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Mike WiLL Made-It ft. YG – Heart of a Lion

Monday, September 11th, 2017

Mike WiLL and YG collaborate on “Heart of a Lion,” which premiered via a new adidas ad spot featuring Von Miller for the company’s Z.N.E Pulse collection. Watch the ad above and stream the song in full below.

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Here’s Kanye’s New adidas Shoe, the Yeezy Boost

Friday, February 6th, 2015


As revealed by Ibn Jasper on Instagram a short while ago. Stay tuned to yeezy.supply for availability information, and check out a few more shots of the sneakers below.

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Kanye’s adidas Line Will Be Available Within Weeks

Thursday, February 5th, 2015


Kanye’s long anticipated, much ballyhooed collaborative apparell line with adidas Originals will be available within weeks, according to a message on the sneaker giant’s site. News that Ye’s collection would debut during New York Fashion Week and the launch of the new adidas Confirmed app for reserving highly sought after merchandise culminated with the effective confirmation that appeared on the company’s website today.

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Video: Kanye West – Only One

Thursday, January 29th, 2015

Directed by Spike Jonze, co-starring North.

Kanye talks to Ellen after the jump about Kim, their daughter, his erratic behavior over the years that earned him his Adidas deal and mentions the album is still untitled.

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Kanye Says The Yeezy III Drops in November

Friday, September 5th, 2014

Good news if this sort of thing turns you on: Kanye says we can expect to see his Yeezy III’s (or YEEZi’s, depending on who you ask), which will be his first new shoe since inking a deal with adidas earlier this year, sometime in November. Check out the video above to see him speak on it during a performance in Perth, Australia at around the 2:30 mark. He had previously suggested that they would drop in June, but an adidas rep later corrected that estimate, saying we weren’t likely to see any merchandise until next year. Obviously, it would make alot of financial sense for adidas to get them into stores prior to the holiday shopping season, so I guess we’ll see.

via Sole Collector

Previously: Kanye West, Pharrell & YG – Live At 2014 Made In America Festival

Video: Hudson Mohawke Plays Kanye West’s “Bound 1”

Sunday, February 16th, 2014

HudMo who famously previewed a lot of the Yeezus tracks at his club dates last year, played the full “Bound 1” at a show at Canal Mills in Leads, UK yesterday.

Check out Kanye’s latest rant/stream of consciousness in NJ last night after the jump. He speaks on being misunderstood, says “we love Drake”, threatens to beat up a Rolling Stone writer for a quick 250K, the media shitting on rappers, the perks of Adidas vs. Nike and calls out Nike’s top-brass in song format.

Previously: Kanye West – Drunk In Love (Remix)

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Danny Brown for the adidas Top Ten

Monday, January 20th, 2014

adidas is bringing back their iconic Top Ten basketball sneaker on January 24th and they tapped longtime fan of the brand Danny Brown for the advertising campaign.

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adidas Statement on Kanye Partnership

Tuesday, December 3rd, 2013

After alluding to a forthcoming partnership with adidas during his interview with Angie Martinez last week, Kanye stopped just short of confirming that the deal was officially signed, sealed and delivered. Today adidas issued a statement that confirms that the deal is done and Kanye will be moving forward with his new clothing line. I would imagine that a big part of this deal is adidas giving Ye free reign over his line of product, since he’s been telling anybody who will listen for the few months how brands like Nike and Louis Vuitton stifled his creative vision.

“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

via Complex

Previously: Kanye West ft. Charlie Wilson – Bound 2

Slam Magazine & BAU Present Real Deal (97) (Mixtape)

Thursday, February 14th, 2013

Frank The Butcher’s BAU line links up with Slam Magazine to put together a mix of songs with DJ 7L inspired by the release of adidas’ “Real Deal” retro basketball shoe.

The tape features exclusives from Freeway, The Kid Daytona, Krondon, Maffew Ragazino, Meyhem Lauren, and Paul Mighty that you can stream below.

Listen to the full Maffew Ragazino track without DJ here.

Track list and download link after the jump.

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MC Lyte – Dope Style

Monday, October 29th, 2012

MC Lyte holds down her hometown Nets on the second leak from the Mick Boogie x Adidas x SLAM x XXL #brooklynoriginals mixtape, dropping Wednesday, October 31st (weather permitting). SLAM Magazine also has an interview up with MC Lyte.

Produced by Caviar & OZ.

First leak was from Brownsville spitter Maffew Ragazino. Listen to it here.