Video: Red Cafe – Heart & Soul Of New York City (prod. Pete Rock)

Creative visual for Red Cafe’s slept-on Pete Rock collabo.

Directed by Kevin Couliau of K1X.

…co-sign NOWWUT, the Canon 5D Mark II camera >>>>>. It’s so good, they just shot the entire season finale of House with it.

Download: Red Cafe – Heart & Soul Of New York City (prod. Pete Rock)

Rain, sleet and snow have made way for the sun, long evenings and fresh sneakers. Early May, when Europe’s hardwood champions have been crowned and the NBA playoffs shift into full gear, marks the inofficial start of the real basketball season: the streetball season! That’s when reputations are made, nicknames are born and every ballplayer naturally gravitates towards that “thump”, “thump” sound of his or her home court. Playground basketball is where it all started. Playground basketball is where talent is honed and friendships are made. It’s where neighborhoods gather and where skills and sweat are a currency. That’s especially true for the mecca of basketball, New York City. Nowhere else do streetball tournaments, players and games attract a quasi-religious following. Dollars, pride and bragging rights are on the line. Believe the hype!

The idea for a visual love letter to NY basketball was born when Red Cafe’s unreleased track “Heart & Soul” established itself as an instant office-favorite at K1X headquarters in Munich (Germany) last spring. Niels Jager (K1X Go-To Guy): “The tune was on replay 24/7. And one day it hit us: let’s build a statue for NYC streetball!”

Red Cafe’s ode to the city that never sleeps is a Pete Rock production that boasts all the makings of a hip hop classic. K1X, who has been active in the outfitting of several high profile NYC streetball tournaments for several years, was all the more surprised to find out that this beast of a tune was not yet a prime focus of Red Cafe’s record label. Shake Down quickly agreed to let K1X shoot a poetic clip for the song, whose lyrics are a glowing personification of K1X’s appreciation for street basketball: The Heart & Soul of New York City.

French streetball documentarist Kevin Couliau (Asphalt Chronicles), who spent the summer of 2009 in the five boroughs hunting down supreme blacktop action, was a natural choice to capture the raw essence of NYC and its rich streetball culture. As was the Canon 5D Mark II as Couliau’s weapon of choice. Art director / director / producer Thibaut de Longeville (director of the acclaimed “Just For Kicks” sneaker culture documentary) and motion graphic designer Vincent Dumond of 360 Creative in Paris added their visual expertise to the project and took care of elegant motion graphics and bona fide post production.

The clip features action from K1X affiliated tournaments in Harlem (“Together We Chill” and “Kingdome Classic”) and the Lower East Side (“Lower Manhattan Classic”) as well as a variety of other city courts and an impressive array of cameos by iconic players, opinion leading heads and a bunch of regular dudes. Bobbito Garcia, who got an early preview of the clip last winter had this to say: “It’s so beautiful, man. It’s snowing tonight but it made me look forward to the coming summer months again.”


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66 Responses to “Video: Red Cafe – Heart & Soul Of New York City (prod. Pete Rock)”

  1. Charles Oakley Says:

    youtube.com/watch?v=XURRzofbMc0

  2. koa29 Says:

    wiz khalifa “we’re done” >>>>>>>>

  3. SeniorCivilian Says:

    Yo is wikipedia fucked up for anyone else?

  4. Mook Says:

    wiz khalifa “we’re done” >>>>>>>>

    ^^
    Hell nah…

    In The Cut >>>>>>>> Were Done

  5. koa29 Says:

    incredible beat, too bad it’s a red cafe track, some other niggas coulda bodied this (lookin at u, Nasir)

  6. koa29 Says:

    ^^
    Hell nah…

    In The Cut >>>>>>>> Were Done

    funny u say that, my 2 fav tracks off kush & oj, ha…but i do still think we’re done is better

  7. hl Says:

    This is a pretty dope song. This > Empire State of Mind

  8. Mook Says:

    ^^
    Hell nah…

    In The Cut >>>>>>>> Were Done

    funny u say that, my 2 fav tracks off kush & oj, ha…but i do still think we’re done is better

    ^^
    Yeah man Kush & OJ is dope. My favorites are in order actually 9. Up…10. Never Been…11. In The Cut

    The other tracks are starting to grow on me actually.

  9. baby jesus Says:

    Creative visual for Red Cafe’s slept-on Pete Rock collabo.

    ^
    and deservedly so

  10. Els Says:

    We’re Done is the only joint on Kush & OJ that gave me that The Thrill/This Plane/Say Yeah vibe. Wiz needs to stick for those upbeat catchy anthems

  11. Hopp Says:

    My favorites are in order actually 9. Up…10. Never Been…11. In The Cut

    ^^

    Never Been is a crazy track … Dope Mixtape indeed.

  12. mr. vengeance Says:

    we’re done was garbage IMO
    best tracks-never been, mesmerized

  13. plug Says:

    I swear andrew bynum’s knees are made of mashed potatoes. Dude is always hurt…

  14. Fyodor Drostoevsky Says:

    In The Cut >>>>>>>> Were Done
    ^

    I’m gonna roll with that Mesmerized and Pedal to the Medal for that nice Flight School vibe as the 2 best tracks on there… but hey I’m still happy my name got some shine on that last Jay Elec track.

  15. Hopp Says:

    Johnny Juliano screwed Pedal To The Medal up with that terrible hook …

    Aside from that, great song.

  16. Charles Oakley Says:

    Wiz – Who I Am = crack

    i love that song

  17. D. Billz Says:

    Hopp Says:
    May 2nd, 2010 at 2:36 pm

    Johnny Juliano screwed Pedal To The Medal up with that terrible hook …

    ^Agreed. But according to the Oakland homies they say it would be an instant radio smash out there.

    #TaylorGang

  18. Troyvul Says:

    Johnny Juliano screwed Pedal To The Medal up with that terrible hook …

    Aside from that, great song.
    ^
    No sign. That track is flames. Hook included

  19. Mook Says:

    I’m gonna roll with that Mesmerized and Pedal to the Medal for that nice Flight School vibe as the 2 best tracks on there… but hey I’m still happy my name got some shine on that last Jay Elec track.

    ^^

    Yeah I like those aswell.

    Flight School…”Get Some” >>>>>>>>>>

  20. baby jesus Says:

    *cues up Max B- Where do i go*

    *harlem shakes on front lawn*

  21. Troyvul Says:

    *Daps errebody*

  22. SeniorCivilian Says:

    Gone till November>>>>

  23. Ant Says:

    ^Agreed. But according to the Oakland homies they say it would be an instant radio smash out there.

    #TaylorGang

    ^^^

    khalifa got a lil following out here beleive it or not

  24. C. Dufflebags Says:

    “can you lend a nigga a pencil?”

    *dead at the mental image of that teacher actually saying that*

  25. Hopp Says:

    But according to the Oakland homies they say it would be an instant radio smash out there.

    ^^

    Word ?

    No sign. That track is flames. Hook included

    ^^

    What’s your favorite tracks on that tape ? If you really feel that hook, your tracks must differ heavily from mine …

    * daps Troyvul *

  26. AmpGeez a.k.a. Smoke Greene Says:

    If the bitch can’t roll weed no need to bring her through…

  27. baby jesus Says:

    *SCREAMS AT TOP OF LUNGS*
    “YOU HAVE TO BATTLE IF YOUU WANNT MY HOEEESSS!”

  28. Mook Says:

    This is a pretty dope song. This > Empire State of Mind

    ^^

    Co-sign after the 2nd listen. The video goes perfectly with the song.

  29. Els Says:

    I’m late to get into the Wave, but I just downloaded Coke Wave, Million Dollar Baby, Wave Season and Public Domain 3

    What else do I want to download

  30. AmpGeez a.k.a. Smoke Greene Says:

    What else do I want to download
    =============================
    Quarantine & PD 6.

  31. baby jesus Says:

    Max B is single handedly responsible for the creation of the musical genre “BBQ Music”. Niggas cant tell me Max wasint talented, man.

  32. C. Dufflebags Says:

    ^^

    don’t forget…GREASE!

  33. NovemberEnd Says:

    If the bitch can’t roll weed no need to bring her through…
    ^^^^^
    is this a Wiz Khalifia quote or is that your actual philosophy

  34. AmpGeez a.k.a. Smoke Greene Says:

    This is a pretty dope song. This > Empire State of Mind
    =======================================
    But he’s from New York and he’s down with Puff so you know people will ignore this jawn just off GP.

  35. baby jesus Says:

    dont dl quarantine

  36. AmpGeez a.k.a. Smoke Greene Says:

    If the bitch can’t roll weed no need to bring her through…
    ^^^^^
    is this a Wiz Khalifia quote or is that your actual philosophy
    =============================================
    Both.

    Even though it’s actually a Curren$y line from How Fly

  37. AmpGeez a.k.a. Smoke Greene Says:

    dont dl quarantine
    ===================
    It’s an acquired taste.

    Domain Diego >>>

    That Diego is a must have.

  38. baby jesus Says:

    Download Million Dollar Baby 2 & Wavy Crockett

  39. D. Billz Says:

    # baby jesus Says:
    May 2nd, 2010 at 2:43 pm

    *cues up Max B- Where do i go*

    *harlem shakes on front lawn*

    ^ *takes a shot of Grand Cru*

    *joins baby jesus* (no heavenly white man)

  40. Hopp Says:

    Heard they’re trying to release How Fly 2 this year still … Might worth a download.

  41. D. Billz Says:

    That How Fly 2 might be kinda epic. And I don’t usually say that for anybody’s tape.

    And I swear I wish Max B and Wiz Khalifa did a song together. You can’t tell me that shit wouldn’t be ridic.

  42. baby jesus Says:

    It’s an acquired taste.

    ^
    ayo

  43. D. Billz Says:

    I never gave Domain Diego a fair listen. Perhaps I should do that this week.

  44. baby jesus Says:

    dont get it twisted quarantine got some joints, but for new listeners its not exactly where id direct them to get familiar wit max’s music

  45. Mook Says:

    Heard they’re trying to release How Fly 2 this year still … Might worth a download.

    ^^
    What Khalifa mixtapes have you heard? How do How Fly rank out of his other mixtapes? Only 2 mixtapes from Khalifa I heard were Kush and OJ…and Flight School…any good ones I’m missing?

  46. AmpGeez a.k.a. Smoke Greene Says:

    That new French Montana song is dope.

    Taylor Gang got beats.

  47. Eastern_Digital aka Nahright's Fantasy Football champ Says:

    dont get it twisted quarantine got some joints, but for new listeners its not exactly where id direct them to get familiar wit max’s music

    ^^
    co-wave

    Max B package for beginners: Public Domain, MDB 2, PD 3, Coke Wave, PD 6

  48. C. Dufflebags Says:

    I’m late to get into the Wave, but I just downloaded Coke Wave, Million Dollar Baby, Wave Season and Public Domain 3

    What else do I want to download

    ^^
    ah, a new surfer…

    yeah I would recommend for you to listen to Coke Wave first, that way you’ll get some (nh) French Montana as well. I’ll be honest, Max doesn’t have any really classic solo tapes but he has several hundred hits. After Coke Wave you can listen to his semi-old tapes:

    Public Domain 3: Domain Pain
    Domain Diego
    Wavie Crockett: Return of the Wave

    then hit the newer tapes

    Public Domain 5: Quarantine
    Public Domain 6: Walking the Plank

    but don’t underestimate his older material

    Public Domain: Million Dollar Baby Radio
    Million Dollar Baby (first Lazy K mixtape)
    Public Domain: The Prequel
    Public Domain 2: Rise of the Silver Surfer

    you can also check out these tapes

    Goon Music 1.5: The Doomship
    Goon Music 2.Owww
    Million Dollar Baby 2
    Million Dollar Baby 2.5: Da Appetizer

  49. Els Says:

    I haven’t skipped a song yet on Coke Wave

    Max B flow>>>>>

  50. AmpGeez a.k.a. Smoke Greene Says:

    I actually want to hear a Wiz Khalifa x Tyga joint.

    Don’t sleep. Waif-like lightskin niggas with body sleeves are so 2010.

    No homo x10

  51. AmpGeez a.k.a. Smoke Greene Says:

    DJ Drama & Jim Jones – The 7 Day Theory & Members Of Byrd Gang = Dj Drama & Cam’ron – BOAB 1 & 2

  52. Hopp Says:

    What Khalifa mixtapes have you heard? How do How Fly rank out of his other mixtapes? Only 2 mixtapes from Khalifa I heard were Kush and OJ…and Flight School…any good ones I’m missing?

    ^^

    Those two you said, B.A.R. and How Fly. Heard some old ones, but don’t remember any names.

    I’d rank
    1. Kush And Orange Juice (How Fly’s dope, but Curren$y helps a lil bit, so I give the kid props for making a dope Mixtape on his own)
    2. How Fly
    3. Flight School
    4. B.A.R.

    But that doesn’t say B.A.R. doesn’t worth the download. But you might not repeat the joints as much as you would on the other tapes. But, as far as you missing something, I think you should give How Fly a chance. Deal Or No Deal also worth a listen.

  53. Eastern_Digital aka Nahright's Fantasy Football champ Says:

    Max B package for beginners: Public Domain, MDB 2, PD 3, Coke Wave, PD 6

    ^^
    I meant Public Domain: The Prequel btw. I thought the other PD was just called Million Dollar Baby Radio.

  54. C. Dufflebags Says:

    I haven’t skipped a song yet on Coke Wave

    Max B flow>>>>>

    ^^
    rightly so, it’s a top 3 mixtape ever.

    *doesn’t duck*

  55. baby jesus Says:

    how you leave “quarantine” the record of the quarantine mixtape tho..smh. and co-sign domain diego

  56. D. Billz Says:

    *dapz everyone who just entered the c-section*

  57. J. Caesar Says:

    i agree this shit is tough i like it so much more compared to “empire state of mind” which is so overrated good bc of alicia but when jay said that line about the yankee fitted i was like..not! (and i’m not even a yankee fan)

  58. Macson Escobar Says:

    dope song. classic beat. crazy video. red cafeezé needs a great ass album
    i still think he can make it, hes dope, he got swag and own style. good rapper for sure. diddy needs to put dope instrumentals on him cuz
    he represents nyc hardely. sean c & lv are there for u café !
    forilla i hope he will release a masterpiece !! he could !!!

    ps: a masterpiece iz about a classic but when ur not a genius emcee, u can still a masterpiece as a classic if u was biggie nas or jay.
    a masterpiece iz a classic for ya swaggy favorite rapper !

  59. Macson Escobar Says:

    vid looks like dat hbo serie… how to make it in america… not bad at all

  60. APES IN SPACE Says:

    listined to this shit twice than put B.O.B. playlist back on

    MUSIC>SAME OLD SAME OLD

  61. Heart & Soul of NYC – Red Cafe (prod. Pete Rock) | Pardon Me Duke Says:

    [...] from NahRight left like I did on this Red Cafe joint. Earlier highlighted in Mighta Missed Monday’s. Here [...]

  62. commsen Says:

    this deserved a video…. a real one, not this basketball crap.

  63. GMZ804 Says:

    Song is hot.

  64. sb Says:

    # koa29 Says:
    May 2nd, 2010 at 2:22 pm

    incredible beat, too bad it’s a red cafe track, some other niggas coulda bodied this (lookin at u, Nasir)

    ^^^^^^^^^^
    youtube.com/watch?v=BH_zlsiL3-M
    this is like 2yrs old too.

  65. djeurok Says:

    this is really dope.

  66. Nah Right » Red Cafe ft. Talib Kweli – I Luv (prod. Pete Rock) [Mastered] Says:

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