Video: Steve Stoute on Artists & Brands

Steve Stoute appears in the first episode of INFLUENCERS’ in-depth series to discuss making the link between artists, athletes and other representatives of culture with brands and corporations and reveals how the game has changed in the 7 years he’s worked in advertising, and how it might have something to do with the current state of the record business and the need to find alternative ways of revenue.

INFLUENCERS was a short documentary released late last year which featured New York influential creatives from the fields of advertising, design, fashion and entertainment. Their new series serves to provide an in-depth understanding of how to find the balance between passion, art and business.

The first episode features Steve Stoute, who’s had quite a bit of success in the field of advertising:

INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.

In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.

Named one of the Fortune’s 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today’s most influential forces in entertainment marketing.
His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP, P&G and artists such as Lady Gaga and Rihanna (management).

Previously: Steve Stoute’s “Innovator of the Year” Acceptance Speech @ the 2010 ADCOLOR Awards (Video)


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77 Responses to “Video: Steve Stoute on Artists & Brands”

  1. Hopp Says:

    Right after G7’s joke about the video …

  2. G7 Says:

    at least this one works

    *daps hopp*

  3. Remixznflow Says:

    that nigga looks like an alien…

  4. cOLD Says:

    Remixznflow Says:

    January 19th, 2011 at 4:40 pm
    that nigga looks like an alien…

    ^ dame dash stunt double

  5. cOLD Says:

    Remix that model chick, you ever smash?

  6. Slumbilical Says:

    Who the fuck is this nicca with his Malcolm X glasses, looking like a cross between Gandhi and Damon Dash. FOH, “influencers” – this nicca ain’t influence shit except influencing me to laugh my ass off at this loser.

  7. AmpGeez a.k.a. Amphernee Hardaway Says:

    Stoute is mad smart.

    Niggas brain is twice the size of a normal human being which explains why his head looks like he’s wearing a flesh colored helmet.

    Puff swung that Moet bottle at his dome & Stoute laughed as the shit bounced off of it.

  8. Remixznflow Says:

    # cOLD Says:
    January 19th, 2011 at 4:42 pm

    Remix that model chick, you ever smash?

    ^
    touchdown!

  9. Hopp Says:

    ” Yo, all these “top” producers vying to be a part of the new Nas album. ”

    I still don’t support a Bangladesh / Nas session happenin’.

    * daps gseven *

  10. Slumbilical Says:

    This nicca wearing scarves indoors like a thespian.

  11. G7 Says:

    Stoute got that chrome dome (see Destro, 1986, G.I. Joe)

  12. SPITGAME Says:

    c4.ac-images.myspacecdn.com/images01/35/l_668036fe9f35bc8e5f84a78c572b2913.jpg
    ^^^
    Keep it funky…she not a bad motherfucker?

  13. cOLD Says:

    he wears a size Rey fitted

  14. SPITGAME Says:

    cache1.asset-cache.net/xc/88288882.jpg?v=1&c=IWSAsset&k=2&d=77BFBA49EF878921CC759DF4EBAC47D01D01D88303B8BD35BA2EBA8E895E1EA494A782E3D3BBF308E30A760B0D811297
    ^^^
    Im lying? Oh Im bullshittin….

  15. cOLD Says:

    SPITGAME is that pic SFW?

  16. Remixznflow Says:

    # SPITGAME Says:
    January 19th, 2011 at 4:43 pm

    c4.ac-images.myspacecdn.com/images01/35/l_668036fe9f35bc8e5f84a78c572b2913.jpg
    ^^^
    Keep it funky…she not a bad motherfucker?

    ^
    no doubt fam… beautiful woman…

    i linked your comment to her in twitter by the way…

    thank me later…

  17. Remixznflow Says:

    # cOLD Says:
    January 19th, 2011 at 4:43 pm

    he wears a size Rey fitted

    ^
    word?

  18. NovemberEnd Says:

    We flicked it up from Sports Illustrated
    I was silked out, flossin wit Stoute, he had the gators
    when she walked in, she lit up the room, like Las Vegas

  19. cOLD Says:

    who is that ms info?

  20. AmpGeez a.k.a. Amphernee Hardaway Says:

    c4.ac-images.myspacecdn.com/images01/35/l_668036fe9f35bc8e5f84a78c572b2913.jpg
    ^^^
    Keep it funky…she not a bad motherfucker?
    =============================
    I been had a thing for Info.

  21. kevfrescura de talco Says:

    has reached Rick Ross levels of delusion.

    > how so? homie, i promise you, NO ONE has violated me & i knew of it.

    if you can find that mahfuka…show em to me. real talk.

  22. Remixznflow Says:

    # cOLD Says:
    January 19th, 2011 at 4:45 pm

    who is that ms info?

    ^
    you jokin right?

    say you’re jokin…

  23. SPITGAME Says:

    Lemme do this right

    tinyurl.com/4dotw7j
    ^info1

    tinyurl.com/4mgp3wq
    ^info2

    tinyurl.com/4ld9h6q
    ^This threesome is on my bucketlist as of immediately

  24. G7 Says:

    >>he wears a size Rey fitted

    ^imagine grabbing a fitted off the rack, look inside and see “size Rey”? damn

  25. d_block_4_life Says:

    smack that cunt with a stick

  26. G7 Says:

    likkle more

  27. cOLD Says:

    you jokin right?

    say you’re jokin

    ^ Nah, chick in that pic look blackanese… is it ms info or not playa?

  28. Remixznflow Says:

    # d_block_4_life Says:
    January 19th, 2011 at 4:47 pm

    smack that cunt with a stick

    ^
    yo wtf?

    HAHAHAHAHAHAHAHA….. jesus….

  29. cOLD Says:

    kevfrescura de talco Says:

    January 19th, 2011 at 4:46 pm
    has reached Rick Ross levels of delusion.

    > how so? homie, i promise you, NO ONE has violated me & i knew of it.

    if you can find that mahfuka…show em to me. real talk.

    ^ cici-gate?

  30. Slumbilical Says:

    From the dancing to the shit-talking to the ad-libs, Puffy was the actual star of this video:

    youtube.com/watch?v=dKSJN3WWR3E&ob=av2nl

  31. SPITGAME Says:

    thank me later…
    ^^^
    Thank you dog…

    I pray to Based GOD that she replies yes to me performing the cooking dance while im inside of her…

    *crosses fingers*

  32. AmpGeez a.k.a. Amphernee Hardaway Says:

    Info > Angie

    Ang is starting to look a little tough in the facial area & she let the gay nigga from Dru Hill seed her up.

    I couldn’t follow that nigga.

  33. big_seth Says:

    Remixznflow Says:
    January 19th, 2011 at 4:42 pm
    # cOLD Says:
    January 19th, 2011 at 4:42 pm

    Remix that model chick, you ever smash?

    ^
    touchdown!
    ^^

    *daps*

  34. Remixznflow Says:

    tinyurl.com/4mgp3wq
    ^info2

    ^
    WINAR… WINNNNNNNNAAAARRRRRR….

  35. Hopp Says:

    tinyurl.com/4ld9h6q

    ^ WOO

  36. Slumbilical Says:

    d_block_4_life Says:

    January 19th, 2011 at 4:47 pm
    smack that cunt with a stick

    ^

    WAHAHAHAHAHAHAHAHAHAHAHAHAHA wha?

  37. SPITGAME Says:

    she let the gay nigga from Dru Hill seed her up.

    I couldn’t follow that nigga.
    ^^^
    Which one Sisqo?

    Fuck that Im beatin her guts up… Im George Forman in her guts… Fuck Dru Hill and they kid… Smack that lil nigga 1st

  38. kevfrescura de talco Says:

    cici-gate?

    > you for real? i ain bodied.

  39. Remixznflow Says:

    LOL.. that nigga D_Block always strolls in the c-section… says some random ass shit that makes you go “wtf?” then disappears…

  40. Slumbilical Says:

    I pray to Based GOD

    ^

    *walks around smacking niccas in the face with the Holy Qur’an*

    *leaves the room and does the cooking dance*

  41. big_seth Says:

    co-sign Speez,

    That threesome is also on my bucket list.

    It might happen when them ladies are hella old & been fell off… but I still will

    just like Lisa Raye, she could be hella dusty, but I’m still gonna hit that one day on GP

  42. kevfrescura de talco Says:

    ain nas run up in miss info?

  43. Remixznflow Says:

    # SPITGAME Says:
    January 19th, 2011 at 4:51 pm

    she let the gay nigga from Dru Hill seed her up.

    I couldn’t follow that nigga.
    ^^^
    Which one Sisqo?

    Fuck that Im beatin her guts up… Im George Forman in her guts… Fuck Dru Hill and they kid… Smack that lil nigga 1st

    ^
    THIS…

  44. AmpGeez a.k.a. Amphernee Hardaway Says:

    Steve Stoute be headbutting brick walls for fun.

  45. big_seth Says:

    Nokio hit Angie right?

    the other gay nigga, sisqo, from Dru hill hit up Lisa Raye too.

  46. big_seth Says:

    kevfrescura de talco Says:
    January 19th, 2011 at 4:52 pm
    ain nas run up in miss info?
    ^^

    THey should have.

  47. AmpGeez a.k.a. Amphernee Hardaway Says:

    # kevfrescura de talco Says:
    January 19th, 2011 at 4:52 pm

    ain nas run up in miss info?

    ===================
    Watch yo’ mouth.

    Miss Info is a LADY.

  48. kevfrescura de talco Says:

    miss info & angie got hella of ya favorite rapper mileage on em.

  49. Mr.Londoner Says:

    Steve Stout is the reason HOV stays making the right moves.

  50. Remixznflow Says:

    i dont care…

  51. E aka Mac with the Cheese Says:

    miss info & angie got hella of ya favorite rapper mileage on em.

    ^
    Funk Flex too

  52. kevfrescura de talco Says:

    Miss Info is a LADY.

    > ladies be fuckin jus as much as slores.

  53. Remixznflow Says:

    Funk Flex too

    ^
    welp… *looks at watch*

  54. Remixznflow Says:

    Remember all those miss info “exclusives” with gucci?

    i coulda SWORN they was fuckin…

  55. kevfrescura de talco Says:

    Funk Flex too

    >lol. niiice.

  56. E aka Mac with the Cheese Says:

    Kim Osorio’s another industry slore

  57. AmpGeez a.k.a. Amphernee Hardaway Says:

    Funk Flex too

    ^
    welp… *looks at watch*
    ^^^

    LMAO

  58. SPITGAME Says:

    Seth… Im still lookin to pipe down Pam Grier and she cool in her 60’s… Fuggit…

    And any mufuggin rapper that was interviewed and befriended by Angie OR miss info…or Angela Yee for that matter… and aint at least find out what that thang smell like? LOST

  59. kevfrescura de talco Says:

    Kim Osorio’s another industry slore

    >cBc. YN got himself a humdinger.

  60. Alpha Says:

    ” whats good tho ”

    That new ALC WTK joint. How’s that experimental beat of yours workin’ out, tho.

    ^^

    What up Hopp.

    It’s about 85% done. Strings + Bassline then a mix and it will be complete.

  61. SPITGAME Says:

    Funk Flex too
    ^^^
    LMAO!!! Its funny cuz its true

  62. big_seth Says:

    SPITGAME Says:
    January 19th, 2011 at 4:58 pm
    Seth… Im still lookin to pipe down Pam Grier and she cool in her 60′s… Fuggit…

    And any mufuggin rapper that was interviewed and befriended by Angie OR miss info…or Angela Yee for that matter… and aint at least find out what that thang smell like? LOST
    ^

    SHIT, but Pam Grier still lookin right.

    I’m sayin I’m bustin down Miss Info & Angie ASAP… even if that means 120 years from now & that thang all shrivled.

    they should rest assured that they will be loved into old age.

  63. big_seth Says:

    DEAD @ FLex

  64. hl Says:

    E aka Mac with the Cheese Says:

    miss info & angie got hella of ya favorite rapper mileage on em.

    ^Funk Flex too

    ^lmao

  65. kevfrescura de talco Says:

    yeah I’d love to put angela yee in the nekkid pretzel & do tuck & rolls all over the mattress yo.

  66. Hopp Says:

    ” It’s about 85% done. Strings + Bassline then a mix and it will be complete. ”

    O. That’s a very throughout answer, I can see it takin’ u those 3h to type it.

  67. AmpGeez a.k.a. Amphernee Hardaway Says:

    Steve Stout is the reason HOV stays making the right moves.
    ^^^

    Nas lost?

  68. Remixznflow Says:

    # kevfrescura de talco Says:
    January 19th, 2011 at 5:03 pm

    yeah I’d love to put angela yee in the nekkid pretzel & do tuck & rolls all over the mattress yo.

    ^
    yo i literally just did this:

    ……………………………………..________
    ………………………………,.-‘”……………….“~.,
    ………………………..,.-”……………………………..“-.,
    …………………….,/………………………………………..”:,
    …………………,?………………………………………………,
    ………………./…………………………………………………..,}
    ……………../………………………………………………,:`^`..}
    ……………/……………………………………………,:”………/
    …………..?…..__…………………………………..:`………../
    …………./__.(…..“~-,_…………………………,:`………./
    ………../(_….”~,_……..“~,_………………..,:`…….._/
    ……….{.._$;_……”=,_…….“-,_…….,.-~-,},.~”;/….}
    ………..((…..*~_…….”=-._……“;,,./`…./”…………../
    …,,,___.`~,……“~.,………………..`…..}…………../
    …………(….`=-,,…….`……………………(……;_,,-”
    …………/.`~,……`-………………………………./
    ………….`~.*-,……………………………….|,./…..,__
    ,,_……….}.>-._……………………………..|…………..`=~-,
    …..`=~-,__……`,……………………………
    ……………….`=~-,,.,………………………….

  69. Remixznflow Says:

    hopp’s sarcasm>>>>>>>>>>>>>>

  70. Jackson7 Says:

    @remix

    stop it cinco

  71. SPITGAME Says:

    Steve Stout never fully recovered from that Jerry Springer inspires ass whoopin he was given by Sean Puffy Combs

  72. SPITGAME Says:

    stop it pound

  73. Remixznflow Says:

    # Jackson7 Says:
    January 19th, 2011 at 5:04 pm

    @remix

    stop it cinco

    ^
    negro que?

  74. SPITGAME Says:

    inspired>inspires

    I didnt mean to type that in Remex’s grandmothers voice…

    no shots….

  75. Remixznflow Says:

    # SPITGAME Says:
    January 19th, 2011 at 5:06 pm

    inspired>inspires

    I didnt mean to type that in Remex’s grandmothers voice…

    no shots….

    ^
    ah hah

    *vests up*

    i see…

  76. AmpGeez a.k.a. Amphernee Hardaway Says:

    Steve Stoute bangs out beats on the MPC2000…with his forehead.

  77. Alpha Says:

    O. That’s a very throughout answer, I can see it takin’ u those 3h to type it.

    ^^

    LMAO

    *daps*

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