In what should go down as one of the dumbest moves of 2006, the managing director of Louis Roderer Cristal, the company who makes those overpriced yellow bottles that have co-starred in every hip hop video since 1997, expressed his distaste for the champagne’s popularity among rappers:
Despite importing over 50,000 cases of the champagne per year, Rouzaud was less than thrilled at rappers’ fondness for the posh drink.
"What can we do?" Rouzaud told The Economist. "We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business."
The article further labeled the constant Cristal patronage by rappers as "unwelcome attention."
What executive says something like that in public? I know you run a hoighty-toighty, old guard, French champagne company, but I mean damn. If you don’t have anything nice to say, why not keep your mouth shut and don’t say anything at all? I’d be interested to see the how their sales break down demographically, because somehow I doubt that rich French dudes are routinely buying out the bar during a night on the town.
Personally, I’m more of a Heineken and Henny type of dude, but I think it’s pretty obvious that anybody who feels Rouzaud’s comments were directed at them should boycott the brand. Unfortunately, I have a feeling that won’t be the case. Which, when you think about it, is pretty ridiculous, seeing as it’s 2006 and I still know people who won’t buy Tommy Hilfiger or Ralph Lauren because they think they’re racist.
"Peep my new style, fuck Cristal and Moet/I drink Evian water while my thoughts get published"