HipHopWired: When you create your songs, do you think about the concept first and how it can generate you more income?
Soulja Boy: It’s different situations for every song that I make. When I did “Kiss Me Thru The Phone,” it was not just about making that song. It was about incorporating my phone number into it. 678-999-8212 and right now I’m averaging 1.5 million people that’s calling that phone number that’s generating me at least six figures a year. So that’s where my mind frame was at when I was writing that particular song, it was to promote my phone number so people could call it and I could make money from it. Then after all that, I ended up doing a deal with Cricket Wireless and that wasn’t planned.