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Chance The Rapper Covers Billboard


Chance The Rapper graces this week’s issue of Billboard. For the cover story, writer Ben Austen joined him in the studio as he composed the tribute to Muhammad Ali that he performed at the ESPY’s last month.

They touch on his deep roots in Chicago as the son of a former aide to President Obama and Mayor Rahm Emanuel, his relationship with contemporaries Donnie Trumpet and Vic Mensa and some of the social initiatives he has pursued in his hometown.

Also covered is Chano’s impressive ability to channel fan love and critical accolades into a viable career without releasing a traditional commercial album or signing a record deal with a major label.

Chance has earned money not from 99-cent downloads but from tours, merchandise, meet-and-greets and his deals with Apple and other companies — like Bud Light and Citibank, sponsors of his upcoming Magnificent Coloring Day festival — eager to reach his many young, savvy fans. (Coloring Book also expanded to Spotify and other streaming services after the Apple Music exclusive.) “It’s not about the music being free. It’s about how it is displayed and made accessible and about artistic power,” explains Chance. “It was always about the artist-to-fan relationship.”

Read the full story here.

Previously: Chance The Rapper in Nike’s Unlimited Together Ad

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2 Responses to “Chance The Rapper Covers Billboard”

  1. King James Says:

    Best artist out right now. His music gets major play at all the summer functions and beaches.


  2. King James Says:

    The reason why Kanye and Chance are so smart is because they throw their music on Spotify, where the people who don’t have Apple Music or Tidal go too. They want their music to be heard! Unlike Hov who took all the Blueprints and RD off Spotify. Kanye and Chance know how important their legacy with the kids and people are! Make for great concerts too! Can’t take the money with you

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