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Nas on Being Accessible in the Digital Age

Monday, September 17th, 2012

Occaisonally tech news site Tech Crunch will let an entrepreneur, CEO or celebrity plug their digital wares through a guest blog post on the site. Over the weekend they published a post by Nas called “Being More Accessible” in which he pumps his new shopping site 12Society.com and talks about using the internet to become more accesible to fans and promote music. It’s a cool piece, but I’m thinking it was probably ghostwritten:

I truly believe we are at an incredible inflection point in the consumer retail experience: Just how Amazon and eBay opened the railways to a new universe of available products, and Groupon allowed for the discovery of local activities to become accessible and affordable, new resources are changing the entire game once again.

You’re gonna tell me that thought came out of Nas’ head? I’m guessing that part was written by one of his more tech-savvy partners in 12Society. At the very least, somebody slid the Little Homie some talking points. Either way, I don’t care, because at least whoever wrote it is saying stuff like this:

When piracy hit the entertainment industry, artists were distraught and began distrusting their own fan bases. In truth, it was a response borne from confusion rather than logic. The passion the fans had for what we were creating never went away; we just had to evolve to survive in the new digital world.

A huge aspect of that evolution is offering a glimpse into your lifestyle — being more accessible. The power that Twitter, Facebook, YouTube, and Instagram offer is immense. Being an artist today is not only about being creative in what you produce, but finding creative ways to show people what you’re doing. Artists everywhere took notice when Louis C.K. sold his stand-up special and show tickets without a network backing him on the promotion and distribution. That truly was innovation at its best.

Wow, a Louis C.K. shoutout huh? Somebody has been doing their homework. If you’re gonna pander to the nerds who read Tech Crunch, a name drop like that goes a long way.

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Video: Curren$y – Blown Away (Live + Jet Files Announcement)

Tuesday, August 18th, 2009

Spitta performs “Blown Away” at DunkXChange Boston and announces a new project called Jet Files that will drop on Amalgam Digital.

Hit the jump for some more, higher def footage.

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Video: Tame One – Toca Tuesdays Freestyle

Friday, June 26th, 2009

Previously: Tame One Talks Aliases (Video)

Video: Tame One Cribs Episode

Wednesday, June 17th, 2009

Watch Tame Ones parody of the popular television series Cribs. Tame gets Amalgam Moneyyy! Tame One’s New DIgital Only Album “Acid Tab Vocab” available June 23rd www.AmalgamDigital.com

Also, Amalgam continues its foray into the t-shirt business with a Tame One Dirty Jersey tee Hit the jump to peep.

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The “Free Max B” Tee

Tuesday, June 16th, 2009

maxb_shirt

No comment. All proceeds go to Max’s commissary.

Video: Quan to Release Album on Amalgam Digital

Tuesday, June 16th, 2009

Former Nas weedcarrier Quan is set to release a mixtape called Carrying the Tradition, as well as a “prelude album” Walking Testimony on Amalgam Digital.

He will kick off his first scheduled release, the DJ Vlad and DJ 4Sho-hosted mixtape “Carrying the Tradition,” with the lead single “Un,” produced by former Nas and Ludacris collaborator Ron Browz. “Walking Testimony” will serve as a prelude to Quan’s debut album, and it is slated for a heavily anticipated summer 2009 release that will be promoted with a national “Block” tour, an interactive online/mobile contest, and a unique new reality show titled “Walking Testimony TV.”

Ron Browz single at this stage of the game and your career = FAIL

Video: Tame One – Anxiety Attacks

Monday, June 15th, 2009

Off Tame’s upcoming digital only release Acid Tab Vocab, due out June 23rd on Amalgam.

Previously: Redman Co-Signs Tame One of The Artifacts

Video: Saigon – Warning Shots 2 Trailer

Tuesday, March 10th, 2009

Previously: Joe Budden Interview @ The Cop Shop (Talks Saigon/Amalgam Deal)

Video: Joe Budden – In My Sleep (Behind The Scenes)

Friday, February 20th, 2009

Hit the jump for a promo for Joey’s Padded Room, dropping Feb. 24th. Cameos from Miss Info, Rik Cordero, and more.

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Video: Slaughterhouse – Live At SOB’s (Full Show)

Monday, January 26th, 2009

What could have been…

Hosted by Peter Rosenberg.

Edit: Keep watching after Joey says their time is up… that’s when they go through their sets.