According to TMZ, Kendrick and the TDE camp were not pleased with the angle GQ writer Steve Marsh took with his Men of The Year cover story. Apparently the camp boycotted the release party for the issue, saying the article was disrespectful in its portrayal of the rapper. In the story, March expressed surprise at how disciplined the young MC is in the face of fame and fortune.
They offered a couple of quotes from TDE boss Top Dawg on the label’s displeasure.
“To say he was ‘surprised at our discipline’ is completely disrespectful … Kendrick deserved to be accurately documented.”
“The racial overtones immediately reminded everyone of a time in hip-hop that was destroyed by violence, resulting in the loss of two of our biggest stars [Tupac and B.I.G.] … As a result of this misrepresentation, I pulled Kendrick from his performance at GQ’s annual Man Of The Year party.”
UPDATED with a response from GQ’s Editor in Chief after the jump.
“Kendrick Lamar is one of the most talented new musicians to arrive on the scene in years. That’s the reason we chose to celebrate him, wrote an incredibly positive article declaring him the next King of Rap, and gave him our highest honor: putting him on the cover of our Men of the Year issue. I’m not sure how you can spin that into a bad thing, and I encourage anyone interested to read the story and see for themselves. We were mystified and sorely disappointed by Top Dawg’s decision to pull him at the last minute from the performance he had promised to give. The real shame is that people were deprived of the joy of seeing Kendrick perform live. I’m still a huge fan.”—Jim Nelson, GQ editor-in-chief
Previously: Kendrick Lamar – GQ Freestyle (Video)