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Jay Z Announces The B-Sides Show


What’s the best way to get a bunch of people to sign up for an exorbitantly expensive premium music streaming service when there are so many cheaper alternatives? Throw a concert fans have been hoping would happen for years and make memebership of said streaming service a requirement for attendance. That’s the strategy Jay Z and company are employing with the just announced B-Sides concert that is going down on May 13th in NYC.

According to the TIDAL site, Jay will be performing a number of obscure album cuts and exclusives that he pretty much never incorporates into his shows. In order to win tickets, you must first be a TIDAL user, then you must put together and promote a playlist on social media using the hashtag #TIDALXJAYZ.

Obviously there’s nothing wrong with offering exclusive content to paying consumers of a service, but damn Jay. I want to go to this, but I don’t need or want a TIDAL account. Since its relaunch last month, TIDAL has come under fire for a number of reasons, from the steep price of the service, to the insinuation that fans should pay more for music on one service because it will enrich an already wealthy group of artists. The position of the app in the Apple App Store has been held up as proof that the service is a failure, prompting Jay to take to social media this past weekend to defend his investment.

While I have my own issues with this service, I don’t neccessarily think it’s fair to say that it’s a failure after one month. It’s basically still in its infancy and there are alot of things they can do to make it more attractive and fair to users. Whether or not they will do those things remains to be seen. That being said, putting music videos behind a paywall is one of the lamest things you can do on the internet in 2015. And I say that as a fan of Jay Z, not as a blogger who needs content for his site (but really, that too). My point is, the internet is about democratizing content and making fans lives easier, not creating these walled gardens and shutting people out. So how do you do that and still make money? In this particular case, I honestly don’t know, but I don’t own a streaming service.

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3 Responses to “Jay Z Announces The B-Sides Show”

  1. Thirstin Howl IV Says:

    If they are paying artist who are not rich does that make it better? I dont understand how people are crying about a service that cost 20 bucks. Not even a buck a day to listen to music and not rob artist.

  2. spirit equality Says:

    What are the great non-album B-sides people are clamoring to see Hov perform again? It’s not like he’s Souls of Mischief, with the extended non-album B-side discography.

  3. spirit equality Says:

    “Jay will be performing a number of obscure album cuts and exclusives that he pretty much never incorporates into his shows.”

    obscure album cuts aren’t b-sides, B.

    whiskey tango foxtrot

    and who’s gonna pay the equivalent of 20 bucks for a lottery ticket, i.e the remote chance that they may be selected to attend this show?

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