Video: Jay-Z Rhapsody Ad

Hov recreates every album cover. Classic.

Rhapsody press release:

Jay-Z has teamed up with Rhapsody® and MTV to promote the highly-anticipated release of his new album, “The Blueprint 3.” As part of the partnership, the entire album will be available for fans to listen to for free on Rhapsody.com and from MTV’s “The Leak”, almost two weeks prior to its official release. In addition, Rhapsody will also make the new album available for purchase beginning September 8, three days ahead of the street release, and will include two exclusive bonus tracks.

Leading this partnership, three new Rhapsody TV spots will debut starting on September 1 across MTV Networks. In addition to two 30-second ads, Rhapsody will premiere a 60-second version of the ad in the 2009 MTV Video Music Awards on September 13.

The Jay-Z spots are the latest installment of Rhapsody’s ongoing “Fans Get It” campaign. Rhapsody’s “Fans Get It” campaign kicked off earlier this year with a massive promotion around Green Day’s hugely successful release “21st Century Breakdown,” followed with more promotions with top artists in genres from pop to country. The “Fans Get It” campaign has utilized a similar treatment through all the ads, which celebrate the culture and iconography of artists’ careers, enabling them direct involvement in the creative development of the spot. These high-profile promotions both serve as a great vehicle to further connect music fans with the artists they love.


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115 Responses to “Video: Jay-Z Rhapsody Ad”

  1. COCCA88CRAZY88SINCE88 Says:

    SHYNE-Po!

  2. COCCA88CRAZY88SINCE88 Says:

    This ad is Boss.

  3. Big_seth Says:

    As part of the partnership, the entire album will be available for fans to listen to for free on Rhapsody.com and from MTV’s “The Leak”, almost two weeks prior to its official release.
    ^^

    LOL.

    honestly though I need those bonus track & I am not buying this from rhapsody.

  4. Beezy Says:

    oh so Rhapsody is the one who betrayed Jay

    SMH @ streaming shit on the net like its not gonna get jacked immediately

  5. Mr. Iceberg Slim Says:

    classic

  6. kevfrescura de talco Says:

    HOV!

  7. Mr. Iceberg Slim Says:

    empire state of mind……

  8. Dre Says:

    Rhapsody’s streaming it tomorrow so it wasn’t them.

  9. Rey Says:

    This is kinda awesome.

  10. kevfrescura de talco Says:

    @ this point marketing himself takes lil to no effort.

  11. mr. vengeance Says:

    wow that was pretty fuckin sweet

  12. NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    Jigga!

  13. Big_seth Says:

    # Dre Says:
    August 31st, 2009 at 3:18 pm

    Rhapsody’s streaming it tomorrow so it wasn’t them.
    ^^

    & you don’t think they have it now… getting ready to stream tomorrow.

    Some intern @ rhapsody FTW

  14. Joe 88 Says:

    Damn, this shit was tight, but it goes to show you how plain, yet great his album covers was.

    My favorite was prolly either BP1, RD, or Vol.3

  15. "A" Chick Le Fleur - Nah Soo Oohhhh Soo Oohh Obsessed Says:

    Great concept! Who is Rhapsody lol?

  16. PHENOMENON Says:

    That was hot.

  17. Big_seth Says:

    # Joe 88 Says:
    August 31st, 2009 at 3:20 pm

    Damn, this shit was tight, but it goes to show you how plain, yet great his album covers was.

    My favorite was prolly either BP1, RD, or Vol.3
    ^^

    BP 1 is the best cover.

    it had a concept & some dope paper/ printing techniques. KC was a gimmick cover.

  18. Joe 88 Says:

    Where’s The Streets is watching cover? Or the best of covers?

    j/k

  19. COCCA88CRAZY88SINCE88 Says:

    HOV!!

  20. Gutta Says:

    what happened ?

  21. 40 Inc Says:

    FINALLY I GET A RHAPSODY commericial damn right hay-z fans get it!

  22. NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    Album Covers

    1.RD
    2.Vol 3
    3.Dynasty
    4.BP1
    5.AG
    6.Vol 2
    7.KC
    8.BA
    9.Vol 1
    10.BP3

  23. 40 Inc Says:

    *jay-z*

  24. kevfrescura de talco Says:

    damn the anti-hovites is real quiet on this post.

    lol.

  25. The Shooter Says:

    This is hard

  26. NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    “A” Chick Le Fleur – Nah Soo Oohhhh Soo Oohh Obsessed Says:

    August 31st, 2009 at 3:20 pm
    Great concept! Who is Rhapsody lol?
    ^^^^^^^^^^^^
    Rapsody is an online store….kinda like Itunes

  27. D_Block_4_Life aka heat the track up Like Adobo/Sazon/SOFRITO Says:

    Can’t see the vid…3 new bonus songs for?

  28. The Shooter Says:

    Where’s the best of both worlds cover?

  29. NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    Rhapsody > Rapsody

  30. NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    The Shooter Says:

    August 31st, 2009 at 3:25 pm
    Where’s the best of both worlds cover?
    ^^^^^^^^^^^^^^^^^^^^^^^^^
    those covers were kinda homo werent they?

  31. Joe 88 Says:

    Harder than a nigga on his prison yard picture

    (pause)

  32. The Shooter Says:

    I kid

  33. "A" Chick Le Fleur - Nah Soo Oohhhh Soo Oohh Obsessed Says:

    The Black Album Cover >>

  34. kevfrescura de talco Says:

    where the mtv unplugged cover?

  35. Al Poelvoordino Says:

    this commericial is just The MOGUL commercial

  36. Darth Cipher Says:

    damn i had to play this a couple times, shit’s nice (no toilet sniffing)

  37. mr. vengeance Says:

    RD
    BA
    BP1
    V3
    AG

  38. The Shooter Says:

    NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    August 31st, 2009 at 3:26 pm
    The Shooter Says:

    August 31st, 2009 at 3:25 pm
    Where’s the best of both worlds cover?
    ^^^^^^^^^^^^^^^^^^^^^^^^^
    those covers were kinda homo werent they?

    ^
    I honestly don’t remember them at all….I was playing

  39. Joe 88 Says:

    those covers were kinda homo werent they?

    ^More liked photoshopped, niggas heads (pause) was bigger than the world on the 2nd cover, and the first one didn’t have either one of them on it, it was just words

    But I seriously wanna know if they consider “streets is watching” a Jay album? I mean it was a soundtrack to a album he was the star in.

  40. PHENOMENON Says:

    # Darth Cipher Says:
    August 31st, 2009 at 3:28 pm

    damn i had to play this a couple times, shit’s nice (no toilet sniffing)

    ^ ^
    Lol, THIS.

  41. Joe 88 Says:

    kevfrescura de talco Says:
    August 31st, 2009 at 3:27 pm
    where the mtv unplugged cover?

    ^Co-sign. That’s one of my fav hov albums.

    The mash up album with linkin park just had words on the cover also

  42. rocgpt Says:

    That was the best Jay-Z Ad I have seen

  43. The Shooter Says:

    I wish there was a way to get an album without buying or downloading them, I’m too lazy to do either

  44. LK Says:

    theyre quiet bc this shit is dope.

    track review of ’10 Bricks’:
    http://pitchfork.com/reviews/tracks/11467-10-bricks/

    “…Underestimate Cuban Linx II at your own peril…”

    do the same with BP3, BOTH will be fire
    (tho i still can’t feel rhianna on this hook)

  45. CiCi The Intern Says:

    D_Block_4_Life aka heat the track up Like Adobo/Sazon/SOFRITO Says:
    August 31st, 2009 at 3:25 pm
    Can’t see the vid…3 new bonus songs for?
    ^^^

    I bet you the bonus jawns are one of the early BP3 leaks…

  46. Mr. Iceberg Slim Says:

    empire state of mind has some gems in it…

  47. NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    But I seriously wanna know if they consider “streets is watching” a Jay album? I mean it was a soundtrack to a album he was the star in.
    ^^^^^^^^^^
    i have yet to see “streets is watching”…ive watched Belly up to the restaurant scene when X hyped them niggas up…

    “you dont want me to pull your bitch ass card”

    roffle!!!

  48. D_Block_4_Life aka heat the track up Like Adobo/Sazon/SOFRITO Says:

    I bet you the bonus jawns are one of the early BP3 leaks…
    ^
    Yeah, prob..

  49. Mr. Iceberg Slim Says:

    Mr. Iceberg Slim Says:

    August 31st, 2009 at 3:33 pm
    empire state of mind has some gems in it…

    ^^^^

    Kinda jealous, that someone does not break down my hometown like this in a song…sh!t

  50. The Shooter Says:

    CiCi The Intern Says:

    August 31st, 2009 at 3:32 pm
    D_Block_4_Life aka heat the track up Like Adobo/Sazon/SOFRITO Says:
    August 31st, 2009 at 3:25 pm
    Can’t see the vid…3 new bonus songs for?
    ^^^

    I bet you the bonus jawns are one of the early BP3 leaks…

    ^
    I bet you its one of Bleek’s songs

  51. mr. vengeance Says:

    watch one of the bonus tracks be a nas collab prod. by preemo

  52. the real truth Says:

    *daps all*

    So Hows Bp3?

  53. onemoodydude Says:

    Nicki Minaj sighned with Young Money… But her meat bags sighned with So Icey Ent.

  54. Chief Ali aKa Stop the Bitchassness Says:

    no shots or anything but I see its Jay Z day on nahright

  55. kevfrescura de talco Says:

    this rhapsody commercial > n.e.r.d ‘seeing sounds’ rhapsody commercial

    and that stacks of vinyl idea coupled w/that ‘spaz’ beat was ill in of itself.

  56. Joe 88 Says:

    3 Bonus tracks

    Brooklyn go hard
    Jocking Jay-Z
    History

  57. ThatMan Says:

    Heard some of BP3 tracks on youtube. lol

    I know I’m going to be one of 4 dudes admitting/bumming this but Forever Young is nice.

    I guess I love that “White dude on the Chorus” shit. I’ll admit. I don’t give a damn. Go Chris Martin/Hudson/Santos.

  58. kevfrescura de talco Says:

    this rhapsody commercial > n.e.r.d. rhapsody commercial

    and that stacks of vinyl idea coupled w/the ‘spaz’ beat was ill in of itself.

  59. CiCi The Intern Says:

    the real truth Says:
    August 31st, 2009 at 3:36 pm
    *daps all*

    So Hows Bp3?
    ^^

    Depends on who you talk to…LOL

  60. NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    the real truth Says:

    August 31st, 2009 at 3:36 pm
    *daps all*

    So Hows Bp3?
    ^^^^^^^^^^^^
    minus Timbo songs…Dope!!

  61. the real truth Says:

    Depends on who you talk to…LOL

    ^
    ok lol…what you think of it?

  62. ThatMan Says:

    ^^^Didn’t Download, RIAA agents^^^

  63. The Shooter Says:

    Wait, BP3 is out?

  64. Mr. Iceberg Slim Says:

    CiCi The Intern Says:

    August 31st, 2009 at 3:38 pm
    the real truth Says:
    August 31st, 2009 at 3:36 pm
    *daps all*

    So Hows Bp3?
    ^^

    Depends on who you talk to…LOL

    ^^^

    95 percent of the people say its hot sh!t, go thru the comments

  65. Mr. Iceberg Slim Says:

    ****Puts back on Empire State of mind***

  66. NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    ^^^

    95 percent of the people say its hot sh!t, go thru the comments
    ^^^^^^^^^
    5% = Amp Geez

  67. onemoodydude Says:

    Shyt! Of coarse I gotta find out BP3 leaked whilest Im at the gig on the gvnmt pc. FML

  68. Bruh Mane from the Fif Floor Says:

    why is the term “Street Album” and “Street Niggas” used like there’s only one level of streetness?

  69. CiCi The Intern Says:

    the real truth Says:
    August 31st, 2009 at 3:39 pm
    Depends on who you talk to…LOL

    ^
    ok lol…what you think of it?
    ^^

    I’ve only listened to it in full once so …

    First listen, the album starts off great … the Swizz Beats jawn transitions the album and I don’t like it lol … JCole, Jeezy, Cudi and Ye tracks are dope. The Timberland tracks minus Venus vs. Mars are not the business. Overall, first listen, I give it a B.

  70. Mr. Iceberg Slim Says:

    NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:

    August 31st, 2009 at 3:41 pm
    ^^^

    95 percent of the people say its hot sh!t, go thru the comments
    ^^^^^^^^^
    5% = Amp Geez

    ^^^

    LMAO!!!!!

  71. mie Says:

    thats a dope commercial

  72. Mr. Iceberg Slim Says:

    Is it a pretty much given, that every m.c in the game is listening to this bp3 album now??

  73. kevfrescura de talco Says:

    why is the term “Street Album” and “Street Niggas” used like there’s only one level of streetness?

    ^
    cause some of these mahfukas use music as a barometer to know what streets is. most these mahfukas leave home go, to work/school, bible study/yoga class, starbucks, an head right back home.

    to know the MANY aspects of the streets one has to actually be in them.

  74. the real truth Says:

    First listen, the album starts off great … the Swizz Beats jawn transitions the album and I don’t like it lol … JCole, Jeezy, Cudi and Ye tracks are dope. The Timberland tracks minus Venus vs. Mars are not the business. Overall, first listen, I give it a B.

    ^
    Im looking at the tracklist now and if you switch History and Brooklyn We Go Hard for the other two timbo joints this album would be retarded…i was hopin tht swizzy beat would be dope but i guess not lol

  75. Boos Bigelow Says:

    that swizz track is hot, ya’ll not in the right region…

  76. Darth Cipher Says:

    kevfrescura de talco Says:

    August 31st, 2009 at 3:37 pm
    this rhapsody commercial > n.e.r.d ’seeing sounds’ rhapsody commercial

    and that stacks of vinyl idea coupled w/that ’spaz’ beat was ill in of itself.
    ^^^

    2 classic commercial, compeltely forgot about that N.E.R.D. ad to be honest… stan fail

  77. cOLD Says:

    why is the term “Street Album” and “Street Niggas” used like there’s only one level of streetness?

    ^ this is the point I tried to make early.

  78. the real truth Says:

    minus Timbo songs…Dope!!

    ^
    damn shame lol…i thought u liked Venus Vs.Mars

  79. Big_seth Says:

    # Boos Bigelow Says:
    August 31st, 2009 at 3:49 pm

    swizz track> timbo tracks
    ^^

    *blank stare*

    aint swizzy from up top & timbo from the south?

    (nh)

    I’m live in TX & I haven’t fucked with a swizz track in 6 years. That nigga is garbage.

  80. Mr. Iceberg Slim Says:

    Boos Bigelow Says:

    August 31st, 2009 at 3:49 pm
    swizz track> timbo tracks

    ^^

    Co sign, swizz track hot

  81. Danielson a.k.a. My Blog Game Proper™ Says:

    in terms of his last few lps…

    BA > BP3 > KC

    i leave AG out because i’ve always seen it as an unoffficial OST.

  82. mr. vengeance Says:

    jeezy better drop TM103 relatively soon after the BP3 plug

  83. the real truth Says:

    christopherh2008@aol.com

    If somebody can get me a good link well appreciated

  84. Eastern_Digital Says:

    Swizz track’s gonna have the bitches go crazy on the dancefloor. mark my words.

  85. the real truth Says:

    Props D_Block

    4 different links and none of them worked

  86. &What?! Says:

    After listening to A Star Is Born it’s clear to me that Jay-Z is the best in the game. Period.

    Jay – Z > everyone past, present and future.

  87. Big Homie Says:

    Reasonable Doubt
    Blueprint
    Black Album
    Hard Knock
    Vol 1

    My top 5 in that order, easily

  88. CiCi The Intern Says:

    the real truth Says:
    August 31st, 2009 at 3:53 pm
    christopherh2008@aol.com

    If somebody can get me a good link well appreciated
    ^^

    Check your records…

  89. [video] Rhapsody & Jay Z team up for ‘BP3′ commercial « STREET KNOWLEDGE MEDIA Says:

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  90. goodmusic Says:

    If someone can send me a link that will be cool

    Obassoc@gmail.com

  91. BBManik Says:

    This sh*t is dope

  92. ave Says:

    i c every1 talkin bout da swizzy track and the star is born track n all that…tell me this shit leaked with 11 days to go can sum1 confirm dat or ya jus talkin out da ass

  93. yessir Says:

    It leaked!… if u remeber.. AG leaked like 10 days early too

  94. ave Says:

    yea ag leaked like 10 days early but wit like 2 min samples of every song,dis shit really leaked 11 days early?????????????????? and i JUST HEARD EMPIRE STATE OF MIND WIT ALICIA KEYS ON HOT 97! wtf is goin on here shit killed my whole anticipation mood i might as well go on da hunt n dl every track ima still cop sept 11 though

  95. yessir Says:

    fo sho… That timbo shit fukd up everything..

    Im still coppin sept 11 no doubt.. need it for the whip

  96. GunzouttaVa81 Says:

    ave Says:i might as well go on da hunt n dl every track ima still cop sept 11 though
    _____________________________________________________
    co-sign

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  100. Chee Says:

    tight.

  101. Rafelito Says:

    My favorite commercial of all-time!!!!!!!! Long live Hova

  102. Al Poelvoordino Says:

    so much hate on timbo
    come on respect him damn
    even if his 3 tracks are weak. peace

  103. Al Poelvoordino Says:

    BP3 AKA MOGUL MUZIK 2.0 10 !

  104. Wayne Says:

    dude who leaked it is on RN

  105. ave Says:

    album leaked and it is crazy..put history and brooklyn goes hard over reminder and off thaty and dis album is a classic

  106. kintell Says:

    this doesnt take away the fact that the album is still horrible…

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  110. JerseyFame Says:

    This is mega dope. The art director needs an award…damn.

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  112. Interstate P Says:

    Most likely the best commercial I’ve seen, like ever…

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  114. oatz Says:

    # NovemberEnd aka What Do You Mean Teenager What Age Are We Talking About Says:
    August 31st, 2009 at 3:23 pm

    Album Covers

    1.RD
    2.Vol 3
    3.Dynasty
    4.BP1
    5.AG
    6.Vol 2
    7.KC
    8.BA
    9.Vol 1
    10.BP3

    Your list is off big time

    1. Reasonable Doubt /classic
    2. Blueprint / classic
    3. Vol.2 /classic
    4. Vol.3/classic
    5. Black album / classic
    6. Vol.1 /great album
    7 American Gangster/ great album
    8. Blueprint 3 / great album
    9. The Dynasty/ great album
    10. The Blueprint 2/ great album
    11. kinkdom com /good album

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