After alluding to a forthcoming partnership with adidas during his interview with Angie Martinez last week, Kanye stopped just short of confirming that the deal was officially signed, sealed and delivered. Today adidas issued a statement that confirms that the deal is done and Kanye will be moving forward with his new clothing line. I would imagine that a big part of this deal is adidas giving Ye free reign over his line of product, since he’s been telling anybody who will listen for the few months how brands like Nike and Louis Vuitton stifled his creative vision.
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
Previously: Kanye West ft. Charlie Wilson – Bound 2