I had an interesting conversation with my boy about this kid the other day. While we both agree the kid is nice, something wasn’t sitting right with my man about his steez. From his perspective, homeboy’s style and content are dope, but ring insincere because they don’t neccessarily reflect the ideals and “swagger” of his fellow generation of millenial MCs. Like maybe he found one of Nas or Prodigy’s old rhymebooks and he’s using it as a How to Rap handbook or some shit.
I hear where he’s coming from because there’s certainly been alot of that in Hip-Hop over the last decade: the repurposing of bygone eras and all of their associated nostalgia into a nice little slickly produced faux-retro marketing strategy. I guess you could call it Instagram-Rap. That being said, I don’t get any of that from this kid. And the fact of the matter is, rapping like this nowadays is probably more of a liability than anything else.
Hit the jump for a look at Joey’s creative process as a he creates a “Song From Scratch” for a new series from Yours Truly and adidas Originals.
At first glance, 17-year-old Joey Bada$$ is like any of the cool kids at school: confident, and reluctant to reveal his secrets. On a Thursday after school, Joey and his Pro-Era crew assembled at Brooklyn’s Dunham Studios –backpacks filled with laptops, laptops filled with loops– to create a new song, from scratch. Within minutes, the beat Chuck Strangers made only the night before sent Joey searching the insides of his eyelids for bars beyond his years. “Daily Routine,” the first in Yours Truly and Adidas Originals “Songs From Scratch” series, was written right there on the couch in the control room and will be available for free download tomorrow.
Joey’s “Daily Routine” will be available for download tomorrow.