Mountain Dew Drops Lil Wayne

I guess we knew this was coming. The AP reports that PepsiCo., the parent company of the Mountain Dew brand, has decided to end its promotional relationship with Lil Wayne due to the controversy over his Emmett Till reference on the “Karate Chop (Remix)”.

On Friday, PepsiCo said in a statement that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” It declined to provide any further comment.

A publicist for Lil Wayne, Sarah Cunningham, said that the split was due to “creative differences” and that it was an amicable parting.

Yeah, I’m sure Wayne was real amicable about potentially losing out on millions. This does not bode well for the countless other Rappers out there with endorsement deals. I think the days of corporations signing these types of deals is about to come to an end unless the artist is super “safe”. And there aren’t too many (popular) Rappers out there these days that fall into that category. You can pick any MC at random and odds are they have at least a couple of controversial lyrics in their catalog. All it takes is that one person or group making enough of a stink and it’s an instant PR clusterfuck.

Previously: Lil Wayne Issues Apology to Emmett Till’s Family | Reebok Drops Rick Ross


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76 Responses to “Mountain Dew Drops Lil Wayne”

  1. Fyodor Drostoevsky Says:

    Put in Thabeet… at least the dude can block 3 to 4 shots a game. Collison and Perkins are useless against a team like the Rockets.

  2. b Says:

    beverly aka rupaulkiller

  3. French Kevin Says:

    Told yall that shit wasn’t going 7.

    Big ups to the celtics though, avoiding the sweep and making it entertaining.

  4. Jackson7 Says:

    b mask aka The kid Frankie Says:
    May 3rd, 2013 at 9:44 pm
    *pencils in 5 games of catch n male bonding with father figure landlord*

    ___________

    Jackson7 says

    chill Frankie

    grown men is watching NBA

    ___________

    b mask aka The Kid Frankie Says:
    May 3rd, 2013 at 9:46 pm

    *falls back*

    ———

    LMAO @ the hijinks

  5. plug Says:

    here ya go plug

    http://tinyurl.com/d7keabk
    —–
    lol

    thats focked up

  6. Jackson7 Says:

    plug Says:
    May 3rd, 2013 at 10:18 pm
    here ya go plug

    http://tinyurl.com/d7keabk
    —–
    lol

    thats focked up

    ——————-

    LMAO!

    side note:

    yo kevfresco

    you a’ight nigga?

    anything you wanna say?

  7. herbal kint Says:

    LMAO @ the hijinks

    ^

    co lmao

    Troll Gang

  8. Cashmere Cavalli aka Snowbunny Sampson Says:

    U know low key Westbrook glad the thunder melting without him

  9. b Says:

    hardens step back >>>>

    that nigga be doing ballet no homo

  10. Jackson7 Says:

    plug says:

    hey guys!

    anybody know who won that SuperBowl between Baltimore and San Francisco?

    who got a link?

  11. b Says:

    it would be poetic if thunder lost westbrook to lose to harden

    david stern’s writing >>>

  12. Jackson7 Says:

    b Says:
    May 3rd, 2013 at 10:22 pm
    hardens step back >>>>

    that nigga be doing ballet no homo

    ———–

    ok..LMAO

    now i REALLY know who rockin this mask

    no snitching tho

  13. b Says:

    *ships carton of sprite hush money*

  14. Jackson7 Says:

    7Up >>>>>>>>>>>>> Sprite

    be clear

    dont ask me how

  15. b Says:

    *falls back*.

  16. herbal kint Says:

    Troll Gang >>

  17. Free J Says:

    so how does this play into cypher’s bet with FYPM…A-1 if he lose THAT too…you gon have to email him and tell he gon be on timeout a little bit longer lol

  18. herbal kint Says:

    freej, cypher, sick aka the fuckboy connection u up next

    we gon bury ya

    Troll Gang, mask up or get laid down no homo

    rip lil saint

    rip ill will

    rip mufasa

  19. A-1 Says:

    Free J
    10 mins ago
    so how does this play into cypher’s bet with FYPM…A-1 if he lose THAT too…you gon have to email him and tell he gon be on timeout a little bit longer lol
    ———–
    Lmao true..but remember I was da 1 dat kinna initiated dat challenge between dem and een said Cyph would win smh lol but yeah we’ll c..I’m eager 2 c what’s Cyphs cookn up

  20. A-1 Says:

    Dat 1st beat Cyph upped>>>>>>>>>>>>>

  21. A-1 Says:

    Matta fact Cyph if u lurkn reup dat beat cuz I can’t find it

  22. ayo Says:

    What the fuck you gone do bozo when you catch me????

    Fucboy hurt over some comments

    Nigga, I will fuck you up, make you run to your guns to defeat me cause hand to hand I will whip you boy

    Them drugs dun fried you retarded

  23. A-1 Says:

    Hov $100 bill>>>>>>>>>>>>>

    Y’all niggas ain’t listenin right smh

  24. A-1 Says:

    Ayo
    3 mins ago
    What the fuck you gone do bozo when you catch me????

    Fucboy hurt over some comments

    Nigga, I will fuck you up, make you run to your guns to defeat me cause hand to hand I will whip you boy

    Them drugs dun fried you retarded
    ——–
    O

  25. gramMasta Says:

    Ny Knicks>>>>>>

    next up

    red sox lose the next 5 games and the yankee c team takes back 1st place

  26. A-1 Says:

    New post

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