Cameos by Mobb Deep and Ghostface as well.

Previously: Freeway on His Upcoming Roc-A-Fella Documentary (Video)

MTV announced this morning that Tha Carter IV will drop digitally at midnight following the MTV Video Music Awards this coming Sunday.

New York, NY (August 22, 2011) – In a music industry first, Hip-Hop megastar and super mogul, Lil Wayne will release his highly-anticipated album, Tha Carter IV, in its entirety online via retail sites including Itunes, Amazon and more when the clock strikes midnight following the “2011 MTV Video Music Awards” this Sunday, August 28th. The physical CD will be available at all major retail stores on August 29th. This innovative album release designates Lil Wayne as the first artist ever to release an album digitally after an award show and is the culmination of what is already a huge night for him with his performance and nominations for “Best Hip-Hop Video” and “Best Collaboration.”

“I am extremely excited to be the first artist to utilize such an amazing idea. I hope that I can open the door for others,” stated Lil Wayne.

Ronald “Slim” Williams, CEO, Cash Money Records said, “The MTV Video Music Awards are one of the most watched and respected shows in the industry. Wayne is one of the most respected and prolific artists in the industry. By pairing the release of Tha Carter IV with the VMAs, it will certainly add to the overall anticipation and excitement for fans everywhere for what will surely be an unforgettable evening.”

“Lil Wayne continues to change the game, this time with a new release strategy that demonstrates the power of the VMAs to grab the attention of music fans,” said Stephen Friedman, President, MTV. “After our millions of viewers experience the VMAs, they can go online at midnight and download the album they’ve all been waiting for.”

You gotta love how these dudes are patting themselves on the back for this “groundbreaking” new strategy of releasing an album digitially on a day other than Tuesday. The industry should have been employing these kinds of outside the box, “event” type release strategies.

Previously: OVOFEST 2011

Oddisee links up with yU of Diamond District for this track off his new album Rock Creek Park, coming out on Mello Music Group on September 6th but will be exclusively available on iTunes at midnight tonight.

Says Oddisee on Rock Creek Park, which is an ode to the park in Washington, D.C. and a personal album for the rapper/producer who is preparing his solo rap album for the end of the year.

Rock creek park is & has always been one of my favorite places in Washington, DC. It has a way of aging with you & adapting to where you are in life. When I was younger, it was a place for skipping rocks, bike rides & imaginary adventures in the woods. As a teen it was a place where I played basket ball, had cook outs with friends & walked through with dates. As an adult it’s my short cut through the city, my quickest way from Silver Spring to George Town. One thing it still is and always well be is my retreat.

Listening to the Black Byrd’s “Rock Creek Park” inspired me to create an entire album around the park & my relationship with it. If the park were to have a soundtrack, what would it be? What does walking along the trails of the park sound like? What does driving on the narrow tree lined roads sound like? This album is my interpretation of Rock Creek Park through break beats, samples & live instrumentation.

Rock Creek Park will be all instrumentals except for this one track.

Eventually becomes the DJ Premier remix halfway through the song.

Previously: Eminem Brings Out Rihanna & Royce Da 59 @ The V Festival (Video)

Official remix to Tio’s record.

Download: Link

Props: Frederick Bear

Those XO guys had something like 11 cameras in the crowd that night.

Appearances by Stevie Wonder, Lil Wayne, J. Cole, Nas, The Weeknd & Rick Ross.

Previously: The Weeknd ft. Drake – The Zone

Young Jeezy takes over Myrtle Beach, SC on his TM103 Tour.

Previously: Episode 1

Rock of Heltah Skeltah gives us a visual to Week 43 of his Monsta Monday Series.

Footage of Elzhi’s Elmatic show in Indianapolis.

For this week’s #AnyGivenSunday, Cole emancipates the album cover (art direction/design by Alex Haldi with photography by Leann Mueller) which is in tune with the overall theme of his other covers: The Warm Up, Friday Night Lights, “Workout” and the first Any Given Sunday EP.

Latest vlog for J. Cole’s Cole World: The Sideline Story is after the jump.

Previously: J. Cole – Work Out (Video)

Related: Cole World: World Tour Dates

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