Video: Jay-Z Announces Jay Electronica Signing


Video: Mikey Fresh/MissInfo.tv

“…RapRadar, AllHipHop, NahRight — it’s not really a surprise, this next wizard we’re about to introduce. We’re very excited, we’ve watching this wizard do his thing. You guys have been supporting him in a major way. He goes by the name of Jay Electronica: OFFICIAL ROC NATION SIGNEE.”

UPDATE: Info comes through with a snippet of “Shiny Suit Theory” that was played during the event.

Jay Electronica feat. Jay-Z, Charlotte Gainsbourg & The-Dream – Shiny Suit Theory (Snippet)

Jay Electronica Jay-Z Charlotte Gainsbourg The-Dream – Shiny Suit Theory (Snippet)

Miss Info has the details:

Tonight, Jay E.’s friends, family, fans and critics are packed into The Box, to announce that he’s officially part of Jay-Z’s Roc Nation roster.

Earlier I spoke to Jay E. about the big news, and his plans. He said that the actual contract was signed on Saturday, after a few weeks of intense daily communication and creative courtship. How did it start? With a chance meeting at the Spotted Pig. How did Electronica know Hov was serious? His second replay email came attached with a verse. That ended up becoming the Jay Electronica and Jay-Z collaboration “Shiny Suit Theory” (featuring French chanteuse Charlotte Gainsbourg and The-Dream).

There’s irony in the fact Jay-Z appears on a Jay Elec song that’s based on Diddy’s description of Jay Elec. Because Diddy has been mentoring and courting Jay for over a year, in the hopes of signing him as well. Electronica insists he values everything Puff contributed and hopes to have him involved in his career, but said “Jay-Z made me an offer I couldn’t refuse. And I have the freedom I need too.”

The natural of the underground, the anti-establishment, the independent artist is rapidly changing…so I’m anxious to see what happens when Jay the conglomerate and Jay the mystic mix commerce and art.

Jay Electronica Performing New Song

If you want that turmoil, I’ll Twitter, Facebook, Youtube, Worldstar you/
RapRadar, NahRight, 2DopeBoy you/


Photo: @SpecialKiran


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485 Responses to “Video: Jay-Z Announces Jay Electronica Signing”

  1. Troyvul Says:

    # JDS just looks at her, looks at her… Says:
    November 13th, 2010 at 11:55 am

    D_Block_4_Life
    2 mins ago
    >>> Chyi The Prince

    ^^

    Indeed. The reason I can’t listen to So Appalled all the way through.
    ^
    He sounds like a poor mans Jae Millz

  2. g7 Says:

    >> Indeed. The reason I can’t listen to So Appalled all the way through.

    ^naw. I think his verse on So Appalled was really dope!

  3. CiCi The Intern Says:

    I stan for Nas, but Nas ain’t doing shit.

  4. fuck boy music Says:

    Florida Gators are fucking garbage this year. I hope they dont go to the SEC championship game representing the east.

    SC beat Alabama. let SC play against AUBURN.

  5. Mental Says:

    Jay-Z could sign a Nazi German rapper to Roc Nation..

    and niggas would stan and dickryde…

    because Jigga co-signed…

    you niggas is fuck bois…
    ______________________________________________
    We don’t give a fuck about the Hov aspect cock breath, we’re excited by the prospect of new music. Plain and simple.

  6. JDS just looks at her, looks at her... Says:

    Fans ain’t getting none of his music. Lost

    ^^

    Word. BIG LAWSE.

  7. G7 Says:

    >>I expect a Electronica feature on Cold Feet, or whatever Cole’s naming the album

    ^rofl

  8. CiCi The Intern Says:

    He sounds like a poor mans Jae Millz
    ^^^

    That’s one hell of an insult. Sheesh.

  9. Hopp Says:

    ” I think his verse on So Appalled was really dope! ”

    O.

  10. d_Block_4_Life Says:

    He sounds like a poor mans Jae Millz
    ^
    Poor mans 40 Cal.

  11. fuck boy music Says:

    COD Black Ops might just be the greatest game ever created.

    and this is coming from a dude that has played Halo and WoW endlessly.

  12. Troyvul Says:

    He sounds like a poor mans Jae Millz
    ^^^

    That’s one hell of an insult. Sheesh.
    ^
    lol

  13. cOLD Says:

    jcole might get his shit pushed… Jay E is the flagship artist at this point.

  14. fuck boy music Says:

    When Jay E was fucking with Puff…eybody was hating….

    now Jay E fucking with the Camel….niggas sucking his dick…

  15. els Says:

    kanyewest.com/2010/11/chain-heavy/

    Chain Heavy feat. Talib Kweli & Consequence

  16. Hopp Says:

    Yo, Charles,
    cid-f01dedb7f8f4ec10.office.live.com/self.aspx/.Public/Nah%20Right/Kanye%20West/Looking%20For%20Trouble%20[ft.%20Big%20Sean%5EJ%20CyHi%20Da%20Prynce%5EJ%20J.%20Cole%20%5E0%20Pusha%20T].mp3

    Pardon the delay, took my time to Upload.

  17. JDS just looks at her, looks at her... Says:

    >> Indeed. The reason I can’t listen to So Appalled all the way through.

    ^naw. I think his verse on So Appalled was really dope!

    ^^
    that girl/name of the month thing is soooo corny though. I can’t listen.

    He was kinda dope in the BET cypher though.

  18. Troyvul Says:

    This Cole mixtape should buy him about 6 more months of no album release date

  19. d_Block_4_Life Says:

    Kanye West – Chain Heavy f. Talib Kweli & Consequence (prod. Q-Tip)

    hulkshare.com/gsc5qkezrv90

  20. els Says:

    # els Says:
    November 13th, 2010 at 12:04 pm

    kanyewest.com/2010/11/chain-heavy/

    Chain Heavy feat. Talib Kweli & Consequence

    ^
    Prod. Q-Tip

  21. G7 Says:

    >>jcole might get his shit pushed… Jay E is the flagship artist at this point.

    ^like i was saying. lets hope Cole doesn’t get Buddened up.

  22. 456 Says:

    too bad they don’t pay people to troll. then fbm could actually afford hermes.

  23. fuck boy music Says:

    Jay E and Jay Z

    we can expect more music from two of the ugliest niggas in hip hop/rap.

    both them dudes is hideous. they have something in carmen.

  24. Troyvul Says:

    But Pusha’s verse of so Appaled >

  25. CiCi The Intern Says:

    # cOLD Says:
    November 13th, 2010 at 12:02 pm

    jcole might get his shit pushed… Jay E is the flagship artist at this point.
    ^^^^

    Who gives a fuck about a J.Cole?

  26. cOLD Says:

    Who gives a fuck about a J.Cole?

    ^ cole has a strong following here on nah…. but I personally dont give a fridduck if he becomes a tax write off.

  27. G7 Says:

    >>jcole might get his shit pushed… Jay E is the flagship artist at this point.

    ^willow smith is the future, elect the present, cole in limbo

  28. G7 Says:

    pew nost

  29. Harlem World Says:

    Im not fully sold on Jay E, hes far from wack but theres something about him on that Diddy track that made me think dude aint as nice as made out.

  30. RIGZ Says:

    # CiCi The Intern Says:
    November 13th, 2010 at 11:58 am

    I stan for Nas, but Nas ain’t doing shit.

    ^^

    Damn.

    Distant Relatives >>> ALOTTA SHIT

    My MOTHER plays that album…thats deep…you lot dont hear me tho lol

  31. tre Says:

    Distant Relatives >>> ALOTTA SHIT

    ^^^

    I loved the album but unfortunately it doesn’t have a lot replay value.

    There’s good stuff being said but the novelty of the tracks wore off for me. A lot of the tracks are long and require time to listen to.

    As in as instrumental album it would simply be too repetitive.

    But the songs I listen to on the regular are As We Enter and Leaders. And I hate the happy “we are the world” type songs on that album. There’s too many.

  32. MeenoMaano Says:

    diddy has to realize it’s just business. He has fucked over many artists in his time, now that one artist may have fucked him he is all bent out of shape about it.

  33. Nah Right » Jay Electronica – The Announcement Says:

    […] the MP3 of the song Jay debuted at the Roc Nation signing event on […]

  34. Nah Right » Jay Electronica ft. Jay-Z & The-Dream – Shiny Suit Theory Says:

    […] The outcome of the Jay Electronica/Roc Nation deal. […]

  35. Nah Right » Video: Jay-Z Talks Jay Electronica, Cornel West, Oprah Says:

    […] speaks to Sway for MTV about the latest Roc Nation signee‘s “deep love for music”, and his conversations and disagreements with Cornel West […]

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