It’s been two years since Kendrick Lamar fucked the game up with goood kid, m.A.A.d city and while we know he’s been working on his follow up album, he’s not the type of artist who goes on the radio and tries to hype up his next single or really, reveal anything at all about the music that he has on deck. We see artists do this all the time, but then the song drops and it ends up being super underwhelming. The TDE strategy is the opposite of this approach, they like to put the music out and let it speak for itself, which I think we can all agree makes for more impactful releases.
So when Scott Vener, former music supervisor for Entourage and How To Make It In America, took to Twitter last night to talk about a new K.Dot track that he recently heard, he certainly got alot of people’s attention. Vener recently joined Kendrick in the studio, where he was working with Pharrell, and was bestowed with the rare honor of hearing a new Lamar track before it made it’s way to the masses. The track is apparently called “King Kunta” and well, I’ll let Scott tell it:
I been dying to talk about this…
— scott vener (@brokemogul) October 30, 2014