Archive for the 'Behind The Scenes' Category

Rhythm Roulette with A$AP P on The Boards

Wednesday, May 24th, 2017

A$AP Mob’s P on The Boards is the latest producer to try his hand at Mass Appeal’s Rhythm Roulette challenge. After hitting up Academy Records in New York, the young producer wades through some truly struggle records in search of a viable sample. He eventually lands on a couple of elements from two different records which he proceeds to chop up and sprinkle with some drums.

Previously: Rhythm Roulette with Beat Butcha

Behind the Scenes of Future’s “Mask Off” Video

Monday, May 8th, 2017

Go behind the scenes of Future’s dystopian visual for “Mask Off” which features an Amber Rose cameo and direction by Colin Tilley.

Watch the “Mask Off” video here

Rhythm Roulette with Beat Butcha

Monday, May 1st, 2017

UK producer Beat Butcha, whose name you might recognize from his work with the likes of Prodigy, Lloyd Banks and the late great Sean Price, takes part in Mass Appeal’s Rhythm Roulette challenge. After selecting records by Mantus, Raphael Saadiq and The Dell’s, he manages to put together a banger using elements from all three.

Previously: Sean Price – Let Me Tell You (Prod by Beat Butcha)

A$AP Ferg & Remy Ma In the Studio Making “East Coast”

Thursday, April 20th, 2017

A$AP Ferg offers us a quick behind the scenes look at the studio session for his new banger “East Coast” featuring Remy Ma. Ferg recognized that Pun reference from jump.


UPDATED below with footage from the video shoot for “East Coast”

Continue reading this post…

Behind the Scenes of “Ain’t It Funny” with Danny Brown & Jonah Hill

Tuesday, April 4th, 2017

Danny Brown shares some behind the scenes footage from the set of his video for “Ain’t It Funny”, which was guest-directed by Jonah Hill. Watch the finished product here and hit the link below to stream Danny’s Atrocity Exhibition LP.

Previously: Danny Brown Releases Atrocity Exhibition Early

Rhythm Roulette with Thelonious Martin

Friday, February 24th, 2017

Chicago’s Thelonious Martin is the latest producer to shwocase his talents on Mass Appeal’s “Rhythm Roulette” series. After hitting up New York’s A1 Records and randomly selecting records by The Pointer Sisters, Hott City and Maxine Nightingale, he drops some drums on a hazy sample and cooks up a thumper.

Check out a stream of Martin’s new album with Brooklyn MC Saga, Molotov, below.

Previously: Saga & Thelonious Martin – Molotov (Album Stream)

Rhythm Roulette with Jahlil Beats

Friday, January 20th, 2017

In a new episode of Mass Appeal’s Rhythm Roulette, Jahlil Beats takes on the random vinyl challenge. After stopping by Philly’s Repo Records, he ends up coaxing a banger out of Roxy Music’s Country Life and has his man OT The Real spit over it.

Previously: Behind the Boards of Juelz Santana’s “Time Ticking” with Jahlil Beats | In The Lab with Jahlil Beats

Behind the Scenes with Smoke DZA & Pete Rock

Tuesday, January 3rd, 2017

Ahead of their release show for the new joint project Don’t Smoke Rock, Smoke DZA and Pete Rock gave Mass Appeal a peek behind the curtain as they rehearsed their performance. DZA speaks on his progression from carrying crates for Pete to recording with the legendary producer, capturing the essence of Harlem in the record and more.

Don’t Smoke Rock is out now.

Previously: Smoke DZA & Tech N9ne Freestyle Over Pete Rock Beats

Behind the Boards of Juelz Santana’s “Time Ticking” with Jahlil Beats

Monday, December 19th, 2016


Mass Appeal takes us into the studio with Juelz Santana, Dave East and Jahlil Beats as they record the new banger “Time Ticking” which also features Bobby Shmurda and Rowdy Rebel. Jahlil explains a bit about how the beat ended up with Juelz and how everything else came together.

Watch below.

Continue reading this post…

ScHoolBoy Q – Groovy Tony (Blank Face Tour) Pt. 5

Thursday, December 15th, 2016

In the latest installment of the Groovy Tony Blank Face Tour vlog series, Q’s team runs game on him on his birthday and the scheme results in a soggy surprise, then they hit up the trampoline park where hilarity ensues.

Previously: ScHoolboy Q ft. E-40 – Dope Dealer (Video)