Noah “40” Shebib, the notoriously unassuming architect of the OVO aesthetic, recently jumped on the phone with Jon Caramanica for the New York Times to speak briefly about Drake’s Views From The 6. Without revealing much, Shebib describes the album as a project that will please longtime fans while still showcasing Drake’s penchant for experimentation and his knack for making hits. According to 40, the album very nearly became a traditional Rap album until they realized that their fans expect more from them:
“After ‘Nothing Was the Same,’ Drake was like, ‘I want to do a rap project,’” Mr. Shebib recalled. “He wanted to do what all the other rappers get to do.” But that approach is “a thing we can’t do that much on a Drake album,” he continued. “We have other fans we need to satisfy.” Mr. Shebib has served the crucial role of Drake’s musical right hand since before the rapper’s 2009 mixtape “So Far Gone.” Like Drake, 40 is a moody sensualist — they’re an apt pair. After last summer, work on “Views” began in earnest, split between 40’s Toronto studio and the one in Drake’s Southern California home. “It’s going to be what everybody expects and wants from Drake and from us,” Mr. Shebib said. “A lot of introspection, very vivid. He’s discovering new flows, new cadences, new patterns.” As for the music, “I’m trying to find ways to pull more untraditional sounds in, to push the boundaries a little further.” The overall approach may be the same as the one that the duo has finely honed, but still, Mr. Shebib said, “Something about it should be special.”
Views From The 6 is set to arrive in April.
Previously: Noah “40″ Shebib in The Smokebox with B-Real