Our Rules

 

Rules are made to be broken. We all know the adage. Hip-Hop was pretty much built on this reasoning. For too long the music industry has been operating under a set of arbitrary rules and codes designed to make a small group of people rich. These rules have been in place for decades and they have only recently begun to be challenged in any signifigant way. During the marketing campaign for Magna Carta Holy Grail, Jay-Z introduced the #newrules hashtag and philosophy to the greater Hip-Hop community. By cutting a pre-release deal with a major corporate sponsor, he helped introduce a new business model to the music industry. He wasn’t the first artist in history to release a sponsored LP, but he was by far the most important, and so headlines were written and props were bestowed.

Jay’s Samsung play was a boss move. A game changer even. But it’s that #newrules mantra that is the most important takeaway from that deal if you ask me. Your favorite Tumblr rapper isn’t getting a check from Samsung. He’ll be lucky to get a check from Metro PCS. Those types of opportunities are reserved for the cream of the crop. The unit movers. The 1% of the Rap industry if you will. But it’s no secret that talent is bubbling up from every corner of the globe these days. Every day some kid is firing up a Mac Book and potentially making tomorrow’s big hit. And it’s overwhelming sometimes. You could certainly argue that there’s too much music in the world these days. But then every few months or so, somebody rises above the fray and connects with the masses in a meaningful way.

These days, more often than not, those artists are being found and championed by blogs and the online Rap community as a whole. The people vote with their repeated plays, Likes, Favorites and re-blogs. This is the music industry in 2014 and it’s more wide open than it’s ever been in the history of recorded music. I started this website nearly 9 years ago, and there were people putting in work before me that I took inspiration from. Here we are almost a decade later and the major labels are just now starting to embrace and understand the digital space.

They’re hiring smarter people and making more of a concerted effort. They’re not suing people as much. But mostly it’s just business as usual. Artists are still languishing in label limbo, stuck in contracts for nowhere deals. Labels still think a song leak is a bad thing. I still get woefully irrelevant submissions from clueless PR departments. The rules may be changing but some people seem to still be working with an old playbook.

So now, my team wants the ball.

Today we are announcing a new joint venture between the New Music Cartel and EMPIRE Distribution. We’ve played by those old dusty rules for too long, now we want to make a few of our own. The first release from our new imprint will be Styles P’s Phantom And The Ghost LP, due out April 29th. As a born-and-raised Yonkers native, I am extremly proud to be working with, in my opinion, the greatest MC my hometown has ever produced. Styles, more than countless other rappers from his graduating class has shown time and again that he is built for this digital age and he’s not intimidated by it in the least. He has embraced the internet and as a result he enjoys a fruitful and fulfilling career well into his second decade in the game. When we explained our vision, he got it immediately, and so I have to salute the OG.

We hope to give opportunities to worthy artists with fair deals and zero bullshit. There’s no middle man here to tell us what we can and can’t do. There’s literally one guy I have to call to make shit happen that’s exactly what we intend to do. We’ll be revealing more details about our undertaking in the near future, in the meantime, I’d suggest you get up on that pre-order.

Styles P Releasing “Phantom And The Ghost” 4/29 In Conjunction w/ New Music Cartel/EMPIRE

On April 29th, 2014, one third of the legendary group The Lox will be releasing his anticipated new solo album, “Phantom And The Ghost’. For this independent release, Yonkers legend Styles P has partnered his Phantom Entertainment/D-Block Records imprint with distribution powerhouse EMPIRE and digital music giants, the New Music Cartel.

EMPIRE has established itself over the past few years as a marketing and distribution powerhouse, releasing stellar projects from artists such as Kendrick Lamar, The Foreign Exchange, Migos and Sage The Gemini. The New Music Cartel comprises some of urban music’s top websites and blogs, who through their organic partnership have lead the industry as tastemakers.

For Styles P’s “Phantom And The Ghost’, both entities have joined forces and will be combining resources to make it as successful as possible. While details on the album are still scarce, you can expect guest appearances from his Lox brethren among others.

Check out the album’s first single, “Sour”, featuring Jadakiss and Rocko below:

Listen: Styles P – Sour (ft. Jadakiss & Rocko) 

Pre-Order “Phantom And The Ghost” on iTunes now

Look out for the album’s first video to drop very soon.

Until then, keep it locked to Styles’ social networks for the latest:

Twitter: @TheRealStylesP
Instagram: @RealHolidayStyles
Facebook: @TheRealStylesP

 


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52 Responses to “Our Rules”

  1. Barpan Says:

    #gamechanger

  2. Master Baiter Says:

    e Ghost LP, due out April 29th. As a born-and-raised Yonkers native, I am extremly proud to be working with, in my opinion, the greatest MC my hometown has ever produced.

    > Fuck ya opinion, he cant tie kiss shoes.

  3. IN_SITE Says:

    thats a boss move big up

  4. b Says:

    Zzzzzzz

  5. SHiNE (@straightshine) Says:

    nice

  6. F YOU PAY ME! Says:

    POWER MOVE! #SALUTE

  7. Chicagodun Says:

    The Dopest shit I’ve heard all year. I hope this turns out to be a good look for many artists.

  8. S.I.K.H Says:

    Another Styles P album??I understand hood loyalty but if you got money to waste,you`re better off investing in some new blood OR yours truly.LOL

    Good luck with that venture though.

    I always thought Sheek was the most charismatic of the Lox.

  9. 7v5a7 Says:

    Good Shit Eskay, this is a gamechanger…but take some of this bread from this venture & update the site kid lol!!!

  10. Jimmy ValenTime Says:

    I should been the first artist

    :::shrug::::

  11. Belize Says:

    Congrats og

  12. tHe kiD fRanKiE Says:

    Pointless venture, Styles is a big enough name to just put his album on itunes & call it a day, this whole thing is ironic really

    you’re getting rid of the middle man by becoming a middle man ? i can’t knock your hustle just surprised Styles doesn’t know better by now

    blogs are irrelevant now, every new artist im listening too(kevin gates, young thug,chance the rapper, logic to name a few) i’ve learned about through social media & word of mouth, artists don’t need blogs just like they don’t need record labels anymore

  13. Mel Kiper III Says:

    Rhymes with crayola

  14. tre Says:

    This is fantastic news. You gotta realize the industry will be watching this experiment carefully. They won’t be idle either – I wouldn’t be surprised if they offer competing rap blogs exclusive rollouts for artists they’re trying to push (which already happens to extent).

    The other tricky scenario is how you’ll treat artists you have vested interest in over other artists trying to get coverage on NR. I personally think it could be done very elegantly if there’s dedicated space on the blog to feature nmc/empire artists. But it’ll honestly suck if they simply take up the recurring blog posts (which are a bit annoying right now cause they’re not even designated as features…you just see the same posts repeated page after page. You should use a slightly different background or something so that it doesn’t blend in so much with existing posts).

    I’m curious to see where this goes. I think starting out it’ll be a grind. I think the true testament to success is you’re able to put us onto a brand new artist we never heard of. Mixtapes attempt to do this but I’m talking more quality and not just recycled beats. If a brand new artist launches their career here and releases one of the best albums of the year, that would be incredible.

  15. TheCo!!inB Says:

    Much respect Ashmi. Much respect.

    If I catch you trying to dance in a video I’m coming with the yopper tho.

    *multi daps*

  16. Not Pertinent Says:

    I always thought Sheek was the most charismatic of the Lox.

    ^^^^^
    THIS

  17. F YOU PAY ME! Says:

    Where you thibk social media hears about new artists from

    Blogs thats who

    SICK you far to old to be so delusional to think somebody would invest money in ya beats.

    The hate is disgusting!

    Remember this

    An Employee can never hate on a nigga self employed gettin indie $$

    Yall niggas need to bottle that energy and try to stop working for another MAN and work for ya mufuckin self

    Daddys Home

  18. F YOU PAY ME! Says:

    Futuremore

    Young Thug is a literal homosexual

    Logic just a other wack cracker rapper in my culture

    Chance the Raper make fuck boi audio

    Frankie ya music taste fell off cuz

    Le$ got some shit tho i must say i hated at first bcuz i felt like he was bitin spitta but h got some shit

    Freddie Gibbs x Madlib & Drive In Theather only thoro shit in the game right now!

    Schoolboy album was dope 0 replay value tho

    Heat wont 3 peat

    Sixers got a bright future

    Knicks still an embarssement

    Blacc Hollywood coming soon

    We Dem Boyz is a smash

    Pharell’s album is you in linene head to toe wit a bad bitch in hand feet in sand cup full of tropical turn audio

    The plane never dissapeared that shit is a ploy to cover the two americans on it identitiy for CIA reasons / it was fear mongering for futher GPS tracking device technology etc

    Chris Dorner is in Cuba smoking Cohibas wit Assata plottin to break Mumia out

    You niggas still eatin meat livin foul

    Im still spendin sock money from 08

    Until next time

  19. F YOU PAY ME! Says:

    Stop eatin that meat ya 3rd eye is decalcified my nigga you still livin in 3d earth

    Raise ya vibration

    We supposed to be the highest elevated species on earth supposed to take care of the planet but niggas still eatin meat livin foul

    You are alive

    Everytime you eat meat you eatin z dead animal what u really doin is puttin dead vibrations and dead energey in a LIVING thing which is you.

    Get off that bullshit my nigga

  20. Master Baiter Says:

    Stop eatin that meat ya 3rd eye is decalcified my nigga you still livin in 3d earth

    Raise ya vibration

    We supposed to be the highest elevated species on earth supposed to take care of the planet but niggas still eatin meat livin foul

    > I see you been on youtube watching the 13th sun aka the 13th bum. What happened to filmoflies.com?

  21. Master Baiter Says:

    I always thought Sheek was the most charismatic of the Lox.

    ^^^^^
    THIS

    > Niggas dont even give a two shits about styles and jada these days, where does that leave sheek?

  22. stot Says:

    Wtf

  23. Master Baiter Says:

    SICK you far to old to be so delusional to think somebody would invest money in ya beats.

    > Dreamshatterers smh

  24. stot Says:

    Niggas preaching not to eat meats now. Foh. Faggot.

  25. Rajon Trondo Says:

    Props on the new venture esk , Nation etc

    *daps regs, lurkers, masks*

  26. Cypher Says:

    Digital music powerhouse?…

    is this true?..

    On another note, hows it #newrules with #oldtalent?

    I gonna stop tho congrats on the new move, im sure im missing couple variables cause shit aint adding up.

  27. charles lee ray Says:

    On another note, hows it #newrules with #oldtalent?

    > I’m saying. Eskay couldn’t even do the man the courtesy of spelling the title of his album right. No hate at all, the lox are pretty much finished, collectively and individually. I knew it was over when jada rapped on that young thug shit, painful to listen to.

  28. Sonny Moore Says:

    hows it #newrules with #oldtalent?

    ———–

    lmao

    FREE THE LOX!!

  29. Sonny Moore Says:

    Sixers got a bright future

    —————

    the only way the Sixers have a bright future is if they move to the WNBA

    told niggas during last years ncaa tournament that michael carter williams would be this years Rookie Of The Year tho

  30. Sonny Moore Says:

    As a born-and-raised Yonkers native, I am extremly proud to be working with, in my opinion, the greatest MC my hometown has ever produced. 
    ————-

    didnt he used to say the same thing about Earl Simmons?

  31. O Says:

    Good luck battling corporate america music industry. They got got some real fucked up deterrents out there.

  32. F YOU PAY ME! Says:

    Your a knick fans

    Fuck outta here nigga

    Put that Purple Vikings hoody you boosted from forman mills on backwards and suffocate yo got damn self

    Micheal Carter Williams = Future Star!

    Noel = future star!

    Wiggins = future sixers

    Knicks aint doing shit my nigga

    No time soon

    Forgetaboutit

  33. F YOU PAY ME! Says:

    Lakers BENCH wiped the floor with the New York Fuck Boys

    You kiddin me or what?

    Daddys Home

  34. F YOU PAY ME! Says:

    Blandon Knight you aint slick u little fuck

    You still hearing ya aunt get her back blown out while ya face stuck to the plastic on that couch you sleep on?

    Daddys Home

    And Daddy brought that forty oughty matty chrome for all that chit chatty yall been doin

  35. King Yeezus Says:

    Pilot Talk 3 coming soon

    #jetlife

    Packers running the NFC North another decade

  36. A-1 Says:

    Imagine a force so strong it forced your hand and made you snitch on yourself. This aint what you want nigga.

  37. brolic fonts Says:

    about time bro! lemme be the next artist, I got rappity rap down to science, check it: I spit hot lava/while snapping yo clavicle/and actually damage you/then take your baby moms and laugh at you

  38. brolic fonts Says:

    such a great time to be alive, the relative ease with which the every day dude can bring great ideas to the forefront is astounding

  39. brolic fonts Says:

    One more thing, that De La Dilla mixtape is astounding

  40. A-1 Says:

    I see you nikka

  41. hadesbaby Says:

    ha! a press release after the jump..times are changing

  42. Not Pertinent Says:

    I always thought Sheek was the most charismatic of the Lox.

    ^^^^^
    THIS

    > Niggas dont even give a two shits about styles and jada these days, where does that leave sheek?

    ^^^^^
    i get you in terms of how the music is viewed today & the focus, but I’m talking along the lines of cats with a degree of lyrical dexterity. For the record, all of ’em got bars, but Sheek is more charismatic as far as his delivery’s concerned. And that Wu Block was classic imo in terms of that 90s feel, but I have to agree with you in the fact that THESE DAYS, the average consumers aren’t naming the LOX in their rotation of albums spun. With all of that said, I still don’t think that it takes away from what they bring to the table, even if cats today aren’t checking for them on average. Just one man’s opinion, though…

  43. S.I.K.H Says:

    Today is my born day.I am impervious to all dick riding and slander.All those who has ever said anything negative about me on this site can sincerely BLOW DICK!!

    that is all

  44. S.I.K.H Says:

    Special shout to Eskay for letting me spew my bullshit over the years.I had fun wiping my ass with these pussy niggas over the years.I`ve made most niggas back down and cower when faced with getting their face pummeled by me.Just typing words on my keyboard has exposed all the fuckbois.

    I also had the unique please of dropping jewels with like minded individuals.

    Thanks Nah Right!!

  45. Rajon Trondo Says:

    Comedy.

  46. b Says:

    Lol @ a 45 yr old security guard/flashlight cop backing anyone down on or offline.
    W 168th st, bronx ny-Apt 3FB anytime you want that work.run up.

  47. charles lee ray Says:

    How come others can use my name but I can’t?

    I did lol @ face pummeled smh, Happy Birthday waakiyl.

    mask go drink a glass smoothie.

  48. Charles Lee Ray Says:

    How come others can use my name but I can’t?

    I did lol @ face pummeled smh, Happy Birthday waakiyl.

    mask go drink a glass smoothie.

  49. Danielson The Elusive Says:

    glad to see the reason this site has gone quiet was for a bigger reason

  50. French Kevin Says:

    Soooo, I should start making beats again?

  51. Stroydnaire Says:

    That’s a good look right there! Congrats.

  52. A-1 Says:

    Anything but french kevin beats

    Pleeeez

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