In case you ladies haven’t seen it yet, we put up an interview with 9th Wonder today over at the 9-5. He talks about his new album and is predictably evasive when it comes to questions about the LB split. But in the middle of one of those answers he said this:
The people are not fans anymore. They want to be an A&R. They want to read SoundScan. That may be a sign of the times but [they] don’t want to sit back, lay on their bed, open up the CD, listen to it, bump it in their car and let that be it. Nobody is a pure fan. It seems to me that my age group is more hip-hop fans because we buy it, come home and that’s it. You call up your man and sit on the back of the porch and listen to the joint together. Now it’s like, “Such and such did 45,000.” Why are you concerned with all of that?"
It’s been said before, and It’ll be said again, but damn if that doesn’t describe perfectly what’s wrong with rap fans nowadays. I know what you’re thinking: "But yo Es, didn’t you just post about Clifford’s first week sales, and aren’t you doing 2 posts per day about Kanye vs. Curtis?"
Guilty as charged. The difference is that, at the end of the day, I really don’t care who sells more records. All of this shit makes for good blog fodder and shit talk, but it doesn’t affect me or you. Like it or not, T.I.’s first week sales are important to rap music as a whole. Not because they mean the album is good (’cause it really isn’t), but because if somebody didn’t sell something this year, you can bet there’d be even less decent shit to look forward to next year.
But I really feel what 9th is saying about everybody wanting to be an A&R. Now, that I kinda sorta work in the industry, I have to pay attention to Soundscan, and charts and ringtone sales. But what’s your excuse? You don’t work for a fucking record label. Just because your man dropped a "street album" and you put up some posters, doesn’t make you his manager. Get over yourself and get back to enjoying the music for crying out loud.