This song was playing while I was out last night and it didn’t even hit me, but it was kind of a big deal. The song, along with So Far Gone, will be available on iTunes shortly and even though this might not be your (my) favorite Drake song, I think we should all support it. If this song does crazy numbers on iTunes – which is really the indicator nowadays (sorry zShare) – like it did on the Billboard charts… it’ll show that artists don’t even that need that major label push anymore. It might also convince him to go indie as he has hinted at in recent interviews, despite the outstanding deals he may have on the table.
As for the single’s image above, notice how it’s paying homage to the web culture we currently live in. If you come to this website then you know exactly what it’s referring to as well, where as other people may not. That also goes to show the net’s involvement in his rise, even though getting the track plays on Hot 97 had a huge part in it being this precise song blowing up, it’s still nice to see the web’s presence getting some acknowledgement .
Also: Drake’s Big Break: Lil Wayne’s Protege Graduates From Degrassi to Hip-Hop [RollingStone]