No one’s blind to the fact that Gucci’s making a push towards 10/17 and Trap God‘s debut on WorldStarsh-tHop’s new mixtape site. For the past few weeks he’s shown flashes of his old self, but his stay at the top of rap’s heap was cut short by run-ins with the law that ultimately led to other artists taking their positions as lords of the trap and all things ratchet. Even his once second-in-command Waka has had a more sustainable career than Gucci. At this point it’ll take a miracle or a string of hits for him to regain the relevance he once had in 2008 and 2009. Since neither one seems to be in the forecast, La Flare’s firing up the grill in hopes everyone looks his way.
Even more surprising is the fact Gucci’s spending this much energy and attention on a project being released for free. But what needs to be remembered is what’s at stake. Young’s a legitimate draw in rap. He’s also an executive now. T.I. – whom Gucci recently recorded one of his better records, “Plain Jane (Remix),” with – would be a fool to entertain such tomfoolery knowing his own track record with the law, even as Gucci throws unprovoked shots his direction. Meanwhile, Radric’s continuing to live off this mantra of being his own mob boss in the streets of Atlanta – a mob boss with a big-ass ice cream cone planted on his face and an album with V-Nasty in his discography.