Spitta and The Jets today revealed that the release of their next project will be in conjunction with BitTorrent through one of the file sharing platform’s “BitTorrent Bundles”. The Bundle, which is described in the short video below, will allow the group to include, in addition to the music, HD video, interactive tour materials, an interactive Jet Life apparel catalog. exclusive contests and rewards redeemable both online and at future Jets shows.
Jet Life Digital Marketing and Brand Strategist Austin Leigh Briggs says about the roll-out:
“When the discussion began with BitTorrent, it became apparent that that Bundle format could help us reinvent and grow 2.0 mixtape culture. Jet Life has built a massive audience by embracing a DIY, direct-to-fan mentality from the start. We’ve always put listeners first. BitTorrent allows us to reach these fans – as well as one of the largest audiences online.”
As part of the deal, the entire Jet Life catalog will also be made available for streaming on Soundcloud. The Jet Life BitTorrent Bundle will be available on July 30th.
Catch the Jets on the RedEye Tour starting August 26th.
Previously: Curren$y – I Can’t Stop