It looks like Kanye is going to have even more competition over at adidas. Pharrell has reportedly entered into an agreement with the iconic sportswear company to produce a line of apparel and sneakers built on his Bionic Yarn brand of eco-friendly fabrics.
P said in a statement:
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn”
Pharrell joins a growing roster of well respected fashion scions who have creative partnerships with the company including Bathing Ape founder Nigo, designers Rick Owens, Jeremy Scott and Mark McNairy and of course Kanye. The line is expected to debut this Summer.
Previously: Pharrell Covers GQ