Archive for the 'Advertorial' Category

Chance The Rapper for Dockers

Friday, March 28th, 2014

Chance The Rapper is one of he most interesting and multi-faceted artists to emerge in music over the past couple of years and his sound embodies a laid back soulfulness that appeals to a diverse audience. In a new campaign for Dockers, he talks about his love for the city of L.A., where he’s been spending much of his time, and what he strives for as far as personal style and asthetics. The clip is actually a shoppable video, so as you watch you can click on icons to learn more about the different looks he’s rocking and even click through to purchase if you see something you like. Check the video out here.

Previously: Chance The Rapper on CNN’s Chicagoland

The Most Anticipated Albums of Summer 2013

Wednesday, March 27th, 2013

With Spring upon us and Winter now comfortably in our rearview, it’s that time of year when we start to look forward to all of the big Summer releases from our favorite artists. Pepsi put together a handy guide to some of this year’s most anticipated releases, click here to check it out.

Previously: MTV’s Hottest MCs In The Game: #5 Drake

Video: T.R.U. Love with 2 Chainz

Monday, December 10th, 2012

2 Chainz channels his inner Leon Phelps in this new spot for Issue #2 of Champs Sports’s SWAG.

Previously: 2 Chainz ft. The-Dream – Extremely Blessed (Full)

Rappers, DJs & Bloggers Preview The Hip Hop Dance Experience

Tuesday, November 13th, 2012

Here’s some footage of my homeslice Miss Info, and Angela Yee, hosting a preview party for Ubisoft’s new Hip-Hop Dance Experience video game at Gary’s Penthouse in NYC a few weeks back. Attendees included Jean Grae and DJ Envy, Eric and Jeff of ItsTheReal and the homies Meka and Lowkey. Guests enjoyed the musical stylings of DJ J.Period, a sweet Soul Food spread and game demo stations where they could try out The Hip-Hop Dance Experience.

The Hip-Hop Dance Experience hits stores tomorrow, November 13th for both XBOX and Wii.

Bud Light Platinum Lifestyle: What Not To Do in the Club (Promo)

Friday, September 14th, 2012

Don’t be that guy.

Don’t Ogle
Yes, people show up to the club dressed to the nines, and often in get-ups that leave little to the imagination. That being said, just because something is displayed prominently doesn’t make it okay to stare. Try to avoid the whole wide-eyed, mouth agape, deer-in-the-headlights thing. It rarely impresses.

Don’t Be a &%^* to the Staff
In fairness, bartenders and bouncers can rank amongst the rudest people this side of flight attendants. But in a lot of cases, it’s the result of enduring months and years of insufferable club patrons who basically treat them like their hired help. Not cool, bro. Even if the staff is rude to you, kill them with kindness in return. It’s a no-lose strategy. And if they get too obnoxious to tolerate, then take your party somewhere else.

Say No to Toe
Once the beat gets a hold of you and you unleash your epic dance moves on the world, there’s no stopping you. You’re a legend! But try and be mindful of those around you who might be wearing open-toed shoes. The last thing you want to do is send some vulnerable lass to the emergency room because you accidentally stomped her metatarsal bones to pieces while doing the Roger Rabbit. It’s a total buzz kill.

Leave the Grinding to the Butcher
Obviously, one of the primary goals of a hitting up a club is to get up close and personal with an attractive new friend. But that kind of interaction needs to be invited, even earned. If you go straight into hyperactive Chihuahua mode on some poor, unsuspecting bachelorette, you’ll be sent to the doghouse just as quickly as Fido would. (By the way, “Fido” is a bad name for a Chihuahua. Just saying.)

For more tips and style cues, go to platinum.complex.com

Win The Keelan Dad x DGK Capsule Collection from Karmaloop

Thursday, September 13th, 2012

The 100 unit run of the Keelan Dad x DGK Capsule Collection sold out almost immediately over at Karmaloop, but you have one more chance to own the customized travel kit by going here and entering to win.

 

Mountain Dew & New York Art Department Protest Bloomberg’s Soda Ban

Monday, September 10th, 2012

Bloomberg > Giuliani, but it’s still a lesser of two evils kind of situation. After telling New Yorkers where they can and can not smoke cigarettes and declaring war on trans fats (I’m actually not mad at that one), his new target is those absurdly large sodas they serve at 7-11 and most fast food joints.

While his intentions are good, and Americans certainly consume way too much sugar, his heavy handed approach to improving public healthy leaves much to be desired. In response to the Mayor’s proposed ban on soda servings over 16 oz., Mountain Dew and New York Art Department put together a public art/advertising campaign called PROHIBITION: NEW YORK CITY, which features a fictional 17 ounce can of Mountain Dew as a kind of subtle protest.

If you live in NYC and you’ll notice the posters popping up in various locations throughout the boroughs and Mountain Dew is encouraging residents to capture the campaign on instagram with the tag #dewyorkcity.

PHOTOS: Lil Wayne & Beats by Dre’s VMA’s After-Party

Friday, September 7th, 2012

Lil Wayne and Beats by Dre hosted a VMAs after-party at Playhouse in Hollywood last night for Tunechi’s collaboration with the headphone line.

Dr. Dre and Jimmy Iovine were present, as well as Lil Wayne’s friends French Montana, Wiz Khalifa and DJ Drama. Pictures from the party below.

Keelan Dadd x DGK Capsule Collection Now Available on Karmaloop

Thursday, September 6th, 2012

As you may have heard, pro skater Keelan Dadd has designed a custom product capsule in collaboration with his sponsors Moutain Dew and DGK. The collection came together as part of the Mountain Dew Green Label Exclusives line and includes a duffle bag, pair of socks, hip-pouch, sunglasses, coozie, and sticker, all the stuff you need to hold you down as you travel. The capsule collection is available for purchase over at Karmaloop now, but there were only 100 made, so don’t sleep.

Previously: Keelan Dad x DGK x Mountain Dew Capsule Collection (Video)

Video: Keelan Dad x DGK x Mountain Dew Capsule Collection

Thursday, August 30th, 2012

Pro skater Keelan Dad hooked up with DGK and Mountain Dew for a special capsule collection package that includes a sick duffel bag filled with a bunch of custom goodies for the road like socks, sunglasses, a drink coozie and more. The collection will be available at Karmaloop on September 6th.

Previously: Lil Wayne and Mac Miller Featured in Mountain Dew Commercial