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Video: Diddy Sells His Stuff in FIAT’s Commercial

Check out this new commercial for the FIAT 500L and then slow clap for Puff for managing to squeeze in prominent placements for his AQUAhydrate line of enhanced water, the Revolt network and of course the most important and profitable brand in his empire: Brand Diddy.

Apparently FIAT didn’t pay him anything (or much) for the ad, but instead agreed to let him sell his stuff in their commericial in return for his appearance. Chrysler chief marketing officer Olivier Francois told Billboard:

“Fiat could never write a check for an appearance from Diddy,” Francois said during a presentation in Midem. “But we are able to offer something instead. The connection. The exposure. The triangulation of brands. Is it product placement? Of course it is. It’s Diddy’s products in our ad. But it makes as much sense as water in the desert. And in return, we get something unique. Him.”

Previously: Rick Ross & Diddy – 4 AM in Atlanta


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