"Hipster rap." That phrase is getting a lot of play lately. What is it? I used it to describe Mickey Factz and he categorically rejected the classification. I’m not even sure how I personally define the genre, but I know it when I see it. I think most people in the Hip-Hop community are using it as a blanket term to describe any MC or group that embraces the retro aesthetic, but I don’t think that is the sole determining factor. I’d say that’s probably how Kidz In The Hall ended up getting shoved into that category. Their late 80’s/early 90’s inspired single "Driving Down Tha Block" just happed to drop as the idea of a hipster rap scene was getting attention and they kind of got swept up in that energy.
During a recent interview with whateversgood.com, they were asked about the term and how they felt about being categorized as such.
How do you feel about the term hipster rap? Do you feel it applies to you?
Double-O: No. Because the definition of a hipster is a, well, I don’t know what the original Wikipedia definition was when they used it back in the ’50s, but now it’s become a very pretentious title. It defines somebody who may or may not really be attached to the art form, but they just like it because it’s kind of ahead of the curve or it’s cool. So, I think that all it is is another definition, trying to define a sub-genre of music that they just haven’t figured out how to define yet. That, really, to me, that’s the buzz on music going around right now. I don’t call it hipster rap, there’s a lot of different types of stuff going on, it’d not just hipsters that like it. It just so happens that the bloggers and some of the more forward-thinking people are up on it.
There you have it.
I personally don’t like hipsters, but I think Gold And A Pager by the Cool Kids, and songs that sound like it, are so necessary right now.