Kendrick talks about the opportunity they’ve been handed with this album.
If you trying to do it yourself all the time, it’s gonna hurt you. Not to take nothing away from doing it yourself, cause you gotta have that drive, but at the end of the day you need help. You gotta understand you need help.
Right now we in the final crunches of this album. I don’t gotta tell nobody “come to the studio”… They already gonna be here. This is is our shot. This is a big shot. People don’t get this opportunity. So we take it one day at a time.
It’s easy because we come from a place where we gonna starve together…
Complex also has their standard “making of” album round-up with most of the parties involved (Kendrick, the president of TDE, Hit-Boy, Pharrell, Just Blaze and others.)