By his own record label.
So representatives from Interscope just hit me up and asked me to remove the Curtis and Justin joint. The request by itself isn’t out of the ordinary, especially when album cuts leak prior to the official release date, or when singles hit the streets before that magical day that the labels decide the public is ready to hear them. So it’s no big deal, and I have no problem removing the song, but let’s talk about how stupid a move this is for a minute.
So far Curtis has released 3 or 4 underwhelming songs in a futile attempt to get the public amped for this album. While it’s certainly not my kind of hip-hop, there’s a good chance that that record and the single with the other white boy will be the only joints that will make this CD take off the way GRODT or The Assacre did. I say this because while "She Wants It" is a fucking awful rap song, its actually not a half bad pop song.
So what appears to have happened was the song leaked at some point yesterday and by last night it was available on sites all over the internet for free download. Of course Interscope can’t allow that because, as we all know, the majors are no longer in the business of selling albums. No, they are now in the ringtone and individual digital download business, so they see a leak like this as potentially devestating to their bottom line.
Now they find themselves in a position where they have to force me, a blogger and the same guy that they beg to post their shitty "label approved" songs, to remove the track from my site. Oh, so now you’re mad at me because not only can you not control the distribution of the music that is your company’s lifeblood, but you don’t understand the way things work in this day and age? Now you have staff members wasting their time tracking down an mp3 that had already spread across the globe while you were still curled up in your G-Unit pajamas with your Tickle me Yayo
doll action figure. NEWSFLASH: It’s waaay to fucking late now guys.
I’d like to point the suits at Interscope, and all of the other majors for that matter, to a free downloadable (take note!) e-book called The 20 Things You Must Know About Music Online by Andrew Dubber. Please feel free to peruse the entire thing, but for the purposes of this lesson, you can skip right ahead to #2 which explains the principle of "Hear/Like/Buy." Now check this fly shit out:
It’s the golden rule. People hear music, then they like music, then they buy music. It’s the only order it can happen in. If you try to do it in any other sequence, it just won’t work.
He goes into greater detail then that, but you get the drift. And is he lying? I don’t think so. You have to hear something to like it and (hopefully, for the labels) purchase it. It seems pretty logical that if their is a buzz around a new song, the label would want to feed that buzz rather than stifle it.
But labels nowadays don’t seem to be able to fathom this concept, even though they’ve been practicing it for decades with radio. No, now that everything is digital, God forbid a listener should get their hands on a CD quality mp3 of a potential iTunes single. The kicker is that, these are the same labels that are talking the artists into making entire albums full of ringtones and radio friendly trash and driving consumers away from full album purchases in the first place.
But whatever, what the fuck do I know. Props to the independent labels who fill my inbox with mp3’s everyday and encourage the sharing of music. We as music fans should be doing whatever we can to support those companies. Shout to Interscope for that Cashis ad in the sidebar. Oh, and big shout to Curtis, I’ll see you on September 12.