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Jay-Z & Bing Launch Interactive Game to Promote DECODED Book

Jay has teamed up with Microsoft’s Bing search engine to create an interactive game in support of the upcoming release of his book DECODED. Details after the jump.

Multi-platform search experience and interactive game delivers one of the boldest book launches in history

In his first book, DECODED, pop culture icon JAY-Z describes the hidden meanings behind some of his most provocative songs and provides a highly personal narrative of the culture that so powerfully shaped his life and art. But some stories are bigger than the printed page.  Bing, the decision engine from Microsoft, is launching a multi-platform search experience and interactive game to help people decode JAY-Z’s life and lyrics. JAY-Z’s words will be taken a step further, allowing fans to use Bing and decide how to find the very locations that inspired them.

Every single page of JAY-Z’s book will be released to the public before the book is in stores, with pages physically placed in locations related to their specific content. The immersive journey will take players from the projects in the Brooklyn neighborhood where JAY-Z grew up and the London streets where he found inspiration, to the building of his empire in Manhattan and beyond. Fans physically in those locations and those playing online with Bing will be offered never-before-experienced insights into JAY-Z’s highly personal process. In addition to high profile media placements around the world, DECODED‘S three hundred pages will be appearing in places and on objects that have never before been used as advertising. From pools and pool tables to bronze plaques and high-fashion clothing racks; a variety of unexpected surfaces will become the canvas for JAY-Z’s art.

And it will be up to fans to decide how to find these pages using Bing. Online, fans will find a one of a kind search experience built on Bing technologies and will be able to walk the streets that JAY-Z walked and use Bing to search and decide how to decode his life and lyrics at every turn. The immersive online experienceutilizes multiple facets of Bing, including Bing Maps and Bing Entertainment, to give fans full access to the stories behind JAY-Z’s songs . Over the course of a month, fans will come together as a community to compile DECODED online before it hits bookshelves.

Over 300 pages to decode, located via 600 unique traditional, non-traditional and digital advertising placements  in 15 locations around the world and in Bing Maps, 200 prize winners, one grand prize winner and the unveiling of DECODED – all in the next 4 weeks.

How It Works

Produced by creative agency Droga5, the game launches on October 18th and five to ten new pages fromDECODED will be unveiled each day, until the contest ends on November 20th. Players of the game answer clues to find the DECODED pages in the online game experience at Bing.com/jay-z, or in-person by locating the clues in NYC, London and beyond. Any player who locates a page online, or in-person (by texting unique game codes from the page) is entered into a drawing for a prize: the specific page they’ve located, signed by JAY-Z. All participants will be entered for a grand prize: two tickets to JAY-Z and Coldplay in concert in Las Vegas on New Year’s Eve.

DECODED is on sale November 16 from Spiegel & Grau, an imprint of the Random House Publishing Group.

Be part of this bold new chapter at bing.com/jay-z.

Spotted: Jay-Z.com


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94 Responses to “Jay-Z & Bing Launch Interactive Game to Promote DECODED Book”

  1. bEEZY Says:

    Decoded = Illuminati speak

  2. AmpGeez a.k.a. Smoke Greene Says:

    Hov’s hype machine >>>>

  3. koa29 Says:

    Nikkii fired diddy, then “sympathized” with him?

    make up sex ether

  4. koa29 Says:

    Hov’s illuminati machine >>>>>

  5. E aka Mac with the Cheese Says:

    we wanna sell your personal information to the highest bidder rap

  6. bLACK fAVRE Says:

    i should have stayed retired rap

  7. AmpGeez a.k.a. Smoke Greene Says:

    Nikkii fired diddy, then “sympathized” with him?
    ================================
    That album is gonna brick regardless of who manages her.

  8. bLACK fAVRE Says:

    Bing, the decision engine from Microsoft, is launching a multi-platform search experience and interactive game to help people decode JAY-Z’s life and lyrics. JAY-Z’s words will be taken a step further, allowing fans to use Bing and decide how to find the very locations that inspired them.

    ——————-

    *blank stare*

  9. Nah'sOnlyWhiteboy Says:

    I have to re-release old songs now that I’m not relevant rap

  10. Travelin' Man Says:

    Jay-Z & Bing Launch Interactive Game

    ^ Afghani Camel Racing Live 2K11?

  11. mCb Says:

    Sade wont work with me rap

  12. bLACK fAVRE Says:

    why Beyonce always makes that terrified face when i try to kiss her rap

  13. DC (dISTRICT oF cHASE) Says:

    You can’t knock the hustle

  14. Mag Says:

    is there anything he wont put his name on?

    Google > Bing

  15. Travelin' Man Says:

    decide how to find the very locations that inspired them.

    ^ various crack spots? closet where he hides Big’s rhymebooks?

  16. bLACK fAVRE Says:

    All participants will be entered for a grand prize: two tickets to JAY-Z and Coldplay in concert in Las Vegas on New Year’s Eve.

    —————–

    no thanks… im good

  17. Don Vincenzo Says:

    Niggas is secretly jealous of my success, so they gon find numerous ways to hate no matter how well I rap

  18. mCb Says:

    Mag Says:

    October 18th, 2010 at 1:02 pm
    is there anything he wont put his name on?

    Google > Bing

    ^^
    promo for other rappers … ohhhhhhhhh

  19. rocstar Says:

    my marketing plan for a BOOK shits on rappers marketing plans for their albums rap

  20. netherlands Says:

    windows> chrome

  21. Don Vincenzo Says:

    Change the name from Jay-Z to Nas and niggas a be so excited that they dick get hard (n) rap

  22. E aka Mac with the Cheese Says:

    scared to smile cause they called me ugly rap

  23. Travelin' Man Says:

    I wish I could close my nose, Bey’s breath really stinks sometimes rap

  24. DC (dISTRICT oF cHASE) Says:

    Says Minaj: I’d like to thank him for everything he has done for me; for taking me under his wing. I wish him the best with repping Rick [Ross]. But now that my album is about to drop, its time to get serious and stop playing games.”

    Really Means: How you really gonna support my dream if you have your own album coming out two weeks after mine… GTFOH Puffy!!

  25. Troubleshooter1900 Says:

    I know what yall thinking:

    Is he gone ever fall off?

    NOOOO!!!!!!

  26. Don Vincenzo Says:

    I got so much drama on my mind… Refuse to ose… My nephew need new shoes… And he chew food like it’s going outta style, so BLAO!

  27. DC (dISTRICT oF cHASE) Says:

    Brooklyn We Did it Again rap

  28. bLACK fAVRE Says:

    i got Marques Houston’s AIDS infested sloppy seconds rap

  29. Troubleshooter1900 Says:

    *Daps All Nah’tionals*

  30. CiCi The Intern Says:

    DC (dISTRICT oF cHASE) Says:

    October 18th, 2010 at 1:05 pm
    Says Minaj: I’d like to thank him for everything he has done for me; for taking me under his wing. I wish him the best with repping Rick [Ross]. But now that my album is about to drop, its time to get serious and stop playing games.”

    Really Means: How you really gonna support my dream if you have your own album coming out two weeks after mine… GTFOH Puffy!!
    ^^^

    Ha! I bet she just felt like he didn’t know what the hell he was doing with her situation, that’s all.

  31. E aka Mac with the Cheese Says:

    I don’t know how this Iceberg Slim nigga got ahold of my cell phone number but I’d wish he’d stop texting me these weird photos of himself in lingerie rap

  32. Travelin' Man Says:

    Niggas is secretly jealous of my success, so they gon find numerous ways to hate no matter how well I rap

    ^ I stan one thousand trillion for my idol comment

  33. CiCi The Intern Says:

    I prefer Tampax over Kotex rap…

  34. bLACK fAVRE Says:

    Iceberg Slim just sucked my balls through my drawers rap

  35. Troubleshooter1900 Says:

    i got Marques Houston’s AIDS infested sloppy seconds rap

    ^???

    *Daps with alcohol wipes*

  36. Troubleshooter1900 Says:

    Ohhhh, I see, lol

  37. Don Vincenzo Says:

    ^ I stan one thousand trillion for my idol comment

    ^
    Yup… But truth is truth… Who sent you again?

  38. E aka Mac with the Cheese Says:

    » Nicki Minaj fires Diddy, sympathizes with him
    ^
    you can’t sign a deal with the devil twice

    lol @ being signed to Birdman’s label and managed by Diddy

  39. Jersey*made*me Says:

    @Trouble

    Your mom said she sorry for teaching you how to suck dicks,she just didn’t know how to eat coochie. You only get one mom,forgive her b.

  40. bLACK fAVRE Says:

    lol @ being signed to Birdman’s label and managed by Diddy

    —————–

    and whatever happened to her marrying Aubrey?

    was that ever confirmed/denied?

  41. DC (dISTRICT oF cHASE) Says:

    you can’t sign a deal with the devil twice

    lol @ being signed to Birdman’s label and managed by Diddy

    ^Word. At the end of each month, instead of sending her a royalty check, they’d be sending her an invoice

  42. Nah'sOnlyWhiteboy Says:

    I’m not a fan of female rap. The only slight exception could be for foxy brown.

    I would rather listen to homeboy sandman.

  43. Jersey*made*me Says:

    *daps vets,regs,lurkers,and all*

    I’m glad Nicki banged on Diddy,I know Kim somewhere LHAO.

    Disloyalty FTL.

  44. Troubleshooter1900 Says:

    # Jersey*made*me Says:
    October 18th, 2010 at 1:15 pm

    @Trouble

    Your mom said she sorry for teaching you how to suck dicks,she just didn’t know how to eat coochie. You only get one mom,forgive her b.

    ^
    *DEAD*

  45. bLACK fAVRE Says:

    knock knock……

  46. Jersey*made*me Says:

    knock knock……

    ^^

    Who’s there?

  47. DC (dISTRICT oF cHASE) Says:

    Seriously though, how many of yall are right now trying to find those pages on bing…

  48. Troubleshooter1900 Says:

    Jersey just mad because his daddy been on ‘vacation’ most of his life. I’ll be home soon though.

  49. bLACK fAVRE Says:

    Jersey*made*me Says:

    October 18th, 2010 at 1:20 pm
    knock knock……

    ^^

    Who’s there?

    ————-

    ya moms… but she busy right now

  50. Don Vincenzo Says:

    Whaddup Nicki Minaj, You should let me hit it/
    I heard you an Drizzy married yeah I read it when u twitted/
    Girl I’m fuckin serious I know that you’d be wit it/ lemme pull it out ya mouth n  buss all on dem big ass titties/
    Aw damn, excuse me I jus had a moment…

  51. Troubleshooter1900 Says:

    Seriously though, how many of yall are right now trying to find those pages on bing…

    ^Hopefully, none.

  52. Troubleshooter1900 Says:

    knock knock……

    ^^

    Who’s there?

    ————-

    ya moms… but she busy right now

    ^LOLMAO.. You seriously fell for that b?

    *DEAD*

  53. bLACK fAVRE Says:

    DC (dISTRICT oF cHASE) Says:

    October 18th, 2010 at 1:20 pm
    Seriously though, how many of yall are right now trying to find those pages on bing…

    ——————-

    wtf is Bing b?

    aint that jail?

    besides, niggas aint sweatin Camel like that… that nigga BEEN fell off after BP2

    nobody wants to read this book… niggas already know his story…

  54. Jersey*made*me Says:

    ya moms… but she busy right now

    ^^

    *pretends like I didn’t see this*

    *expects a better effort from this guy(n)*

  55. bLACK fAVRE Says:

    wutang manual >>> Camel Manual

  56. Don Vincenzo Says:

    Ima Jay Stan… But if I wanted to go to a show ima just buy a ticket fuck if ima run round Brooklyn looking for a piece a damn paper… You know how many niggas gon try to sell you some crack? Mr Iceberg might be on his Amazin Race shit right now tho

  57. AmpGeez a.k.a. Smoke Greene Says:

    The book is gonna be a must have.

    This game is for the stans though.

    Fuck I look like running all over Brooklyn to see pages out of a book I plan on buying anyway?

    This is one of those gimmicks that looks better on paper then it sounds in real life.

  58. JihaD Says:

    Just listen to Camron’s Swagger Jacker to see where I got all my lyrics from rap.

    Jihad

  59. Dewill Says:

    LET’S KILL THESE BITCHES

  60. mCb Says:

    “nah yall got it backwards like Z-Jay
    send em to the Bing to see Ricky Rozay”
    #FutureJayZlyrics

  61. Troubleshooter1900 Says:

    Jersey*made*me was actually made in Thailand. That’s where he had his surgery at.

  62. JihaD Says:

    bLACK fAVRE Says:
    October 18th, 2010 at 1:26 pm
    wutang manual >>> Camel Manual

    ^^

    This is true. The Wu-Tang Manual is FILLED with gems. I bought three copies of it so far… everytime I let niggas borrow it, they never return it.

    JihaD

  63. DC (dISTRICT oF cHASE) Says:

    So I was out in Philly for the weekend.

    Its a much different place than I remember form my college years.

    I had a good time out there. Had some great food on South Street. Saw some cornballs filming a dvd, freestyling in front of some store… them niggas was garbage though

  64. Jersey*made*me Says:

    Trouble mom pussy smell like somebody stepped in dog shit.

  65. JihaD Says:

    I wish Michael Eric Dyson would write a book about my first album rap.

    JihaD

  66. Cypher Says:

    nobody wants to read this book… niggas already know his story…

    ^
    tinyurl.com/292t438

  67. DC (dISTRICT oF cHASE) Says:

    I gave a “black stare” to some random white kid that walked up to me and asked me if I knew where to buy weed…

    Mind you he was standing in front of a store that sold bongs… Rookie

  68. Troubleshooter1900 Says:

    I had a good time out there. Had some great food on South Street. Saw some cornballs filming a dvd, freestyling in front of some store… them niggas was garbage though

    ^SMH. Are you picking fights?

  69. S.I.C.K.VET Says:

    *sighs*

    Shits kinda wack in general.

    *slaps random nah nigga/kizza outta boredom*

  70. Troubleshooter1900 Says:

    I wish Michael Eric Dyson would write a book about my first album rap.

    JihaD

    POW! POW!BOOM!!

  71. DC (dISTRICT oF cHASE) Says:

    ^SMH. Are you picking fights?

    ^Unless you were one of them cats out there on sat night, nah. I got nothing against Philly rap, but real talk, them niggas was not a good representation. At least not the bars they were spitting

  72. Cypher Says:

    Honestly tho Google >>>>> Yahoo

    This isn’t even debatable…

  73. JihaD Says:

    DC (dISTRICT oF cHASE) Says:
    October 18th, 2010 at 1:29 pm
    So I was out in Philly for the weekend.

    Its a much different place than I remember form my college years.

    I had a good time out there. Had some great food on South Street. Saw some cornballs filming a dvd, freestyling in front of some store… them niggas was garbage though

    ^^

    Nigga, thats Philly on the reg now. niggas stay with a camera putting together DVDs.

    JihaD

  74. lANEkIFFIN*cAINsNIFFIN*lANEsWITCHIN Says:

    bLACK fAVRE Says:

    October 18th, 2010 at 11:33 am
    mCb Says:

    October 18th, 2010 at 11:27 am
    so no one wants to help me witht he score of tonights game?

    ————

    4 -2, Yankees

    ^^^^^6

    lmao

    thats why the Yankees are a underdog in their OWN STADIUM for the 1st time since……..ever? Fear the claw, fear the antlers…

    #Rangers

  75. DC (dISTRICT oF cHASE) Says:

    I kept hoping that I would run into that chick from the Bad Girls Club on South Street. No Lie. That chicks body is insane

  76. mCb Says:

    JihaD Says:

    October 18th, 2010 at 1:29 pm
    bLACK fAVRE Says:
    October 18th, 2010 at 1:26 pm
    wutang manual >>> Camel Manual

    ^^

    This is true. The Wu-Tang Manual is FILLED with gems. I bought three copies of it so far… everytime I let niggas borrow it, they never return it.

    JihaD

    ^^^
    how does it compare to Tao of the Wu? i know thats really mostly/all Rza, just wondering cuz I might try to get that wu manual, ive been meaning to for some time.

  77. DC (dISTRICT oF cHASE) Says:

    This is true. The Wu-Tang Manual is FILLED with gems. I bought three copies of it so far… everytime I let niggas borrow it, they never return it.

    JihaD

    ^^^
    how does it compare to Tao of the Wu? i know thats really mostly/all Rza, just wondering cuz I might try to get that wu manual, ive been meaning to for some time.

    ^Hahaha. thats some other funny shit. We were eating at a spot called Supper on South and like 8 or 9th and the waiter in there, a white boy had a Wu tattoo on his arm. I peeped that shit was like oh, son, you got a wu tattoo.

    His response: Yeah. Wu-Tang for life. My wife and our friends started dying. lolol

  78. CiCi The Intern Says:

    DC (dISTRICT oF cHASE) Says:

    October 18th, 2010 at 1:36 pm
    I kept hoping that I would run into that chick from the Bad Girls Club on South Street. No Lie. That chicks body is insane
    ^^^

    But she let Beans hit and she bragged about it. That’s a fail.

    Speaking of SP, Jihad …. *salute* thoughts on Young Chris finally getting a damn deal …

  79. Baby jesus Says:

    Niggas don’t really still use yahoo do they?

  80. Troubleshooter1900 Says:

    That black and white design Jay’s been running with really ILLUMINATES things. Makes the MOON and other celestial bodies give off this LIGHT.

    Who’s BEARING that LIGHT?

  81. AmpGeez a.k.a. Smoke Greene Says:

    Young Chris signed with some nigga named Rico Love.

    Shit don’t sound right, not that I ever gave his solo career any real thought.

    I don’t think dude is engaging enough on his own to carry an entire album.

  82. lANEkIFFIN*cAINsNIFFIN*lANEsWITCHIN Says:

    pussy nigga swung when i turnt my back (II)

    hol up dj brang dat back

    pussy nigga swung when i turnt my back (II)

    10 shots told dat nigga hold dat (II)

    BANG, BANG, BANG, BANG….We in dis bitch throwin gang signs mayyyyne!!

    #teamBAMMA

  83. bLACK fAVRE Says:

    Troubleshooter1900 Says:

    October 18th, 2010 at 1:42 pm
    That black and white design Jay’s been running with really ILLUMINATES things. Makes the MOON and other celestial bodies give off this LIGHT.

    Who’s BEARING that LIGHT?

    ———————-

    Lucifer, the Light Bearing Nigga

    aka

    The Sun?

  84. Cypher Says:

    Niggas don’t really still use yahoo do they?

    ^
    I’d use a phonebook first

  85. AmpGeez a.k.a. Smoke Greene Says:

    Killa Sin > Cappadonna

  86. Troubleshooter1900 Says:

    Lucifer, the Light Bearing Nigga

    aka

    The Sun?

    ^LOL. Of course nigga. I thought that was a moon in the pick because of the color of the sky. The sun would have been too obvious.

  87. Troubleshooter1900 Says:

    I’m so illuminated that I might glow in the dark” -Camel

  88. AmpGeez a.k.a. Smoke Greene Says:

    I used to run with some collegiate Masons in college.

    These niggas were the most thuggy niggas on campus. Sold weed, kept guns in their dormrooms, came to class drunk, etc.

    Masons > Black Fraternities

  89. Danielson The Elusive Says:

    is there anything he wont put his name on?

    Google > Bing

    ^

    microsoft > google

  90. S.I.C.K.VET Says:

    But she let Beans hit and she bragged about it. That’s a fail.

    ^^
    Pretty much…smh

    If I ever get any status I`m making all my sexual conquests sign a “post fuck waiver”.LOL

    I(enter female`s name here)willfully and enthusiastically agree to engage in sexual relations with S.I.C.K with the understanding that I am to keep my fucking mouth shut.Failure to do so will result in aggressive legal action against me.Too much kissing and telling going on..it`s sickening.Back in the days if you banged a chick her first instinct was to deny the shit when asked.

  91. T Nelson Says:

    dope

  92. CL Says:

    Don Vincenzo Says:

    October 18th, 2010 at 1:03 pm
    Niggas is secretly jealous of my success, so they gon find numerous ways to hate no matter how well I rap

    ^^^^^^^^^^^^^^^^^^^^^^^^^^

    THIS RAP

  93. CL Says:

    rocstar Says:

    October 18th, 2010 at 1:04 pm
    my marketing plan for a BOOK shits on rappers marketing plans for their albums rap

    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^

    AND THIS TOO RAP

  94. Nah Right » Video: Jay-Z talks Decoded w/ MTV Says:

    […] week, MTV had a clip of Jay explaining the Decoded scavenger hunt, and here he explains that all the clues are related to the place where they’re being […]

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