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Video: MTV Mixtape Daily: Can Irv Gotti Make A Comeback?

Irv talks about his peak:

Gotti can still boast one of the most remarkable runs in hip-hop — in the late ’90s, he brought DMX, Jay-Z, Ja Rule and his own Murder Inc. label to Def Jam. As an executive, he was on fire, but as a producer, he was even hotter. Platinum plaques left and right for albums and singles, mostly by his artists Ja Rule and Ashanti. Along the way, he gave Jay-Z one of his breakthrough songs (“Can I Get A … “), helped Fat Joe reach superstar status with “What’s Luv?” and gave J. Lo street cred with “I’m Real.” Yes, he was in demand and wasn’t afraid to let you know.

“Murder Inc. got all the hits, everyone’s calling me,” he said of his run behind the boards earlier this decade. “The illest shit I ever did, I made somebody pay me $50,000 just to get on the phone with me. I was an asshole at the highest level. I was like, ‘Send me 50 [grand] and I’ll get on the phone. If not, get the fuck outta here, asshole!’ ‘Yo, it’s a quarter. Yeah, you heard me, $50,000. I ain’t stutter!’ ”

via MTV News

… The only mistake in 50’s masterful handling of Murder Inc, was not using more creative titles than Back Down & I Smell Pussy. Had he came up with some clever ones, we’d be saying those instead of Ether (or Takeover) today.

Previously: Video: Irv Gotti Interview w/ Angie Martinez | Video: JoeBuddenTV – Monopoly: Real Cash Pt. 1 | Video: Gotti’s Way Season 2 (Extended Trailer)


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41 Responses to “Video: MTV Mixtape Daily: Can Irv Gotti Make A Comeback?”

  1. Beezy aka Rowdy Roddy Pipe Her Says:

    Relapse >

  2. CiCi The Intern Says:

    No.

    2001-2004 … Murder Inc. ran things.

  3. "A" Chick Le Fleur Says:

    I hate this dude with a passion! He’s like a watered down Dame Dash.

  4. G7 Says:

    Irv can’t do any worse than Dame

  5. R.J.Orion Says:

    Mr. Papagiorgio Says:

    May 8th, 2009 at 10:14 am
    oh shit, the fuckin stage moved!!!

    LMAO, the germans are shittin on leno and letterman!

    ———-

    LMAO …

    i TOO, was fascinated by that …

    stage made by Volkswägen? … those crafty Nazis

  6. Dre Says:

    2004? They were done before the end of 2002.

    I remember them failing horribly in January 2003 trying to push a Grease-inspired video for a song with Ja & Ashanti.

  7. farsideoff Says:

    No he can’t. DJ Khaled was the most recent version of Irv Gotti and dudes like that last 1-3 years and then become irrelevent.

  8. R.J.Orion Says:

    CiCi The Intern Says:

    May 8th, 2009 at 10:18 am
    No.

    2001-2004 … Cam’ron/Diplomats ran things.

    *fixed*

  9. Beezy aka Rowdy Roddy Pipe Her Says:

    I remember them failing horribly in January 2003 trying to push a Grease-inspired video for a song with Ja & Ashanti.

    ^From a rap perspective that song was garbage…but I don’t think its a fail bc that video was all over TRL etc etc. That song was a radio hit.

  10. "A" Chick Le Fleur Says:

    Dame Dash > Irv Gotti

  11. Oscar Says:

    Relapse > Human excrement …? Because it barely qualifies.

  12. R.J.Orion Says:

    Gotti aint make those beats … that was homo Aurelius 7 pushing the buttons … Irv Gottion made beats like Puffy makes beats …

  13. Jimmy Valentime Says:

    Ja run

    was rule 3:36 to Pain is love

    2000-2001

    50 cent had NYC in a choke hold by summer of 2002

  14. R.J.Orion Says:

    Gotti > Gottion

  15. Crossbow Says:

    Irv in 1999- On top of rap game, staying in 5-star hotels

    Irv in 2009- Arguing over hotels on Baltic Ave. in Monopoly

  16. Mr. Papagiorgio Says:

    stage made by Volkswägen? … those crafty Nazis

    ^^^

    LMAO!!

    not only was this funny, but notice the “omlauts” over the “a”.

    applaud that man.

  17. kevfrescura de talco Says:

    we’d be saying those instead of Ether (or Takeover) today.

    ^

    negative. i’d always say ether. shit, even esk says ether before immediately reverting back to saying takeover.

    its a staple even hov cant live down. what the fuk is 50 cent?

  18. D. Billz Says:

    Fun Fact: The creator of IKEA was a Nazi.

  19. Suaveebolaayatollahsaudiarabiacocacola Says:

    Yeah that new Cool Kids mixtape drags to me. Its like I gotta force myself to listen to them cats. I’ma give it a second try and see if its one of those “grow on you type projects”.

    ^^

    Give it a chance. First listen I was kinda nonplussed. Since then I’ve been hooked.

  20. CiCi The Intern Says:

    # Dre Says:
    May 8th, 2009 at 10:20 am

    2004? They were done before the end of 2002.

    I remember them failing horribly in January 2003 trying to push a Grease-inspired video for a song with Ja & Ashanti.
    ^^^^

    The was kinda that beginning of the end but they were still popping out hits. So yeah, you’re right … I was a little too giving with 2004.

    I count Lloyd’s first album in that bunch so that was 04, think … Ashanti’s last official official MI album was 04 too.

  21. Mr. Papagiorgio Says:

    Irv in 1999- On top of rap game, staying in 5-star hotels

    Irv in 2009- Arguing over hotels on Baltic Ave. in Monopoly

    ^

    THIS.

  22. "A" Chick Says:

    Why are my comments in moderation? I think I need a handbook to navigate this site!!

  23. sleep Says:

    Imagine dame,irv,dee and wah start a record label together. I thought he didn’t want to be called irv gotti his name is irvin lorenzo.

  24. D. Billz Says:

    # Beezy aka Rowdy Roddy Pipe Her Says:
    May 8th, 2009 at 10:22 am

    I remember them failing horribly in January 2003 trying to push a Grease-inspired video for a song with Ja & Ashanti.

    ^From a rap perspective that song was garbage…but I don’t think its a fail bc that video was all over TRL etc etc. That song was a radio hit.

    ^Didn’t Smilez & Southstar use the same beat?

  25. "A" Chick Says:

    Do I have to fill out an application for a name change? Who do I sent it to? Whaddup Dre?

  26. G7 Says:

    D. Billz Says:

    May 8th, 2009 at 10:24 am
    Fun Fact: The creator of IKEA was a Nazi

    ^there goes half my furniture

  27. R.J.Orion Says:

    but notice the “omlauts” over the “a”.

    ————

    word… but my keyboard momentarily got stuck on some Aryan font setting … SMH

  28. CiCi The Intern Says:

    # D. Billz Says:
    May 8th, 2009 at 10:25 am

    # Beezy aka Rowdy Roddy Pipe Her Says:
    May 8th, 2009 at 10:22 am

    I remember them failing horribly in January 2003 trying to push a Grease-inspired video for a song with Ja & Ashanti.

    ^From a rap perspective that song was garbage…but I don’t think its a fail bc that video was all over TRL etc etc. That song was a radio hit.

    ^Didn’t Smilez & Southstar use the same beat?
    ^^^

    ORLANDO, STAND UP!

    (No Amanda Diva)

  29. Ghost Writer Says:

    I want his ex wife

  30. TiffyNikki Says:

    if you’re in DC tonight (lol, BH, i’m lookin at you, no homo), then it’s goin DOWN!!

    fuckin class of 2009 graduation party at love. . . . it’s gonna be dumb.

    ^ yea I should be there but not til late. Probably hit up Layla for a few, then Ibiza to see Cam perform then making my way to Love. Don’ expect me to be drinking though because I’ve decided I wont be drinkin from here on out not cause of probation but forever. I know I know…Im going to try but its going to be really hard.

    ^

    I can’t do the club hopping thing…so make sure you twitter live from Ibiza when Cam is on LOL

  31. Dre Says:

    CiCi The Intern Says:
    May 8th, 2009 at 10:27 am e

    ^Didn’t Smilez & Southstar use the same beat?
    ^^^

    ORLANDO, STAND UP!

    ____________________________________________________________

    lol I went to Fridays with Maguire & Smilez after a media thing

  32. RIGZ Says:

    Irv Gotti made beats like Puffy makes beats …

    ^^^

    LOL

    Irv produced some of my favourite tracks tho

  33. D. Billz Says:

    I don’t get this whole “grown on you” listening technique. Doo-doo in the toilet usually smells worst the SECOND time.

  34. Dre Says:

    # “A” Chick Says:
    May 8th, 2009 at 10:26 am e

    Do I have to fill out an application for a name change? Who do I sent it to? Whaddup Dre?
    _____________________________________

    New name approved.

  35. D. Billz Says:

    worse > worst

  36. "A" Chick Le Fleur Says:

    Dre you the you the best

  37. CiCi The Intern Says:

    I need to change my name too. I haven’t interned in a year lol

  38. MoCo Phillatio Says:

    Oww!

  39. CiCi The Intern Says:

    Can I get moderated too? I’m not interning anymore lol

  40. Big_seth is kinda like a big deal Says:

    someone got murdered near my job. The body is still outside. I park at the library & it was behind it.

    I need to hurry & cop that pistol. LOL

  41. sleep AKA I'M 2 COOL 4 U DUDES 2 RIDICULE Says:

    u niggas better invest in some bank the stress test was good results. youll triple ur mula in 2 years

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