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After 15 Years, Genovese Drops My America LP

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Fifteen years ago today, Yonkers rapper Genovese, under contract with Universal, was supposed to have dropped his debut album, My America. Back in 1999, Eminem was making all sorts of noise and labels were falling all over themselves to sign the next big white rapper. Geno was a decidedly different type of artist than Em. While Marshall had cut his teeth on Detroit’s well established battle scene, Genovese was more of a street MC, reared on the unforgiving streets of Yonkers. He had made his name alongside artists like The LOX and Richie Thumbs during the height of the DJ Clue mixtape era and he was respected on the streets of NY during a period when white rappers were still few and far between.

At the time, Reggie Osse, whom we now know as Combat Jack, was Geno’s attorney and they were taking meetings with labels from Def Jam to Jive to Sony. After walking away victorious from an impromptu battle against another aspiring white MC at the Universal offices, Geno was signed to a $300k production deal. He prepped his debut album and Universal invested a decent amount of bread to shoot a video for his single “My Life” and promote the LP.

Then, for reasons that are still not entirely clear, Geno was dropped 21 days prior to his scheduled release date. There has been much speculation as to why Universal suddenly got cold feet, but it’s widely believed that our boy was blacklisted by some of the most powerful artists in the game at the time. One rumor had Jay-Z shutting down the project after a perceived lyrical slight. Another said it was because Universal didn’t want the negative attention that the last name Genovese brought with it. Whatever it was, it’s not likely that we’ll ever know the full story.

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But it’s a new day and you no longer need a record label or a PR firm to drop an album. And so 15 years after its expected release, Genovese’s My America is now available for your listening pleasure. The album is a hefty 22-track affair and it features guest appearances from Styles P, Mo Money, Big Red and Blood Raw. Also included is the Joell Ortiz assisted bonus track “The Corner” which also features Geno’s cousin Gustapo.

Here’s a previously unreleased cut from the album called “Lil Italy”, featuring Mobstyle, the infamous Harlem Rap crew headed by drug lord Azie Faison.

Purchase My America on iTunes now, 25% of all proceeds from the album will be donated to Yonkers MC Kasino’s Ynotu2 non-profit.

Previously: Genovese ft. Styles P – Walk The Streets (Snowgoons Remix) | Genovese & RAST – Kings of New York


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