Video: Mikey Fresh/MissInfo.tv
“…RapRadar, AllHipHop, NahRight — it’s not really a surprise, this next wizard we’re about to introduce. We’re very excited, we’ve watching this wizard do his thing. You guys have been supporting him in a major way. He goes by the name of Jay Electronica: OFFICIAL ROC NATION SIGNEE.”
UPDATE: Info comes through with a snippet of “Shiny Suit Theory” that was played during the event.
Miss Info has the details:
Tonight, Jay E.’s friends, family, fans and critics are packed into The Box, to announce that he’s officially part of Jay-Z’s Roc Nation roster.
Earlier I spoke to Jay E. about the big news, and his plans. He said that the actual contract was signed on Saturday, after a few weeks of intense daily communication and creative courtship. How did it start? With a chance meeting at the Spotted Pig. How did Electronica know Hov was serious? His second replay email came attached with a verse. That ended up becoming the Jay Electronica and Jay-Z collaboration “Shiny Suit Theory” (featuring French chanteuse Charlotte Gainsbourg and The-Dream).
There’s irony in the fact Jay-Z appears on a Jay Elec song that’s based on Diddy’s description of Jay Elec. Because Diddy has been mentoring and courting Jay for over a year, in the hopes of signing him as well. Electronica insists he values everything Puff contributed and hopes to have him involved in his career, but said “Jay-Z made me an offer I couldn’t refuse. And I have the freedom I need too.”
The natural of the underground, the anti-establishment, the independent artist is rapidly changing…so I’m anxious to see what happens when Jay the conglomerate and Jay the mystic mix commerce and art.
Jay Electronica Performing New Song
“If you want that turmoil, I’ll Twitter, Facebook, Youtube,
RapRadar, NahRight, 2DopeBoy you/”