This isn’t any kind of shock post or an attempt to belittle the South, so if your a southerner think twice before you come in here talking about anybody’s hating. I just read part two of the Immortal Technique interview at XXL, and as usual he had plenty of interesting things to say. The following is his take on the notion that the South is making truckloads of money because they start there own labels and go the independent route rather than signing to a Def Jam or an Interscope:
But the realest thing I’m gonna tell you about hip-hop’s Southern power surge: niggas ain’t making money like that. I don’t care what you wore in your video, what you showed up to the Howard homecoming in, what you floss in the streets, or how many independent units niggas sold out they trunk in Alabama or Atlanta. Let’s not sit here and pretend that the big companies aren’t the ones making all the real money. The Southern push doesn’t reflect the growing living standard of Southern people as much as it represents a desperate effort from record labels to salvage their sales, which are in the toilet. They found a loyal market and they will now exploit it to the fullest. Your imprint means nothing, nigga. You own no masters, you split publishing. The dollar amount that the majors get from the distributor is the bottom line. You don’t even see that as an artist. We’re all still slaves, we’re just on different boats.
Take it how you want to take it, but that’s real talk. And if you think about it if they aren’t doing that well with independents, how are the rest of the artists doing with majors? Like I said above, if you’re not familiar with Tech and his outlook on the industry and world at large, make sure you get familiar before you come in here talking shit. At the very least read the rest of the interview.