

Previously: Drake Debuts New Verse in Detroit

Apple Will Acquire Beats Electronics for $3 Billion

Wednesday, May 28th, 2014

The purchase of Beats Electronics by Apple has been confirmed. The tech giant will pay $3 billion for the audio equipment and streaming music company co-founded by Jimmy Iovine and Dr. Dre, who will move into as yet unspecified executive roles at Apple.

Apple CEO Tim Cook told USA Today:

“This is a big deal. But to put it in some perspective, we acquired 15 companies last year and 12 this year, some 27 in 18 months,” he says. “But this one is all about music, which we’ve always felt is in our veins and we’ve always appreciated that technology alone was not enough.”

It remains to be seen how Apple will integrate the Beats hardware line and streaming services into their existing products, but Cook promised some “exciting things in the near term”. The Apple Worldwide Developers Conference kicks off this coming Monday, so we may get some hints as early as next week.

Previously: Wall Street Baffled by Beats Deal, Apple Stock Down

Wall Street Baffled by Beats Deal, Apple Stock Down

Friday, May 9th, 2014

When the news broke yesterday that Apple was rumored to be in negotiations to purchase the Dr. Dre and Jimmy Iovine founded Beats Electronics, the big headline was the $3.2 billion price tag. While Beats is certainly an enormously valuable company, that’s an awful lot of money and it would be the priciest acquisition of a company by Apple in the company’s history.

While the Hip-Hop world is largely focused on the prospect of Dre becoming Rap’s first billionaire, Wall Street and Silicon Valley seem to be somewhat confused as to why Apple would be willing to sink so much capital into a business that they don’t really need. Apple is one of the most profitable companies in the world and they currently control the biggest digital music marketplace on the planet in iTunes.

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