This is J. Cole’s first magazine cover:

BRM (Beyond Race Magazine), an internationally distributed music, entertainment and culture publication, gives a behind-the-scenes look at the J. Cole photo shoot for the front cover of their upcoming issue. The shoot took place at the Rocawear headquarters and outside in New York’s Times Square. This will be J. Cole’s first national cover story.

After the jump, behind the scenes footage from the photo shoot.

It looks a bit like The Come Up cover and this old promo shoot he did.

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Jenny Boom Boom and DJ Craig G from Hot 93.7 interview Skillz! Skillz talks about creating “The ’09 Wrap UP”, he names the funniest stories of the year, he explains why he said what he said about Chris Brown and Rihanna and tells the story about him, DJ AM and Jazzy Jeff getting kicked out of Kansas for playing hip hop.

Previously: Skillz – 2009 Rap-up (CDQ)

Cinematic Music Group brings you episode 3 of their weekly series. This week Cory Gunz & Hash work on a new record w Smoke DZA for JonnyShipes “Hightunes” album coming soon GOODTALK.

Previously: Devin The Dude & Cuzzin Todd in NYC (CinematicTV Ep. 2)

Snoop and Travis celebrate the 10th Anniversary of the Famous Stars & Straps clothing line, as well as the release of Malice In Wonderland.

Two No DJs off V5 courtesy of Bottom Feeder Music.

Lloyd Banks – Power Back

Lloyd Banks – Probably Want Me Down

Previously: Lloyd Banks – I Wanna Rock

DayGo Boyz = some cats outta San Diego.

DayGo Boyz ft. Grafh – Can’t Help Myself

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Previously: Rihanna feat. Grafh – So Hard (DJ Ted Smooth Remix)

Spotted over in Mr. Garland’s neighborhood.

Previously: Juelz Santana ft. Yelawolf – Mixin’ Up The Medicine (Video)

Related: Yelawolf Customizes the MPC

Medina Green ft. Mos Def – Party Done

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Props to Mr. X

Hall of Justus & TheSmokingSection present Joe Scudda’s Not Your Average Joe EP, dropping January 11th on TSS.

Joe Scudda feat. Naledge, Freddie Gibbs & Mistah Fab – Trunk Rattle (Remix) (prod. Khrysis) | Mediafire

IndustryMuscle followed EPMD around last Wednesday on the day of the Hip-Hop Legends Concert @ BB King’s.

Appearances from Busta Rhymes, Onyx, Master Ace, Ed OG, Doug E. Fresh, Ghostface Killah & Raekwon.

Spotted @ UndergroundCharizma

Previously: Hip Hop Legends Concert feat. Doug E. Fresh, EPMD, Onyx, Ghostface & More (Video)