Video: A Short Documentary on araabMUZIK

Here’s a nice little documentary on MPC wizard araabMuzik. Features some day in the life footage with the producer and a very ill light installation performance at the end.

Synopsis:

In December of 2010 Burn Energy Drink (A Coca-Cola Brand) put out a call for treatment submissions for a series of web films they were commissioning. Having recently worked with the young producer/MPC (Music Production Center) savant Araabmuzik, Director Alec Sutherland was inspired to create an installation that could be a real time, visual articulation of Araab’s actions on the MPC. The treatment for this idea was submitted and selected by Burn.

With a modest amount of money, Alec and his crew set forth to build a light setup that would converse instantly with Araab’s MPC. After a week of troubleshooting an array of computer software, DMX controllers, Midi converters, dimmer pads, electrical latency, power conversions, finally a pad on the MPC was pushed simultaneously lighting a single LED strip. 16 LED lights were custom wired and fabricated.

The shoot lasted two-days: the first spent documenting Araab in everyday situations accompanied by audio excerpts from a candid interview. The second was spent at Broadway Stages in Greenpoint Brooklyn, building the light setup and finally, recording Araab’s performance.

What you see of the performance is about three and half minutes of excerpts, taken from a nine minute set. Each set was shot on 4 cameras to enable a live, real time edit of Araab’s performance. The 16 lights are triggered exclusively by Araab’s actions on the MPC, the result being a precise visual translation of the music he’s creating.

This film has been completed for months but we were unable to release it do to Burn’s brand repositioning. Recently, they gave us a choice: release the film now on your own, or wait until August when Burn/Coca-Cola will put their corporate weight behind it. We have decided to release it now because we would like people to see it as something other than an advertisement. Thank you and we hope you enjoy.

Previoulsy: araabMUZIK Re-Does “H.A.M.”


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14 Responses to “Video: A Short Documentary on araabMUZIK”

  1. Captain Planet Says:

    If shellz is advocating free speech it strengthens my argument

    If Freddie Gibbs can say whatever he wants, myself and any other nahgger who was put off by his comments can respond in kind

    Free Speech goes both ways

  2. Captain Planet Says:

    *nahggers

  3. kevfrescura de talco Says:

    what would be very entertaining is a wondough interview.

    interviewer: so is there anyone in the MMG group you listen to?

    wondough: the only ‘won’ (w/the actually quoting fingers gesture) i check for is wondough.

    interviewer: well i jus thought since you sell ilovemia shirts that you’d approve of the movement.

    wondough: i only approve the beats i kill/lend me ya ears, i’ll repay you in thrills!

    interviewer: i’m sorry…but…huh?

    wondough: i can’t be bothered with this…check my youtube channel.

    interviewer: excuse me? i don’t understand what jus happened. wait…

    wondough: nah…GET LACED!

  4. Harlem World Says:

    cosign dissing hipsters

    i do that at least 1-2 times a week on average

  5. &What?! Says:

    what would be very entertaining is a wondough interview.

    interviewer: so is there anyone in the MMG group you listen to?

    wondough: the only ‘won’ (w/the actually quoting fingers gesture) i check for is wondough.

    interviewer: well i jus thought since you sell ilovemia shirts that you’d approve of the movement.

    wondough: i only approve the beats i kill/lend me ya ears, i’ll repay you in thrills!

    interviewer: i’m sorry…but…huh?

    wondough: i can’t be bothered with this…check my youtube channel.

    interviewer: excuse me? i don’t understand what jus happened. wait…

    wondough: nah…GET LACED!

    ^

    DEAD.

  6. Captain Planet Says:

    Charles oakley Says:
    June 27th, 2011 at 5:36 pm

    Entertaining music > entertaining interviews

    ———————

    They don’t hear you tho

    They compare the intricate tales Rick Ross spins to Gibbs interviews

    How many times are you going to read the interview?

    I’ve lost count how many times I’ve played ” Devil in a New Dress “

  7. Harlem World Says:

    what would be very entertaining is a wondough interview.

    ====================
    *laughs to self*

    olive branches tho >>> …we off that

  8. Captain Planet Says:

    PTI.

    Stay Fly.

  9. Charles oakley Says:

    I look at music like movies

    Sometimes I’m in the mood to watch scarface (rawse/rae)

    Sometimes in the mood to watch a documentary(illmatic/food and liquor)

    But I sure as he’ll won’t watch a documentary if its boring

    This shit is still entertainment after all

  10. Deen Says:

    They don’t hear you tho

    They compare the intricate tales Rick Ross spins to Gibbs interviews

    How many times are you going to read the interview?

    I’ve lost count how many times I’ve played ” Devil in a New Dress “

    ^^^

    Indeed.

    No one that bumps Gibbs listens to him because his interviews are entertaining.

    I find DIAND to be decent and nothing else. But hardly a day has gone by in the last 2 years when I didn’t listen to a Gibbs project.

    Simply put, I get the sense that if one of your favorite rappers decided to get a little more abrasive in interview you’d find a way to rationalize that shit.

    Fuck all these lame/lying ass rappers though – regardless of the quality of their music (and most of it is shit anyway – I just listen to keep abreast of everything).

  11. Deen Says:

    I look at music like movies

    Sometimes I’m in the mood to watch scarface (rawse/rae)

    Sometimes in the mood to watch a documentary(illmatic/food and liquor)

    But I sure as he’ll won’t watch a documentary if its boring

    This shit is still entertainment after all

    ^^^

    But rap music and movies aren’t a perfect analogy. Authenticity and realness used to matter a lot more in rap. Not so with movies.

    Things may have changed for some of us, but that doesn’t change the fact that the genre is unique in that sense.

  12. Captain Planet Says:

    Simply put, I get the sense that if one of your favorite rappers decided to get a little more abrasive in interview you’d find a way to rationalize that shit.

    ————————

    Other than Nas the Messiah you’d be wrong.

    An a mutual occasion I can draw from is LIl B cosigning those racists white chicks

    I’m still mad he’s connected to those fools

    I try to keep it funky other than the aforementioned God’s Son for obvious reasons

    Kelis didn’t ether Nas. God needed time on his own.

  13. Charles oakley Says:

    I can appreciate the appeal of music being “real”

    More heartfelt and genuine, I prefer authenticity

    But if your rapping about selling crack to kids or shooting bitches, I prefer those bars to be fictional

  14. Nah Right » Video: araabMUZIK Live @ Dim Mak Studios Says:

    […] Previously: A Short Documentary on araabMUZIK […]

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