Hov recreates every album cover. Classic.
Jay-Z has teamed up with Rhapsody® and MTV to promote the highly-anticipated release of his new album, “The Blueprint 3.” As part of the partnership, the entire album will be available for fans to listen to for free on Rhapsody.com and from MTV’s “The Leak”, almost two weeks prior to its official release. In addition, Rhapsody will also make the new album available for purchase beginning September 8, three days ahead of the street release, and will include two exclusive bonus tracks.
Leading this partnership, three new Rhapsody TV spots will debut starting on September 1 across MTV Networks. In addition to two 30-second ads, Rhapsody will premiere a 60-second version of the ad in the 2009 MTV Video Music Awards on September 13.
The Jay-Z spots are the latest installment of Rhapsody’s ongoing “Fans Get It” campaign. Rhapsody’s “Fans Get It” campaign kicked off earlier this year with a massive promotion around Green Day’s hugely successful release “21st Century Breakdown,” followed with more promotions with top artists in genres from pop to country. The “Fans Get It” campaign has utilized a similar treatment through all the ads, which celebrate the culture and iconography of artists’ careers, enabling them direct involvement in the creative development of the spot. These high-profile promotions both serve as a great vehicle to further connect music fans with the artists they love.