Today Ghost announced a new LP and accompanying comic book that will be executive produced by RZA and presented by Adrian Younge, the guy behind the Black Dynamite score. The project, Twelve Reasons to Die, will be out November 20th.
In other news, Starks also just dropped one of his illest verses in recent memory on Cruel Summer, and as much as I’d like to post it, I can’t because there’s not one single sanctioned stream of the now widley leaked album on the internet. And this is just another in a long list of reasons why the major labels stay losing.
These guys spend half their time crying about album leaks and suing people, then an album leaks and rather than putting up a sanctioned, ad supported stream, they waste time playing whack-a-mole by C&D’ing individual links. Meanwhile, people all over the world are downloading illegal copies not because they are criminals, as the RIAA would have you believe, but because they’re amped to hear this album that you’ve been relentlessly marketing to us for months.
Then of course the irony of the situation is that the poor intern who runs Def Jam’s tumblr now has to pretend like they don’t know that the album leaked and avoid reblogging anything that the legal department might not consider kosher. Give me a fucking break. I hate to break it to you guys, but everybody on fucking tumblr, and the whole rest of the internet for that matter, already has the album.
Why even attempt to participate in internet culture if you’re going to handcuff yourselves with a draconian corporate copyright policy? This album should’ve been available as a full stream a week ago then nobody would have to bother to download the illegal rip and we’d all be able to make an informed decision come release day. Of course when I say “nobody”, I mean people who actually buy albums, because those people who don’t buy albums weren’t going to buy this shit anyway and you can’t change that.
So now you missed out on an opportunity to not only prevent illegal downloads, but maybe even make some money from all of those streams that would’ve been posted across countless blogs and websites and Facebook pages by. And now all of us who’ve been dying to hear this Ghost verse that we’ve heard so much about have to either break the law and download the album or wait SIX FUCKING DAYS until the album is officially released. Seriously? Do you have any idea how long six days is in internet time? Asking an internet savvy Rap consumer to wait that long is not only torturous it’s absurd. Not to mention that everybody will be on to the next big thing by then anyway.
This internet shit is time sensitive you suckers. Even if you read this post and rush to create an album stream right now, it’s already too fucking late. And all of this delay for what? To optimize those all important big first week numbers? The only thing is, it’s a fucking G.O.O.D. Music album helmed by Kanye, so the goddamn thing is going to sell like hotcakes anyway. The whole situation is so ridiculous it’s almost comical.
These big album and song leaks are the biggest events there are when it comes to the Rap Internets and it would be so simple to capitalize off of them but for whatever reason motherfuckers can’t seem to get their shit together.